Mac***ith

Business Development Manager of Creator Partnerships

Education

Ohio University

Ohio University (2014 - 2017)

  • Degree: Unknown Degree
  • Field of Study: Journalism
  • Description:

The University of Akron (2013 - 2014)

  • Degree: Dieteitics
  • Field of Study: Major
  • Description: I studied Dietetics and Nutrition for the year I attended the University of Akron before changing my school and major.

Upper St Clair High School (2009 - 2013)

  • Degree: High School Diploma
  • Field of Study: Unknown Field
  • Description:

Skills:

Email Marketing, Influencer Marketing, Partnership Marketing, High Organizational Skills

Work Experience:

Business Development Manager of Creator Partnerships at sweb marketing

  • Location: Pittsburgh, Pennsylvania, United States
  • Duration: 2024-09 to Present
  • Description:

Business Development Manager of Creator Partnerships at the cohort

  • Location:
  • Duration: 2024-09 to Present
  • Description: Business Development Manager of Creator Partnerships of The Cohort; a place for creators to come together and discuss the realities of being a creator in the modern world. through our exclusive curated experiences, industry mixers, and a private discussion forum for likeminded individuals, we're building a community of creators for the next digital age.

Founder and Marketer at mackenzie.

  • Location: New York, New York, United States
  • Duration: 2024-01 to Present
  • Description: marketing for humans with big ideas Plan and execute promotional marketing events to increase brand awareness in local markets. Implementation includes identifying and executing event marketing strategies (digital + guerilla marketing tactics), building and maintaining relationships and partnerships with local businesses and influencers, and execution of all promotional and event details. Develop and implement email, SMS and Instagram strategy for both day-to-day marketing tactics and monthly launch campaigns. Manage nose to tail email + SMS campaigns including all strategy, copywriting, scheduling, analyzing campaign performance, and strategically adjusting outreach language based on performance Develop and implement strategic Instagram posting across multiple different influencer and brand accounts

Account Supervisor at The EGC Group

  • Location: New York, New York, United States
  • Duration: 2023-03 to 2023-12
  • Description:

Digital Account Manager at WebMD

  • Location: New York, New York, United States
  • Duration: 2022-01 to 2023-05
  • Description:
AI Resume Analysis

Candidate Intelligence Report

AI-powered analysis from the perspective of a US hiring director — evaluating career continuity, growth trajectory, and role fit.

Career Continuity & Risk Assessment

Employment GapLow

The candidate's experience timeline shows continuous work from 2022 to present with multiple concurrent roles, indicating stable employment without noticeable gaps.

Industry ConsistencyLow

All roles revolve around marketing, partnerships, influencer/creator programs, and digital account management, demonstrating a coherent industry focus.

Tenure StabilityMedium

There are short tenures around 2023 and multiple roles starting in 2024, including concurrent positions, which suggests moderate volatility but can also reflect entrepreneurial drive and portfolio diversification.

Education-Career MatchMedium

Education is listed as Ohio University without degree details; career shows strong marketing/partnership alignment but the lack of degree specifics introduces some ambiguity about formal educational alignment.

Career Growth Curve

Digital Account Manager Entry
WebMD
2022-01 to 2023-05
Account Supervisor ↑ Promoted
The EGC Group
2023-03 to 2023-12
Founder and Marketer Lateral
mackenzie
2024-01 to Present
Business Development Manager of Creator Partnerships ↑ Promoted
sweb marketing
2024-09 to Present
Business Development Manager of Creator Partnerships Lateral
The Cohort
2024-09 to Present
Assessment: The candidate shows a clear upward trajectory in marketing and partnerships, complemented by entrepreneurial experience and a growing focus on creator partnerships. This positions them well for senior leadership roles in partnerships, with potential for director-level opportunities in scale-ups or established brands.

Best-Fit Roles (Top 5)

1

Director of Creator Partnerships93% fit

Extensive experience designing and leading creator/influencer programs, demonstrated leadership potential, and a track record of executing multi-channel campaigns; NY location supports senior, market-facing roles.

2

Head of Partnerships (Influencer Marketing, Consumer Brand)90% fit

Deep domain expertise in influencer/creator partnerships and event marketing; strong cross-functional collaboration skills suitable for leading a partnerships function at a consumer brand.

3

Senior Manager, Creator Partnerships (Digital Marketing Agency)87% fit

Agency experience with digital accounts and creator partnerships; aligns with existing capabilities and can scale programs for clients.

4

VP of Partnerships (Creator Economy Startup)82% fit

Entrepreneurial background, strategic leadership, and a portfolio of partnerships; suitable for a growth-stage startup seeking to scale creator ecosystem programs.

5

Senior Manager/Director, Influencer Marketing (Healthcare/Wellness Brand)78% fit

Leveraging healthcare content experience (WebMD) with influencer marketing to lead influencer programs for wellness brands; adds domain-specific credibility.

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