Ric***ada

Director of Communications Strategy, Americas @ the LEGO Agency

Education

SUNY Oneonta

SUNY Oneonta (2011 - 2015)

  • Degree: Bachelor of Science (BS)
  • Field of Study: Communication and Media Studies
  • Description: - Teaching Assistant for Peer Group Communication & Understanding Mass Communications - Created a Study Proposal to understand the relational dynamics of interfaith families and measuring their relational satisfaction using the Communication Accommodation Theory - Deans List Fall 2013

Skills:

Communications Planning, Marketing Communications Planning, Integrated Marketing Communications Planning, Integrated Marketing

Work Experience:

Director of Communications Strategy, Americas @ the LEGO Agency at the LEGO Group

  • Location: Boston, Massachusetts, United States
  • Duration: 2024-07 to Present
  • Description: - Lead Communications Strategy for Owned, Earned, Shared and Paid Media Channels in the Americas within the LEGO Group’s in-house creative communications group.

Global Director, Communications Strategy - Delta Air Lines & Diageo at PHD

  • Location: Baltimore, Maryland, United States
  • Duration: 2023-01 to 2024-07
  • Description:

Global Director, Communications Planning & Media Strategy - Delta Air Lines at PHD

  • Location: Baltimore, Maryland, United States
  • Duration: 2022-01 to 2023-01
  • Description:

Associate Director, Comms Strategy - Delta Air Lines, WAZE, & Carnival Cruise Lines at PHD

  • Location: New York City Metropolitan Area
  • Duration: 2021-06 to 2022-01
  • Description:

Manager, Media Research, Strategy & Planning at Horizon Media

  • Location: Greater New York City Area
  • Duration: 2019-07 to 2021-06
  • Description:
AI Resume Analysis

Candidate Intelligence Report

AI-powered analysis from the perspective of a US hiring director — evaluating career continuity, growth trajectory, and role fit.

Career Continuity & Risk Assessment

Employment GapLow

No evident employment gaps; career shows continuous progression from 2019 through present with successive roles.

Industry ConsistencyLow

Roles are within advertising, media strategy, and brand communications across agency and in-house teams for consumer brands; highly aligned with core marketing functions.

Tenure StabilityMedium

Early career includes relatively short stints (e.g., ~7 months) at some roles, but recent positions show longer tenures and increasing scope, suggesting growing stability typical of agency-to-global leadership tracks.

Education-Career MatchLow

Education at SUNY Oneonta supports a communications/marketing career; trajectory demonstrates strong alignment between background and senior leadership in communications strategy.

Career Growth Curve

Manager, Media Research, Strategy & Planning Entry
Horizon Media
2019-07 to 2021-06
Associate Director, Comms Strategy - Delta Air Lines, WAZE, & Carnival Cruise Lines ↑ Promoted
PHD
2021-06 to 2022-01
Global Director, Communications Planning & Media Strategy - Delta Air Lines ↑ Promoted
PHD
2022-01 to 2023-01
Global Director, Communications Strategy - Delta Air Lines & Diageo ↑ Promoted
PHD
2023-01 to 2024-07
Director of Communications Strategy, Americas ↑ Promoted
the LEGO Agency (LEGO Group)
2024-07 to Present
Assessment: Rich demonstrates a clear upward arc, moving from an analytics-focused manager to global and regional leadership roles in large consumer brands and agency settings. The progression culminates in a regional director position at LEGO, signaling readiness for senior VP or global head roles that encompass broad P&L and organizational leadership, stakeholder management, and cross-functional execution.

Best-Fit Roles (Top 5)

1

Vice President, Global Communications Strategy95% fit

Current trajectory shows global remit, multi-brand experience, and success leading cross-channel communications; a VP-global role aligns with both track record and leadership capabilities.

2

Senior Vice President, Brand Communications & Strategy90% fit

Depth in integrated marketing and storytelling, with proven ability to drive growth through strategic brand narratives and cross-functional leadership.

3

Head of Communications, Americas85% fit

Strong regional leadership in the Americas plus experience with large global brands; ideal for a multinational aiming to optimize NA communications and brand equity.

4

Global Director / Head of Corporate Communications78% fit

Extensive experience managing communications programs across major brands; well-suited to lead corporate narratives and internal/external communications at scale.

5

Director, Integrated Marketing Communications72% fit

Solid fit for organizations seeking end-to-end marketing and communications leadership; slightly narrower scope than global or executive roles but highly relevant.

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