Bob***ams

Digital Marketing, Automotive, Marketing Strategy, Business Development

Director of Marketing & eCommerce at Gee Automotive Companies

• Location: Portland, Oregon Area
• Duration: 2019-11 to Present
• Description:

Founding Member at Auto Genius

• Location:
• Duration: 2021-05 to Present
• Description: Auto Genius is a community of high-growth automotive marketing professionals that are sharing tactics, experimenting with new ideas, and providing help and support for each other. Auto Genius is more than a think tank – it’s a dynamic organization focused on helping members identify their purpose and achieve their full professional potential.

Group Digital Operations Director at Qvale Auto Group

• Location: San Francisco Bay Area
• Duration: 2017-10 to 2019-11
• Description: In addition to my prior responsibilities as Director of Marketing & Business Development, I began working with all 14 Qvale dealerships across California, Texas, and Florida, and took on several new projects, including: Group-wide CRM re-launch with DealerSocket Launch of a centralized BDC for sales and service Implementation of end-to-end Digital Retail technology and single-point-of-contact process RFP and selection of group-wide digital marketing partnership

Director of Marketing and Business Development at Qvale Auto Group: Livermore Auto Mall/Audi Oakland/Tracy Chevrolet

• Location: San Francisco Bay Area
• Duration: 2014-06 to 2017-10
• Description: Group-level Executive Manager for seven Northern California automobile dealerships: Livermore Auto Mall (Audi, Porsche, Jaguar/Land Rover, Honda, Subaru), Audi Oakland, and Tracy Chevrolet. Managed various aspects of Sales and Marketing operations, including: Lead Management Processes, CRM Training, Data Analysis, Marketing Strategy, Marketing budget allocation and ROI, Process Improvement, Reputation Management, Sales Recruiting, and oversight of Business Development and Marketing staff. Key accomplishments include: Creation of internal group marketing department. I hired and managed department staff, and trained them on website management, content development, Photoshop, Google Analytics, Google AdWords, targeted Facebook/Instagram advertising, email marketing, and CRM database marketing and management. I led the launch of a CRM system for nine dealerships in 2015, vastly increasing data integrity and transparency in our sales process performance. With increased transparency, we were able to identify and correct numerous process improvement opportunities, leading to greater performance, and record sales.

Audi Retail Digital Strategist at Shift Digital

• Location: San Francisco Bay Area
• Duration: 2011-05 to 2014-06
• Description: Served as agency partner with Audi of America as part of their Retail Digital Marketing program. Helped launch OEM-supported digital marketing program along with Dealer.com, driving dealer engagement rate to over 95%. Assisted dealers with all aspects of digital lead generation, including website content development, paid search management, SEO, social media, and reputation management. Also worked closely with E-Commerce strategists to help ensure development of appropriate lead management strategies.