Pal***ody

Event Marketing, Community Building, Live Events, Marketing Event Planning

Founder & Content Strategy Director at Draftt

• Location: Bengaluru, Karnataka, India
• Duration: 2024-03 to Present
• Description: Creating high-impact GTM content for growth-stage B2B companies.

Associate Vice President, Growth & Marketing at Illumine - Software for Childcare Centers

• Location: Bengaluru, Karnataka, India
• Duration: 2023-08 to 2024-02
• Description:

Senior Director, Learning and Engagement (Growth & Marketing) at Toddle - Your Teaching Partner

• Location: Bengaluru, Karnataka, India
• Duration: 2022-07 to 2023-08
• Description: Cross-functional role leading 0-1 content + marketing strategy covering all aspects of growth from acquisition to retention, directly contributing to 80% of all inbound-led growth efforts • Helmed strategic content, events, and community initiatives to launch and scale an additional vertical; 3x expansion of universe over 8 months. Owned GTM & RTM playbooks to ensure repeat success. • Conceptualised persona-specific content assets leading with value creation and differentiation; 6x increase in non-brand website traffic. Created workflows for using AI tools to improve content generation efficiency. • Oversaw social media strategy leading to a 4x improvement in engagement across channels. • Collaborated with the sales team to close gaps in the buyer's journey with enablement assets, contributing to a 10% overall uplift in conversions • Contributed to the work of customer success teams to improve onboarding and increase customer loyalty • Conducted in-depth market research on customers, industry trends, and competitors to develop competitive intelligence and contribute to product innovation • Cultivated thought leadership to build credibility for the company as a leading teacher-first product

Director, Learning and Engagement (Growth & Marketing) at Toddle - Your Teaching Partner

• Location: New Delhi, Delhi, India
• Duration: 2021-03 to 2022-07
• Description: 'First-50' hire; leveraged Founder experiences and get-things-done mindset to define content + marketing roadmaps and build teams from scratch. • Led marketing strategy and operations to scale a key market vertical; 2x increase in inbound-led growth • Helmed content and community roadmaps to design content assets across funnels including newsletters, guides, displacement campaigns; optimised content to activate micro communities, solving for acquisition • Optimised events to become the key channel for inbound-led GTM leading with value creation; contributed to 40% of all inbound-led growth for the vertical • Owned staffing and operations to build and scale teams from scratch

Community Builders Fellowship at On Deck

• Location:
• Duration: 2020-12 to 2021-12
• Description: On Deck's Community Builder's Fellowship is a year-long remote program bringing together ~300 top community leaders and professionals across the world who want to build and scale authentic user communities. Designed and put into practice a model Toddle's educators' community from scratch.