Kat***ton

Internal Communications, Cross-functional Team Leadership, Marketing Strategy, Strategic Communications

Sales and Marketing Director at Berkley Care Group

• Location:
• Duration: 2023-07 to Present
• Description:

Head Of Marketing at TFP Fertility Group

• Location: Greater Oxford Area
• Duration: 2022-08 to 2023-07
• Description:

Head of Marketing, PR and Communications at The Orders of St John Care Trust (OSJCT)

• Location: Oxford, United Kingdom
• Duration: 2017-08 to 2022-08
• Description: The Orders of St John Care Trust is the 2nd largest not-for-profit care provider in the UK specialising in providing high quality, person-centred care for older people, in care homes and extra care housing. As a charity, we ensure that any revenue goes straight back into our homes meaning our residents and colleagues are well looked after. Reporting to the Deputy CEO this senior leadership role is responsible for Trust-wide occupancy growth and brand awareness. The marketing and communication team support our 65 homes and deliver integrated marketing campaigns to improve reputation, increase awareness and drive occupancy. • As Head of Marketing, PR, and Communications I manage a team of marketing managers and specialists to develop, execute and evaluate the Trust’s marketing and PR strategy. • I’m a critical member of the Leadership team driving business results for the Trust and work closely with numerous stakeholder teams including sales, finance, operations, directors, trustees, volunteers, and data teams. • We support a varying portfolio of homes in maintaining occupancy through trust-wide marketing and PR initiatives; provides new homes with dedicated marketing resources to achieve 85% occupancy in the first 2 years. • Management of an external agency to develop a new website to perform on all devices and platforms, with an ongoing development plan. The site was forward-thinking, customer-centred, and has been highly commended by the competition and markets authority (CMA). The site has seen a 40% increase in visitors year on year, and an 50% increase in enquiries and page engagement has also increased. • Creation and management of in-house customer service team to ensure we delivered one customer experience for all. Calls and enquiries increased by 25% and our conversion rate increased from 15% to 25%. The costs of delivering this service have been reduced by bringing this in-house.

Head of Marketing at SD Worx UK & Ireland

• Location: Reading, United Kingdom
• Duration: 2016-07 to 2017-07
• Description: As a key member of the UK and Ireland Growth Team and Senior Executive Team, my role is to lead the marketing team to effectively devise, manage and execute the marketing activities for SD Worx UK and Ireland ensuring both business growth and retention: - Devise inbound marketing campaigns that drive awarenes and lead acquisition at scale - Manage PR for UK and Ireland ensuring brand awareness is increased. - Further development of the digital strategy - including: website, mobile applications, microsites and social media to ensure it continues to evolve. - Development of effective customer contact plans to drive customer retention, cross sell and upsell. - Creation of thought leadership strategy. - Creation of brand awareness campaign that: + increased brand awareness by 40% + acheived over 1.5 million views and growing + continues to impact the sales pipeline - Marketing contibutes over 40% to overall pipeline and growing - Effectively leading and developing Marketing and Communications team - nominated for Team of the Year 2016!

Marketing Manager - UK and Ireland at SD Worx UK & Ireland

• Location: Reading, United Kingdom
• Duration: 2015-11 to 2017-07
• Description: Following the acquisition of Ceridian UK & Ireland, SD Worx became the 2nd largest payroll provider in Europe. More than 60,000 large and small organisations rely on SD Worx and its 3,600+ employees. During our 70-year history, we have acquired an extraordinary amount of expertise in Payroll, HR and Tax & Legal matters. We provide clients with a wide range of services including payroll and HR, legal support, training, automation, consulting and outsourcing, across Europe, the US and Canada. As Marketing Manager - UK and Ireland and a key member of the Growth Leadership Team, I design, budget and deliver a fully integrated marketing plan to drive new business sales and increase revenue from existing customers through detailed customer retention planning. - Fully integrated lead generation campaigns - contributing to over 30% of new business pipeline! - PR Strategy Management - including agency management. - Customer retention campaigns - including development of customer success programmes - Budget management and reporting - Team management and development - Brand management and roll out - Internal communications - including internal product launches - ROI analysis – to ensure effective planning and budget allocation To deliver the above effectively, I pull on my detailed and increasing knowledge of social, online and direct marketing tools: including: SEO, PPC, CMS, Eloqua, DotMailer, MailChimp, HubSpot, Hootsuite, SalesForce and many others! I actively encourage team members to continuously learn and share ideas so that we can be at the forefront of marketing initiatives and apply these to drive pipeline.