Col***Day

Analytical Skills, Software as a Service (SaaS), Strategic Planning, Product Marketing

Managing Director - EMEA / VP Business Development at Oktopost

• Location: London, England, United Kingdom
• Duration: 2020-03 to Present
• Description:

Founder and Director at Magnetic North Associates Ltd

• Location: Chelmsford, United Kingdom
• Duration: 2018-04 to Present
• Description: I established this advisory firm to provide strategic guidance for C-Suite executives (CEO, CMO, CSO) as a Non-Executive Director and Board Level Advisor. I act as a driver of transformation leading to outstanding performance. We have a global reach with key contributions that include: ● Designed and executed product management, marketing, and go-to-market strategies for a diverse client portfolio. ● Conducted due diligence across a range of transactions ($25M+) focusing on marketing technology, consulting services, and financial technology. Non-Executive Directorships/Board Advisory Roles: ● 4-Xtra Technologies Ltd, Non-Exec Chair, 06/2021 – 12/2023: UK-based risk management technology platform providing extreme value risk modelling solutions to the World's financial markets. ● ConnectIF Technology, Advisory Board Member, 05/2019 – Present: UK-based fintech start-up focused on providing a market-wide, asset-liability management platform designed specifically for Islamic Financial Services. ● RampedUp LLC, Advisory Board Member, 10/2019 – Present: US-based sales and marketing technology platform providing advanced data hygiene and company insights for the sales and marketing operations of B2B companies. ● Sequent Software, Advisor to CEO, 11/2018 – 03/2020: A Silicon Valley enterprise software company offering a MasterCard and Visa certified tokenization platform; empowering their clients to deliver digital versions of payment and loyalty cards for use in mobile wallets and mobile apps ● Bluprint Global, Non-Executive Director, 03/2018 – 03/2020: Acted as Chief Marketing Officer on an interim basis and delivered advice and guidance as a Board Member focusing on organic and inorganic growth strategies. ● TokyoEsque, NED in Residence, 03/2019 – 08/2020 ● Zenn.ai, Advisory Board Member, 05/2019 – 05/2020 ● Trunomi, Advisor to CEO, 04/2018 – 08/2019

Non Executive Chair at 4-Xtra Technologies Ltd

• Location: London, England, United Kingdom
• Duration: 2021-06 to 2023-12
• Description: UK-based risk management technology platform providing extreme value risk modelling solutions to the World's financial markets.

Vice-President, Global Marketing Operations / CTO Marketing at FIS

• Location: London, United Kingdom
• Duration: 2015-01 to 2018-03
• Description: I directed global marketing operations strategy for this major FinTech organisation including the creation of a three-year roadmap and vision for future success. I fostered robust Board/C-Suite relationships and provided management oversight for 50+ FTE’s. I was appointed as CTO (Marketing) following the implementation of successful technology-led transformation projects. I spearheaded global campaigns across 130 countries and a led major CAPEX investment programme. Some of my main achievements included the following: ● Attained a deep understanding of technology capability and its impact on core business applications within client companies to develop innovative marketing campaigns, go-to-market strategies, and revenue generating initiatives. ● Continually exceeded sales targets including 3x leads closed (to $1B) and 2x sales pipeline (to $5.9B). ● Orchestrated complex systems integration and business transition projects following the 2015 acquisition of SunGard. ● Managed a portfolio of digital-focused cross-marketing projects including market research and agency collaborations. ● Successfully negotiated high value ($40-50M) contracts for core banking solutions and market data systems. ● Cultivated a network of industry partners and strategic alliances including technology vendors and agency employees. ● Deployed a SMART technology strategy to develop capabilities, operations, and processes. ● Managed risk and governance issues to ensure regulatory compliance and information security in line with best practice. ● Collaborated with internal talent (onshore and offshore) to develop skills and create a pipeline of future leaders.

Vice-President, Market Insights & Technology at SunGard (acquired by FIS in Dec 2015)

• Location: London, United Kingdom
• Duration: 2013-02 to 2015-01
• Description: In this position, I conceptualised and rolled out a roadmap for future success in conjunction with senior executives. I provided input into strategic development, market insights, and technology capability across all business lines. Some of my accomplishments included the following: ● Utilised data-driven research and insights to inform the strategic planning and management decision-making lifecycle. ● Support sales management, pipeline development, and marketing activities by providing innovative tools and solutions. ● Led a team across multiple locations (UK/US/India) with a mandate to develop CRM solutions and a Target Operating Model to create strategies in key areas of future expansion such as Islamic Banking.