Mic***del

Creativity and Innovation, Branding, Branding & Identity, Brand Awareness

Founder and Executive Creative Director at The Sphere Agency

• Location: Australia
• Duration: 1998-04 to Present
• Description: Michael plays an integral role in the agency with a strong focus on developing clients’ strategic plans and ensuring they are integrated throughout all communications. From development of complex integrated brand and communications platforms, high level business strategy, all the way through to unique collaborations with musicians and PR stunts that make the news, his goal has always been to engage and delight consumers rather than disrupt. Michael considers the highlight of his career to be co-writing and producing the song “Hearts on Fire” for Nando’s charity United Against Malaria. The song went on to become the official cause anthem of The African Cup of Nations where it was performed to an estimated worldwide audience of over one billion people. His client experience includes Nando’s, Interflora, Bosch, Chatime, Tealive, KFC, Genesis Fitness, Adriatic Furniture and Melbourne Business School, to name a few.

Founder at Hummington

• Location: Australia
• Duration: 2024-10 to Present
• Description: As the founder of Hummington, we help marketing departments operate at their best. We don’t just consult—we partner with organisations to optimise their marketing functions from the ground up. With a focus on seamless alignment and operational efficiency, Hummington provides the support that allows teams to exceed their goals without the typical stress and inefficiencies. I’m passionate about building marketing departments that work in harmony, achieving sustainable growth and meaningful results for brands.”