Cra***ler
Education
University of the Witwatersrand (Unknown - Present)
- Degree: B Science, B. Accountancy, Chartered Accountant
- Field of Study: Marketing,Business and Accountancy
- Description:
University of the Witwatersrand (Unknown - Present)
- Degree: Unknown Degree
- Field of Study: Unknown Field
- Description:
Skills:
Direct Marketing, Start-ups, Product Development, Consumer Products
Work Experience:
CEO/Founder at Active Imagination LLC
- Location: Greater Los Angeles Area
- Duration: 2005-01 to Present
- Description: Craig Shandler is the CEO of Active Imagination. Active has helped launched many companies and brands that disrupt the status quo. Shandler has a legacy of bringing new perspectives and approaches to traditional thinking. I have deep experience in strategic planning, finance, planning & analysis, brand development, business development, product positioning, communication, marketing and advertising, customer experience, revenue growth, product innovation and licensing.
CEO at Kim Vo
- Location:
- Duration: 2009 to 2011
- Description:
Co - President at Sylmark LLC (Ideal Living)
- Location:
- Duration: 2005 to 2009
- Description:
Candidate Intelligence Report
AI-powered analysis from the perspective of a US hiring director — evaluating career continuity, growth trajectory, and role fit.
Career Continuity & Risk Assessment
No clearly documented prolonged employment gaps; however, earlier career dates are not fully disclosed, which could obscure minor gaps.
Experience spans finance/consulting and consumer products/branding. While adjacent, the shift across multiple industries introduces moderate risk for role-specific depth in a single sector.
Long tenure as CEO/Founder of Active Imagination demonstrates stability, but other leadership roles (Sylmark, Kim Vo) were shorter; overall moderate stability given entrepreneurial context.
Strong financial and analytical foundation (CA, CPA) complements executive leadership, strategy, and growth-focused roles; aligns well with senior business leadership.
Career Growth Curve
Best-Fit Roles (Top 5)
Chief Executive Officer (CEO) - Consumer Products & Startups95% fit
Extensive P&L ownership, revenue growth, brand-building, product licensing and distribution experience; proven track record as a founder and leader of growth-focused ventures.
Chief Growth Officer (CGO) - Global Consumer Brands92% fit
Demonstrated success in performance marketing, branding, market expansion and cross-functional leadership to drive revenue and scale.
President, Strategic Partnerships / Global Alliances89% fit
Deep experience in creating strategic alliances, licensing, and international distribution; board-level collaboration and stakeholder management.
Chief Innovation Officer / Head of New Product Development - Consumer Goods83% fit
Two decades of new product development, licensing and creative production; strong track record translating ideas into revenue-driving products.
Chief Marketing Officer (CMO) - Consumer Products78% fit
Strength in performance-driven advertising, branding, social media and go-to-market execution; aligns with growth-oriented marketing leadership.
Related Sourcing Channels
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