Gra***e J

Subcultures, Sensitivity, Creative Briefs, Calendars

Social Strategy & Influencer Marketing Manager at Mike's Hot Honey

• Location: New York, New York, United States
• Duration: 2023-06 to Present
• Description: - Developing and leading social and influencer marketing strategy across all platforms - Establishing and enforcing Social Guidelines & Guardrails - Leveraging viral trends and meme culture to enhance social engagement, increase brand awareness, and foster community interaction. - Negotiating and executing creator contracts, overseeing influencer onboarding, and ensuring alignment with branded campaign objectives. - Managing and mentoring a junior team to align with stakeholder goals, fostering professional growth and streamlined execution. - Developing social media strategy and executing across all social platforms - Working closely with executive team and Founder to develop and oversee organic social strategy in line with brand plans and goals - Overseeing and managing organic social calendar and channels

Social & Content Strategy at The Editorial Nail

• Location: New York City Metropolitan Area
• Duration: 2014-01 to Present
• Description: - Integrating and intersecting cross industry markets through creative strategy and partnerships. - Creative concept development for social, digital and vertical networks. - Creative execution and content strategy for brands and small businesses. - Conceptualizing 360 marketing strategies for brand integration/monetization. - Bringing to life global brand concepts for social media campaigns/ads. - Negotiating with international & global client markets. - Leveraging consumer trends and optimizing user engagement. - Producing and curating educational content across various digital mediums; from audio, visual to writing. - Implementing community outreach initiatives through content production. - Collaborating and communicating with Influencer Marketing Managers to execute brand visions. - Ideating and executing digital product strategy.

Lead Nail Stylist Claws Season 1 at WarnerMedia

• Location: New Orleans, Louisiana, United States
• Duration: 2017-02 to 2017-07
• Description: - Creatively directed and executed designs for full cast. - Department head and art coordinator. - Leveraged industry relationships to manage department production budget. - Broke down scripts, schedules and categorized designs for talent. - Managed a team of artists assisting with production. - Delegated on set tasks to team. - Coordinated with glam, wardrobe, production and executive teams to provide streamline products and looks.

Freelancing Creative at Vanity Projects

• Location:
• Duration: 2016-01 to 2017-01
• Description: - Educated newly onboard artists and assisted with work place transition and integration. - Curated and designed streamline art for branded events. - Implemented beauty trends in day to day services. - Assisted with day to day business operations. - Performed on set at editorial, print & commercial, shoots and events, fashion week.

Freelancing Creative at Paintbox

• Location: NYC
• Duration: 2014-09 to 2015-10
• Description: - Assisted with connecting and building influencer & editor database. - Studied and performed beauty/nail trends for clients. - Provided educational resources to onboarded artists. - Curated streamline editorial art for design menus. - Assisted with day to day business operations. - Performed on set at editorial, print & commercial, shoots and events, fashion week.