Ari***sel

Corporate Strategy, Cloud Computing, Enterprise Software, Mobile Devices

Founder & Managing Partner at 8genC

• Location: Los Angeles, California, United States
• Duration: 2023-04 to Present
• Description: 8genc is led by executives with a combined 50+ years of experience building, deploying, and amplifying entertainment and consumer brands for Fortune 500 companies. We provide strategic guidance and top-notch execution to those participating in and making a living off of the creative economy. We partner with professional creatives, consumer brands, and venture-backed startups to cross chasms and reach the following stages of growth & funding in an accelerated cadence.

Founder & Chief Vibe Officer at VIBEHEAVY

• Location: Greater Seattle Area
• Duration: 2012-01 to Present
• Description: VIBEHEAVY is a brand, movement & company. As its founder and chief vibe officer, I lead music, film, and fashion ventures through the holding company VIBEHEAVY Inc. and its various subsidiaries. We specialize in multi-medium design from software to fashion and are proven innovators in the entertainment business and product development, pioneering physical x, digital, and experiential marketing and strategy. Prominent Clients: • Microsoft • Salesforce • Twitter • Netflix • Coogi • Jaclar Athletics • Ali Shaheed Muhammad / A Tribe Called Quest • Panama Jazz Festival Music Service IP (Discovered.io) Acquired by MyStay Inc in 2015

Global Director - Head of Product Partnerships (YouTube Music & Premium) at Google

• Location: Los Angeles Metropolitan Area
• Duration: 2021-05 to 2023-04
• Description: I lead efforts to drive platform growth by striking innovative partnerships to support the subscriber acquisition and retention goals for YouTube Music Premium and YouTube Premium and partnerships that support the broader Music product area.

Global Alliances Manager - Google at Netflix

• Location: Seattle, Washington, United States
• Duration: 2020 to 2021-05
• Description: I lead the global partnership with Google, one of Netflix’s most strategic global partners. I work to deliver an amazing Netflix experience on Google devices and services. I operate as the organizational glue between business development, product development, product marketing, business operations, and partner engineering to influence Netflix’s positive outcomes across multiple partner integrations. The full scope of my role oversees Android TV & Android TV scaling programs and integrations with Google Play, Google Search, Google Assistant (Voice UI), Google Home Smart Devices, Google Chrome, Google Chromecast, Google TV, Chromebook’s, as well as innovative product explorations.

Global Director of Product & Ecosystem Partnerships (Heroku Marketplace GM) at Salesforce

• Location: Greater Seattle Area + San Francisco
• Duration: 2017-07 to 2019-09
• Description: I led the Ecosystem team at Heroku, a business unit of Salesforce, driving over $100MM ARR for the division with 30% YoY growth. As the GM, my team consisted of technical product and program managers, software engineers, marketers, and designers who partnered together to plan, build, and deliver consumer cloud platform features and partner apis. I led the strategy and execution required to evolve platform features to support integrating and managing over 200 third-party fully managed services from world-class providers such as Amazon's AWS IBM, MongoDB, as well as nascient face growing developer tool companies. My Product Ownership Areas: - Heroku Elements Marketplace - Heroku Partner Portal - Heroku Add-on Partner API's - Heroku Platform API's - Ecosystem Developer Experience - Ecosystem Runtime Integrations - Ecosystem Marketing - Ecosystem Sales Enablement In short, I led partner recruitment activities to align Salesforce's Heroku ecosystem value with the ever-changing developer landscape across sectors and industry verticals. My work helped companies who provided tools for modern application development adopt and efficiently exploit a unique sales channel, providing tremendous differentiated customer value for SMBs and Enterprises. I partnered cross-functionally with other Salesforce marketing, sales, customer success, and legal teams to provide the human API to Heroku's ecosystem of application development partners. My team explored strategic alliances in the cloud (IaaS/PaaS/SaaS) ecosystem that unlocked unique value opportunities including corporate strategy M&A activities.