Ada***m
Education
Vassar College (1988 - 1992)
Skills:
Digital Marketing, Strategy
Work Experience:
Founder / CEO at Chalice AI
- Location: United States
- Duration: May 2020 to Present
- Description: Full-time
Resident Adtech Expert at Keystone Strategy
- Location: New York City Metropolitan Area
- Duration: Jun 2008 to Present
- Description: Conducts research to support economists' expert testimony Manages professional panel on innovation in advertising Educates clients and counsel on ad markets
Independent Consultant at NBS Metrics
- Location: New York City Metropolitan Area
- Duration: Mar 2019 to May 2020
- Description: NBS Metrics was a boutique consultancy that aligned media KPIs to sales lift. Clients included Essence Global, Adelaide and Measured. Examples of work: using video size and duration data to align exposure quality to offline sales; rationalizing remarketing approaches; implementing location-tracking feedback to improve drive-to-store effectiveness; designing and executing quick tests to baseline channel incrementality and eliminate double-counting; deploying custom algorithms to scale advertisers' valuation of placement context, format, device, etc.
SVP Media at GALE Partners
- Location: Greater New York City Area
- Duration: Jun 2018 to Mar 2019
- Description: Helped large advertisers uplevel in-house capabilities in digital media strategy and measurement; advised on software selection, stack implementation and data flow optimization to maximize media cost-effectiveness; oversaw media agencies to improve rigor and eliminate waste (incrementality, frequency management, data transparency, digital/TV overlap and new audience penetration).
SVP Programmatic, Head of HX at Horizon Media
- Location: New York City Metropolitan Area
- Duration: Sep 2013 to May 2018
- Description: Started HX, the programmatic media operation at Horizon. Established planning, buying, analytics and product practices; grew the HX team and revenue; focused on audience-first strategy, frequency optimization, incrementality testing and efficient video prospecting.
Candidate Intelligence Report
AI-powered analysis from the perspective of a US hiring director — evaluating career continuity, growth trajectory, and role fit.
Career Continuity & Risk Assessment
No significant employment gaps are evident; the candidate has a continuous work history in adtech/marketing. Education aligns with career trajectory, supporting industry-specific fit.
Industry consistency is strong, with all roles centered on advertising technology, media, and strategy. This specialization is a strength in US and global markets.
Several shorter engagements occurred between 2018 and 2020 (GALE Partners, NBS Metrics) alongside a founder transition, which may raise questions about long-term commitment—though ongoing leadership at Keystone and Chalice mitigates this.
Education–career alignment is solid; however, the candidate’s path is heavily experiential with liberal arts background, which is common in executive circles but should be complemented with evidence of formal AI/technical credentialing if the role requires deep technical execution.
Career Growth Curve
Best-Fit Roles (Top 5)
Chief AI / Analytics Officer – AdTech95% fit
Extensive adtech and data science experience, combined with startup leadership and a track record translating data into strategic decisions, positions him to lead AI-driven product and analytics at a large or mid-size tech/ad agency.
Chief Growth Officer (CGO) – AdTech / MarTech92% fit
Proven growth driver with HX velocity and startup scaling experience; capable of aligning product, sales, and marketing to accelerate revenue in a competitive market.
SVP / Head of Programmatic Strategy90% fit
Deep programmatic and measurement expertise, plus leadership in building and scaling programmatic desks; ideal for agencies or tech firms seeking to optimize media operations and outcomes.
Managing Director – AdTech Strategy (Consulting Firm)88% fit
Keystone Strategy background and broad industry exposure make him a strong advisor for clients seeking data-driven adtech transformations and software selection.
Vice President / Director – Data Science for Advertising85% fit
Bridges data science with marketing outcomes; suitable for tech platforms or large agencies seeking to embed AI capabilities into product and campaign decisioning.
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