Est***asi
Education
HWZ Hochschule für Wirtschaft Zürich (2022 - 2022)
- Degree: Texterin mit eidg. Fachausweis
- Field of Study: Schweizerische Textakademie
- Description:
HWZ Hochschule für Wirtschaft Zürich (2021 - 2022)
- Degree: CAS Marketing Writer / UX Writer
- Field of Study: Schweizerische Textakademie
- Description:
HWZ Hochschule für Wirtschaft Zürich (2021 - 2021)
- Degree: Diplom "Professional Writing Workshop"
- Field of Study: Schweizerische Textakademie
- Description:
Skills:
UX Writing, Interne Kommunikation, Visuelle Kommunikation, HTML
Work Experience:
Marketing Manager - 80% at InfoGuard AG
- Location: Zug, Schweiz
- Duration: 2024-03 to Present
- Description: - Content-Planung und -Kreation - Blogartikel nach SEO-Grundsätzen verfassen und publizieren - Content-Angebote konzipieren und erstellen - Online-Kampagnen mitgestalten - Webseiten, Landingpages und E-Mail-Marketing umsetzen - Content und Ideen für Social-Media-Marketing entwickeln und mitgestalten - Fachartikel konzipieren und verfassen - Videos für Webcasts konzipieren und realisieren - Performance-Auswertung und Umsetzen von weiterentwickeltem Content - SEO-Analyse und Onpage-Optimierungen
Content Managerin Marketing - 80% at Property Captain Tech AG
- Location: Zürich, Schweiz
- Duration: 2022-08 to 2024-02
- Description: - Beratung und Mitarbeit bei der Konzeption der Unternehmenskommunikation - Texterstellung (Advertising, Newsletter, Blog-Artikel, Social Media, Website, Produkte-PR, interne Kommunikation) - Beratung gegenüber Marketing und UX-Design (SEO und UX-Writing) - Performance-Messung: Blog, Newsletter, Advertising, Social Media, PR, Website - Übersetzungen DE/FR/IT/EN
Übersetzerin, Corporate Writerin & Online Marketing Managerin at Alfatranslations
- Location:
- Duration: 2002-01 to 2022-11
- Description:
Medien- und Online Marketing-Kommunikation - 40 % at Schweizerisches Jugendschriftenwerk SJW–OSL–ESG
- Location: Zürich, Kanton Zürich, Schweiz
- Duration: 2019-09 to 2022-10
- Description: - Media Relations und Produkte-PR Deutschschweiz - PR und Marketing Romandie - Textarbeit: Marketingtexte Print und Digital, Medienmitteilungen, Klappentexte, Content für Website, Newsletter und Social Media - Online Marketing und Social Media - Media Relations und Presse-Monitoring - Übersetzung und Lektorate - Website- und Webshop-Bewirtschaftung
Business Support LPG, Websitepflege und Übersetzerin - 60 % at SOCAR Energy Switzerland
- Location: Zürich
- Duration: 2019-02 to 2019-06
- Description: - Vertragswerke- und Kundendatenpflege - proaktive Kommunikation mit Resellern und Endkunden DE, FR, IT - Übersetzungen DE, FR, IT - Website- und Intranetbetreuung - Leitung kleinerer Projekte und Teilnahme an Projekten als Fachspezialistin
Candidate Intelligence Report
AI-powered analysis from the perspective of a US hiring director — evaluating career continuity, growth trajectory, and role fit.
Career Continuity & Risk Assessment
A potential gap from late 2022 to early 2024 is present (approx. 14 months) between roles, though prior experience shows long-term stability and continuous marketing/communications work.
Career history spans translation/writing, PR, online marketing, and cross-industry roles (education to energy to tech); while related, industry shifts introduce moderate variability in sector-specific depth.
Tenure stability is strong overall (long stint at Alfatranslations); recent roles are shorter but typical for digital marketing roles and project-based work.
Education in business/marketing aligns well with career path; no evident misalignment between formal training and responsibilities.
Career Growth Curve
Best-Fit Roles (Top 5)
Senior Content Marketing Manager97% fit
Extensive experience across content strategy, SEO, UX writing, and multilingual communications; fits senior marketing leadership with cross-channel ownership.
Head of Content Strategy & UX Writing95% fit
Leads content architecture and UX writing across websites and campaigns; aligns with strengths in UX, content planning, and multilingual messaging.
Marketing Communications Manager (Multilingual)92% fit
Strong background in PR, internal/external comms, and translations; well-suited for multilingual/multiregional campaigns.
Global Content & Social Media Lead88% fit
Experience crafting blog, email, social, and website content with a global lens; fits cross-border teams.
Digital Marketing & SEO Manager85% fit
Solid SEO, analytics, and landing-page work; complements overall content strategy with a data-driven focus.
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