Lar***son
Education
UNM Anderson School of Management MBA, Business Administration and Management, General 1998 - 2000 Rensselaer Polytechnic Institute BS, MS, Mechanical Engineering 1989 - 1994 Activities and societies: AFROTC, Acacia, Darrin Scholar
Skills:
Email Marketing Endorsed byLee Millsand 15 others who are highly skilled at this Endorsed byJohn Stoepler(mutual connection) 99+ endorsements E-commerce Endorsed byStephen Smithand 3 others who are highly skilled at this Endorsed byJohn Stoepler(mutual connection) 99+ endorsements
Work Experience:
Founder :: CEO :: Developer :: Pioneer GreenRope Jan 2008 to Present · 17 yrs Solana Beach, CA Author CRM For Dummies Jul 2007 to Present · 17 yrs 6 mos Speaker :: Author :: Innovator :: Thought Leader Complete CRM 2007 to Present · 18 yrs Co-Founder CoolerEmail 1999 to Present · 26 yrs Global Traveler and Explorer A Simple Man 1990 to Present · 35 yrs
Candidate Intelligence Report
AI-powered analysis from the perspective of a US hiring director — evaluating career continuity, growth trajectory, and role fit.
Career Continuity & Risk Assessment
No significant employment gaps; continuous involvement in related fields since 1990 with concurrent roles indicating ongoing professional activity.
Career activities center on CRM, email marketing, and marketing tech; while roles vary, the core industry remains consistent.
Long tenures at CoolerEmail (1999–Present) and GreenRope (2008–Present) reflect stability; multiple ventures emphasize entrepreneurship rather than job-hopping.
UNM Anderson School of Management aligns with executive leadership, product strategy, and market-facing roles; education supports career trajectory.
Career Growth Curve
Best-Fit Roles (Top 5)
Chief Executive Officer (CEO) - SaaS CRM/Marketing Tech98% fit
Extensive founder/CEO experience, product development background, and market domain expertise align with leading a CRM/marketing tech company
Chief Growth Officer (CGO) / VP of Growth - Marketing Tech / CRM94% fit
Deep background in email marketing, e-commerce, and customer lifecycle management supports driving growth, retention, and monetization.
Chief Product Officer (CPO) - SaaS CRM90% fit
Technical development experience combined with product leadership and strategic vision; strong fit for product led growth in CRM.
Head of Strategic Partnerships / VP of Partnerships - Marketing Tech82% fit
Experience building ecosystems and thought leadership; could scale partnerships and channel growth.
Chief Marketing Officer (CMO) - Marketing Automation78% fit
Strong marketing background and domain authority; suitable for leading marketing strategy in mid-market SaaS.
Related Sourcing Channels
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