Asa***man
Education
Maastricht School of Management (2010 - 2015)
- Degree: Master of Business Administration (MBA)
- Field of Study: Executive MBA
- Description: MBA Facility Management Executive MBA programma in Facility Management. The curriculum follows the normal EMBA structure but topics are all within Facilities Management domain due to the FM background of the participants.
Hanzehogeschool Groningen (1999 - 2004)
- Degree: Bachelor of Science (BSc)
- Field of Study: Facilities Management
- Description:
Middelbare Hotelschool Groningen (1996 - 1999)
- Degree: Associate's degree
- Field of Study: Hospitality Management
- Description:
Skills:
Consultative Services, Corporate Consulting, Consultancy Services, Design Consulting
Work Experience:
Co-founder | Chief Strategy Officer (CSO) at Workplaced
- Location: Groningen, Groningen, Netherlands
- Duration: 2024-09 to Present
- Description: As Chief Strategy Officer (CSO) at Workplaced, I am responsible for driving revenue generation, developing long-term strategies, and leading market intelligence efforts to ensure our platform remains at the forefront of workplace innovation. My role is focused on aligning Workplaced’s vision with actionable plans that meet the evolving needs of hybrid workplaces. With a deep background in workplace strategy, smart building technologies, and SaaS, I bring a holistic approach to shaping the company’s direction. I focus on developing strategies that not only help businesses optimize their physical spaces but also enhance employee productivity and well-being. Additionally, I lead our revenue initiatives, ensuring that our growth is both sustainable and aligned with market opportunities. By leveraging market data and emerging trends, I aim to continuously refine our offerings and ensure Workplaced remains a leader in transforming how organizations approach workplace design and strategy.
Principal Consultant at Urbanite Advisors
- Location: Amsterdam, North Holland, Netherlands
- Duration: 2024-07 to Present
- Description: Urbanite Advisors helps clients embrace new opportunities in a rapidly changing work landscape. As new locations emerge for living and business operations, Urbanite Advisors specializes in rethinking real estate and urban development strategies to meet new ways of working. The role involves leading workplace strategy projects that complement the core activities of Urbanite Advisors, driving innovative solutions and strategic growth.
Senior Vice President of Partnerships & Alliances at SPACEWELL | A Nemetschek Company
- Location: Antwerp, Flemish Region, Belgium
- Duration: 2022-06 to 2024-07
- Description: ROLE - Member of Spacewell executive board - Created and led the global Channel & Alliances team within Spacewell - Globally responsible for creating and maintaining our Partnerships and strategic alliances - Providing thought leadership based on real data through podcasts, whitepapers, keynote deliveries - Go to market based on TAM-SAM-SOM & full portfolio of Spacewell and Nemetschek Group - Focus on Channel, Partner recruitment, Retention, Education & Enablement - Responsible for Channel sales execution (e.i. NRR, ARR, MRR, CAGR) - Leading the team on technical & sales collaboration and joint solution selling INITIATION PHASE - Hired to establish an indirect Channel and go to market for Spacewell - Conducted thorough market research to identify potential partners - Developed a structured partnership framework, outlining clear objectives & roles - Recruited a global team with diverse competences and a will and drive to succeed - Created a robust training programme to manage and nurture our partners and alliances effectively. - Initiated outreach, fostering relationships with key industry players to build a strong network of partners and alliances.
Partner | Office Consultancy | Occupier Services at Cushman & Wakefield
- Location: Amsterdam, North Holland, Netherlands
- Duration: 2021-09 to 2022-06
- Description: - Hybrid role between Global Occupier Services and Occupier Services EMEA - Workplace Strategy lead Occupier Consulting Netherlands - Sector lead Total Workplace EMEA network representing Netherlands - Occupier Services lead Workplace Netherlands
Partner | Total Workplace EMEA | Global Occupier Services at Cushman & Wakefield
- Location: Amsterdam, Noord-Holland, Nederland
- Duration: 2020-06 to 2022-06
- Description: - Leadership team Total Workplace EMEA - EMEA Board Member Project & Development Services - Partnership lead Smart Buildings EMEA with Spacewell
Candidate Intelligence Report
AI-powered analysis from the perspective of a US hiring director — evaluating career continuity, growth trajectory, and role fit.
Career Continuity & Risk Assessment
The candidate’s listed roles span 2020–present with multiple concurrent positions; however, the resume references over 20 years in real estate/workplace without detailing prior employment. This suggests potential undisclosed experience and creates some opacity around early career history.
Roles are consistently aligned with real estate, workplace strategy, and proptech, including Cushman & Wakefield, Spacewell, and Workplaced, indicating a stable, domain-focused trajectory.
Recent tenure shows 1–2 year stints across multiple organizations and concurrent roles in 2020–2024, which may raise questions about long-term commitment for some US-based employers, though it aligns with senior executive or advisor pathways.
Education from Maastricht School of Management complements a high-level strategy and leadership career in real estate tech and advisory services; credential aligns well with strategic, go-to-market, and partnerships responsibilities.
Career Growth Curve
Best-Fit Roles (Top 5)
Chief Strategy Officer (CSO) – PropTech/SaaS95% fit
Deep, proven track record in strategy, go-to-market, and revenue growth across global markets; strong alignment with SaaS/proptech, IoT, and workplace optimization initiatives.
Chief Revenue Officer (CRO) – Real Estate Tech / PropTech92% fit
Extensive experience in revenue initiatives, channel/alliances, and GTM strategy; capable of scaling ARR, NRR, and partner ecosystems in global markets.
Global Head of Partnerships & Alliances – PropTech / Real Estate Tech90% fit
History building and leading global partner networks, enablement programs, and joint solution selling aligns with executive alliance leadership needs.
Vice President / Head of Workplace Strategy & Advisory – Global Real Estate Services86% fit
Strong domain expertise in workplace strategy and occupier services with cross-functional leadership experience; ideal for organizations seeking strategic change in hybrid/workplace environments.
Chief Growth Officer (CGO) – Real Estate Tech / SaaS78% fit
Combines strategy, growth, and partnerships to drive scalable business outcomes; leverages both product and market intelligence strengths.
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