Nik***ock

Senior Manager, Influencer Marketing

Education

Towson University

Towson University (Unknown - Present)

  • Degree: Bachelor of Science (B.S.)
  • Field of Study: Mass Communications-PR & Advertising
  • Description:

Barcelona-CEA (Unknown - Present)

  • Degree: Unknown Degree
  • Field of Study: Unknown Field
  • Description: Studied Abroad in Barcelona, Spain January 2012-April 2012

Syosset Senior High School (Unknown - Present)

  • Degree: Unknown Degree
  • Field of Study: Unknown Field
  • Description:

Skills:

Strategic Communications, Social Networking, Facebook, Event Planning

Work Experience:

Senior Manager, Influencer Marketing at Newell Brands

  • Location: New York, United States
  • Duration: 2024-06 to Present
  • Description:

Associate Director - PR at The Lede Company

  • Location:
  • Duration: 2022-04 to 2024-05
  • Description:

Senior Account Manager - Brand at The Lede Company

  • Location: New York, New York, United States
  • Duration: 2021-01 to 2022-04
  • Description:

Account Manager at Behrman Communications

  • Location: Greater New York City Area
  • Duration: 2019-03 to 2020-12
  • Description:

Senior Account Executive at Behrman Communications

  • Location: Greater New York City Area
  • Duration: 2017-09 to 2019-03
  • Description:
AI Resume Analysis

Candidate Intelligence Report

AI-powered analysis from the perspective of a US hiring director — evaluating career continuity, growth trajectory, and role fit.

Career Continuity & Risk Assessment

Employment GapLow

No gaps appear between roles; the timeline shows consecutive employment from 2017 to present.

Industry ConsistencyLow

Career emphasis remains in consumer brands (beauty, wellness, lifestyle) with PR and influencer marketing, including a shift from agency to in-house.

Tenure StabilityLow

Roles show progressive responsibility with no abrupt drops in responsibility; tenure lengths increase over time and moves appear strategic.

Education-Career MatchLow

Towson University credential supports a communications/PR trajectory; while a specific major isn't listed, education aligns well with the career path.

Career Growth Curve

Senior Account Executive Entry
Behrman Communications
2017-09 to 2019-03
Account Manager ↑ Promoted
Behrman Communications
2019-03 to 2020-12
Senior Account Manager - Brand ↑ Promoted
The Lede Company
2021-01 to 2022-04
Associate Director - PR ↑ Promoted
The Lede Company
2022-04 to 2024-05
Senior Manager, Influencer Marketing ↑ Promoted
Newell Brands
2024-06 to Present
Assessment: Nikki demonstrates a consistent upward trajectory with expanding scope across PR, influencer partnerships, and brand storytelling, culminating in a senior in-house leadership role. The next steps align with Director or Head of Influencer Marketing or Integrated Communications, leveraging her cross-functional leadership and end-to-end program experience.

Best-Fit Roles (Top 5)

1

Director of Influencer Marketing (In-House, Consumer Brands)96% fit

Extensive track record building and scaling influencer programs, combined with in-house leadership at a major consumer brand; well-positioned to lead end-to-end influencer strategies and cross-functional collaboration.

2

Director of Public Relations & Communications (Beauty & Wellness Brand)92% fit

Strong PR foundation spanning traditional media, thought leadership, events, and influencer relations; ready to lead a comprehensive communications function for a beauty/lifestyle brand.

3

Vice President / Head of Integrated Communications88% fit

Proven ability to align PR, influencer marketing, and events under a unified communications strategy; experience across agency and corporate settings supports scale to a senior leadership role.

4

Senior Director, Brand Communications83% fit

Strong storytelling and brand narrative experience with multi-channel execution; suitable for leading a senior brand communications function in a large consumer goods company.

5

Head of Brand Partnerships & Influencer Programs78% fit

Focused leadership on influencer partnerships with robust networks; fits organizations prioritizing advanced influencer strategy and partnership development.

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