Geo***Lee

Commercial Acumen, Project Management

Director of Partnerships at Social Tip

• Duration: Nov 2023 to Present
• Description: Founding team of this exciting new consumer app, where customers earn cash rewards when they post about the brands they love. We help brands build community and amplify word-of-mouth marketing through genuine advocacy.

Interim Managing Director at SUPPER London

• Duration: Nov 2022 to Oct 2023
• Description: A premium food delivery platform with an exclusively affluent audience, featuring London’s most prestigious restaurants, retailers and artisans.

As Interim Managing Director, in addition to managing the Partnerships function, I oversaw the transition of the company’s ownership and outgoing Founder CEO.

Partnerships Director at SUPPER London

• Duration: Sep 2021 to Oct 2022
• Description: As Partnerships Director I headed up the supply side of this ecommerce marketplace. Following a pandemic-powered boom in demand for at-home dining, I built a team and created a structure that supports sustainable growth in a more usual trading environment.

Having established an Operating Board to execute on the strategic direction set by the Executive Board, I played a proactive part in the leadership and running of the business alongside the Founder CEO & CFO.

Partnerships Director at FLOWN

• Duration: Nov 2020 to Aug 2021

• Description: A tech startup offering subscribed members a suite of digital and real-world solutions to support productivity, creativity and focus. Pre-launch and pre-revenue on joining, I created the supply side of this online marketplace for remote work-enabled accommodation.

• Designed and successfully executed a go-to-market strategy, on time and on budget

• Masterminded the end-to-end deal cycle, from lead-gen, vetting & closing sales through to onboarding

• Built a network of 200+ Airbnb hosts, and guest house, boutique hotel & retreat operators

• Devised a property scoring matrix to support consistent curation decision making at scale

Partnerships Director at Mr & Mrs Smith

• Duration: Aug 2019 to Oct 2020
• Description: Crafted the strategy to deliver revenue growth through accommodation supplier partnerships.

Maximised the monetisation of these commercial relationships via market-leading account management of existing accounts, and the data-lead acquisition of new, fee & commission paying partnerships.

Global Head of Hotel & Villa Partnerships at Mr & Mrs Smith

• Duration: Jan 2016 to Jul 2019
• Description: Defined and executed contracting & account management strategy to maximise trading performance of a 1,200+ strong hotel and private villa portfolio.

EMEA Regional Manager, Hotel Partnerships at Mr & Mrs Smith

• Duration: Mar 2014 to Dec 2015
• Description: Regional leadership of Mr & Mrs Smith’s most commercially significant portfolio, as well as management of key hotel accounts.

Booking Agent at Creative Artists Agency

• Location: London Area, United Kingdom
• Duration: Oct 2009 to Mar 2011
• Description: Account management of Platinum record selling, award winning music clients, handling all aspects of their live touring and paid performances.