Mea***enn

Startups, Podcasting, Interviewing, Sourcing

Founding Product Manager at On the Goga

• Location: Remote
• Duration: 2024-08 to Present
• Description: ✨ Company highlight ✨ Hired as a founding team member and first product hire, I’m driving the company’s transformation from a services business to a PLG SaaS company by building scalable, customer-driven features and optimizing internal workflows. OTG is a partner for enterprise organizations, serving corporate companies and the public sector. 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝘀: ⚡️ 𝗨𝘀𝗲𝗿 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁: Designed and launched foundational admin tools, including user visibility, search, upload, and removal capabilities. This feature enabled HR reps to manage users autonomously, reducing reliance on Customer Success and saving ~25 hours per quarter, while laying the groundwork for self-service PLG capabilities. ⚡️ 𝗦𝗵𝗮𝗿𝗲 𝘄𝗶𝘁𝗵 𝗮 𝗖𝗼𝘄𝗼𝗿𝗸𝗲𝗿: Increased engagement by facilitating user-to-user connections, achieving a 67% email open rate for personalized messages (vs. 41% for non-personalized) and driving 299 new user activations. ⚡️ 𝗘𝗺𝗯𝗲𝗱𝗱𝗲𝗱 𝗪𝗼𝗿𝗸𝘀𝗵𝗼𝗽𝘀: Integrated workshops into the Wellbeing Hub, boosting average session duration by 86% and enhancing user engagement. 𝐏𝐫𝐨𝐜𝐞𝐬𝐬𝐞𝐬: ⚡️ Built and manage the product roadmap, aligning team efforts with long-term strategic goals. ⚡️ Standardized workflows with a product wiki, revamped release notes, and development guides in Notion. ⚡️ Initiated daily standups, improving alignment and fostering a collaborative team culture. 𝐃𝐚𝐭𝐚: ⚡️ Implemented Heap to visualize product data and session recordings, driving data-informed decisions. ⚡️ Created internal and customer-facing dashboards in Looker, improving transparency and actionable insights. 𝐋𝐞𝐚𝐝𝐞𝐫𝐬𝐡𝐢𝐩: ⚡️ Established Slack channels, Asana boards, and meeting cadences to break silos and engage cross-functional teams in product development. ⚡️ Manage and mentor a lead designer, fostering collaboration and ensuring design quality.

Cohost at The Product Pivot

• Location:
• Duration: 2024-11 to Present
• Description: Exploring the world of product management one conversation at a time! As the cohost of The Product Pivot, I interview product leaders, career changers, and industry experts to uncover the pivotal moments that shaped their journeys. Our podcast is designed to help aspiring and early-career PMs navigate the field with real-world insights, tactical advice, and candid stories. 🔹 Covering topics like breaking into product, career pivots, and industry trends 🔹 Creating a space for honest, engaging conversations about the highs and lows of product management 🔹 Helping listeners turn knowledge into action as they build their own product careers New episodes drop weekly - let’s connect and talk product! 🚀

Senior Program Manager, Success & Product at Lavender 💜

• Location:
• Duration: 2024-01 to 2024-08
• Description: ✨ Company highlight ✨ Hired as a founding team member (first non-sales/eng hire), employee #7. 𝐏𝐫𝐨𝐝𝐮𝐜𝐭: Shifted the company to a user-centric product development approach. Led a 7-month revolutionary redesign of Lavender’s Chrome extension, including 0-to-1 product initiatives that evolved it from a sales productivity tool to a strategic sales enablement platform, unlocking enterprise readiness and new revenue streams. 🏅 Milestones ⚡️ Partnered with founders to position Lavender as a strategic platform, driving enterprise adoption and expanding revenue opportunities. ⚡️ Conducted 60+ user interviews to prioritize enterprise customer needs, enhancing scalability and usability. ⚡️ Developed two 0-to-1 features – bidirectional CRM integration and a revenue intelligence platform – transforming Lavender into a strategic platform. ⚡️ Increased user feedback by 112% through strategic roadmap transparency, ensuring alignment with customer needs. ⚡️ Leveraged Mixpanel to monitor behavior, define success metrics, and refine product-market fit. ⚡️ Bridged design, engineering, and go-to-market teams, aligning on a shared vision to deliver a revolutionary product redesign. 𝐒𝐮𝐜𝐜𝐞𝐬𝐬: Led a team of 3 CSMs, developing strategies to increase retention and reduce churn while overseeing CS operations. 🏅 Milestones ⚡️ Established OKRs for a 3-person customer success team, driving alignment and accountability. ⚡️ Designed and implemented health scores and dashboards to monitor accounts and identify churn risks. ⚡️ Created trigger-based playbooks for scaled and enterprise customer success initiatives. ⚡️ Produced customer education resources, including interactive demos, videos, and articles. ⚡️ Implemented Vitally (CSP), optimizing CS operations through automation and enhanced workflows.

User Success at Lavender

• Location: Remote
• Duration: 2022-11 to 2024-01
• Description: My goal at Lavender was to focus on the success of our users. This success was reflected throughout the business but primarily focuses on Marketing, Product, and CS. Examples of where I spent my time in this role: beta testing new features, iterating onboarding, 1:1 customer feedback, optimizing email campaigns, elevating our UX, and optimizing customer education content. 🏅 Milestones: 𝐏𝐫𝐨𝐝𝐮𝐜𝐭: ⚡️ Evaluated, tested, and purchased a no-code onboarding solution. ⚡️ Built our first no-code onboarding, reducing TTFV by 14 hours. ⚡️ Collected 250+ beta testers for a new environment and successfully tested new features. ⚡️ Assisted our Design team in user testing, collecting helpful feedback. ⚡️ Utilized Mixpanel to track product usage data and monitor feature adoption. ⚡️ Led a PMF survey to gather data and understand our position. ⚡️ Ran internal projects and data collection for pricing updates. ⚡️ Created a public roadmap and backend feature board with Productboard. 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠: ⚡️ Developed and executed two onboarding campaigns for trialing and paying users in Customer.io, achieving a 52% open rate and an average 3.1% CTR. ⚡️ Built a re-engagement campaign that successfully brought 704 users back to Lavender. ⚡️ Built and managed many trigger-based campaigns. 𝐒𝐮𝐜𝐜𝐞𝐬𝐬 + 𝐒𝐮𝐩𝐩𝐨𝐫𝐭: ⚡️ Built workflows, macros, and our first help center in Intercom. ⚡️ Answered 3,700 conversations in 2023, with an average CSAT of 96%. ⚡️ Led a churn committee in 2023 to reduce voluntary churn by 6.1% ⚡️ Implemented a feedback initiative in 2023 to increase our user reviews by 10%. 𝐂𝐒 𝐎𝐩𝐬/𝐆𝐞𝐧 𝐎𝐩𝐬: ⚡️ Setup Notion/Asana workspaces for my team. Constructed first SOPs. ⚡️ Set OKRs and KPIs for my team. ⚡️ Completed all internal invoicing for contracted accounts. ⚡️ Followed up on past-due accounts for collection. ⚡️ Created alignment between CS and our ENG team.

Startup Mentor at Newchip Accelerator

• Location:
• Duration: 2022-10 to 2023-05
• Description: Selected to become a mentor to Series A, Seed, and Pre-Seed startups. Mentoring 2-3 startups at a time, averaging 4-6 meetings per month. About Newchip: 🚀 The #1 Online Accelerator: 👩🏻‍💻 We provide founders with all of the tools and skills necessary to build, scale, and fund their startups. 🌍 2500+ Portfolio Companies 📈 $2.2B+ Raised by Alumni