Pau*** N.

Brand Development, Marketing Strategy, Packaging Design, Integrated Marketing

Founder & Co-CEO at K'UL Chocolate

• Location: Bellingham, Washington, United States
• Duration: 2018-05 to Present
• Description: Changing Lives, One Bar at a Time ™ K'UL has always been more about people than chocolate. We wanted to do something that was different. So instead of buying from large cacao suppliers, we created direct trade partnerships with select women’s assocations in the Dominican Republic and Peru. These associations partner with farmers who carefully nurture and harvest their organic cacao — the result is hand-crafted, artisan bean-to-bar chocolate that is on a mission to evolve the chocolate industry. A Mission that's K'ul We believe that if we invest in women they will reinvest in their families and their communities. By working with co-ops, we create real relationships with the women and pay them directly. This ensures greater economic opportunities to help their communities and families. We are mission-driven and see chocolate as a tool for social change. • We provide small women's associations with organizational and financial support to bring their facilities into organic certification status. • We support small, local cacao growers and work towards getting each association certified organic through our partnerships. • We work directly with each women's associations as partners in our supply chain to ensure they are given the highest wage that exceeds fair trade premiums while respecting their communities. • We facilitate growth programs with regional governments that provide both organizational and financial support to assist each cooperative reach greater economic opportunities through exportation.

Principal Managing Partner at Helloclever, LLC.

• Location: Greater Seattle Area
• Duration: 2010-11 to Present
• Description: Clients: Pure Branding, K'UL Chocolate, Flora Inc., Barlean's, Standard Process, Gaia Herbs, Quality of Life, Maypro Industries, Aura Cacia, Nutiva, Green Foods, Aubrey Organics, Floradix, Go Picnic & Doctor’s Best Clever Agency is a progressive, nimble communications agency that delivers engaging experiences for brands and organizations in the natural lifestyle and outdoor industry. We focus on developing strategy-based creative communications for emerging and established brands. Working with companies both national and international, Clever produces engaging visual experiences and stories that connect with consumers in meaningful ways within the active lifestyle and natural products channel. SCOPE OF POSITION: Creative Director specializing in creating strategic, engaging user experiences that live across multiple media outlets, including online, print, TV and point-of-sale, identity development, packaging design and advertising campaigns for health, wellness and lifestyle brands. In addition to creative development, research is conducted to determine trends in marketplace and with these insights ensure all creative communicates the visual and verbal voice for each brand. Since storytelling is key to creating effective relationships, collaboration with internal marketing groups and external marketplace touch points such as consumer groups and retailers to ensure consistency of story and brand guidelines. Rebranded Quality of Life with contemporary brand mark and identity and re-designed packaging that increased sales and leveraged new design to get into 20% more Whole Foods accounts Develop creative for Gaia Herbs rebrand in conjunction with Pure Branding that included trade show booth design, advertising campaign, direct mail campaign and style guide. Created unique, engaging interactive microsite for Bija Truffles to entice consumers to experience what it feels like to have an irrational relationship to chocolate.

Co-Founder & Social Enterprise Innovator at BIJA Organic Direct-Trade Chocolates

• Location: Bellingham, Washington Area
• Duration: 2014-10 to 2018-05
• Description: We wanted to do something that was different. So instead of buying from large cacao suppliers, we created direct trade partnerships with select women’s cooperatives in the Dominican Republic and Peru. These cooperatives partner with farmers who carefully nurture and harvest their organic cacao — producing the most complex, distinctively flavored bean-to-bar chocolate in the world.

Photographer // Creative Director at Paul Newman Pictures

• Location: Greater Seattle Area
• Duration: 2000-09 to 2016-11
• Description: Multimedia photojournalist, editorial photographer and visual storyteller who seeks to capture the human condition in times of social, environmental, and economic transformation. I am intrigued by the ability to witness and document situations where these transitions have taken place while also been keenly aligned to documenting the lives and rights of children globally.

Director of Transformation & Corporate Social Responsibility at Barlean's

• Location: Bellingham, Washington Area
• Duration: 2013-09 to 2014-12
• Description: Leading the company on platforms for corporate social responsibility and communication, as well as managing the brands voice and tone through social media, storytelling, film and print. Charged with understanding and articulating the mission of Barleans and provide a contextual platform to communicate that both internal and externally. A critical component of the position is to cultivate existing relationships with our partners while exploring new areas to expand and align our mission, finding ways to benefit all the partners involved. The overarching role as the nexus of the companies’ philanthropic transformation continually refines and adapts the message to the ever-changing media landscape to ensure that all touch points are clear, aligned, visually engaging and connective to the core purpose of the Barleans mission. –––––––––––– 522 Solidarity Video Campaign Spearheaded Barlean's participation with Washington State's Yes on 522 Labeling Initiative. Created what was referred to as "The Solidarity Video" that pulled manufacturers and food producers across the natural products industry to vocalize their support for GMO labeling. Given the immediate need for manufacture support and the gravity of the campaign, we coordinated and produced a final cut to distribute out to the media within 7 days. ––––––––––––