Nat***eat

Founder

Education

University of Washington

University of Washington (1994 - 1999)

  • Degree: BA
  • Field of Study: Speech Communications
  • Description:

Skills:

Road Maps, Marketing Metrics, Marketing Budget Management, Marketing Campaigns

Work Experience:

Founder at The NPC Guild

  • Location: Seattle, Washington, United States
  • Duration: 2024-11 to Present
  • Description: Leading operations for the newest marketing agency specializing in harnessing fandom and building communities.

VP of Marketing at Blizzard Entertainment

  • Location: United States
  • Duration: 2023-07 to 2024-10
  • Description: • Led global marketing strategy for the Warcraft franchise, driving DAU/MAU growth and community engagement through multi-channel initiatives. • Oversaw a talented team in publishing, GTM creative, PR, events, influencer marketing, UA media buying, social product, and content. • Delivered significant brand growth and player engagement through targeted campaigns and strategic partnerships globally. Blizzard Interim Chief Marketing Officer 01/2024 - 06/2024 • Guided Blizzard through Microsoft's acquisition of Activision Blizzard, working with Xbox senior leadership team including CEO, CMO and President of Studios to ensure seamless integration and alignment • Developed and executed transition marketing strategies maintaining brand integrity and studio presence in the broader Xbox games portfolio • Managed all Blizzard marketing teams, including Diablo, Overwatch and Creative Design, to drive effective change management and optimize marketing

Head of Franchise | VP, Global Brand Marketing & Strategy at Wizards of the Coast

  • Location: Greater Seattle Area
  • Duration: 2020-05 to 2023-07
  • Description:

VP, D&D Franchise at Wizards of the Coast

  • Location: Greater Seattle Area
  • Duration: 2019-06 to 2020-05
  • Description:

Senior Director, Global Brand Marketing & Strategy at Wizards of the Coast

  • Location: Greater Seattle Area
  • Duration: 2016-06 to 2019-06
  • Description: Lead the development of the D&D Franchise across a portfolio of product expressions (tabletop RPG, digital games, consumer products, entertainment and storytelling media) in partnership with products owner within Wizards of The Coast. I’m directly responsible for the Franchise go-to-market plans and own the Dungeons & Dragons IP development plan, Franchise creative execution as well as Brand-level marketing. Lead the definition and execution of the Franchise multi-year long range strategic plan partnering with each product owner, regional leads and with Hasbro’s Consumer Products and Hasbro Studios counterparts.
AI Resume Analysis

Candidate Intelligence Report

AI-powered analysis from the perspective of a US hiring director — evaluating career continuity, growth trajectory, and role fit.

Career Continuity & Risk Assessment

Employment GapLow

No significant employment gaps detected; Blizzard to The NPC Guild transition occurs within a brief window (approximately one month), indicating continuous engagement at senior levels.

Industry ConsistencyLow

Career consistently centers on gaming, entertainment, and IP-driven brands, with roles spanning Wizards of the Coast and Blizzard—aligned with Games/Entertainment ecosystems.

Tenure StabilityMedium

Multiple senior roles at Wizards (~3 years), Blizzard (~1 year in the VP/CMO window with an interim CMO assignment), and a founder role. Shorter tenure at Blizzard is common for top-tier executives and entrepreneurship, but warrants discussion on long-term commitment to a single employer.

Education-Career MatchLow

Education listed as University of Washington with no degree detail; career achievement and scope in senior marketing leadership strongly align with the role requirements, making the match favorable from a US recruitment standpoint.

Career Growth Curve

Senior Director, Global Brand Marketing & Strategy Entry
Wizards of the Coast
2016-06 to 2019-06
VP, D&D Franchise ↑ Promoted
Wizards of the Coast
2019-06 to 2020-05
Head of Franchise | VP, Global Brand Marketing & Strategy ↑ Promoted
Wizards of the Coast
2020-05 to 2023-07
VP of Marketing ↑ Promoted
Blizzard Entertainment
2023-07 to 2024-10
Interim Chief Marketing Officer ↑ Promoted
Blizzard Entertainment
2024-01 to 2024-06
Founder Entry
The NPC Guild
2024-11 to Present
Assessment: Nathan shows a consistent upward arc in senior franchise and global brand marketing within leading gaming organizations, culminating in a high-visibility leadership role at Blizzard and the subsequent launch of his own agency. This trajectory demonstrates preparedness for the next-gen executive marketing roles with global scope, such as CMO or Chief Brand Officer at large publishers or IP holders.

Best-Fit Roles (Top 5)

1

Chief Marketing Officer, Global Franchise Marketing (AAA Games Publisher)97% fit

Proven track record scaling global franchise marketing across multi-platform products; strong GTM, partnerships, and community leadership demonstrated in Wizards of the Coast and Blizzard.

2

Executive Vice President / Chief Brand Marketing Officer (Global)93% fit

Deep experience shaping brand strategy for top gaming IPs; cross-media storytelling and partnerships align with large-scale publishers or IP owners (Hasbro-scale potential).

3

SVP / VP Global Brand Marketing & Strategy (Gaming Publisher)89% fit

Strategic franchise leadership with multi-year roadmaps and cross-functional ownership; aligns with senior executive responsibilities at global studios.

4

Chief Growth Officer / Chief Brand Officer (Entertainment & Gaming)82% fit

Strong growth mindset, fandom/community building, and partnerships; suited for roles expanding IP reach and monetization across platforms.

5

Head of Global Marketing & Partnerships (Gaming IP)78% fit

Partnerships and co-marketing strength with cross-media potential; capable of scaling IP across consoles, mobile, digital, and live events.

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