Ste***mke

Director of Online Marketing DACH

Education

Freie Universität Berlin

Freie Universität Berlin (2011 - 2013)

  • Degree: Master of Science (M.Sc.)
  • Field of Study: Management & Marketing
  • Description:

Copenhagen Business School (2012 - 2012)

  • Degree: Unknown Degree
  • Field of Study: Unknown Field
  • Description:

Universität Passau (2007 - 2011)

  • Degree: Bachelor of Science
  • Field of Study: Business Administration and Economics
  • Description:

Skills:

Performance-Marketing, Strategische Rekrutierung, Teamentwicklung, Öffentliches Reden

Work Experience:

Director of Online Marketing DACH at HelloFresh

  • Location: Berlin, Deutschland
  • Duration: 2024-10 to Present
  • Description:

Head of Online Marketing DACH at HelloFresh

  • Location: Berlin, Deutschland
  • Duration: 2021-07 to 2024-09
  • Description: - Full Ownership of Budget & Marketing-Mix within the Online Marketing Channel in DACH - Strategic Channel Development & Exploration of New Business Opportunities - Team & Individual Talent Development - OKR Coach

Team Lead Online Marketing DACH at HelloFresh

  • Location: Berlin, Deutschland
  • Duration: 2019-09 to 2021-06
  • Description: - Owning key business channels Affiliate Marketing, Influencer Marketing, Email Marketing - New Business Development in Podcast Marketing & TikTok Ads - People Management & Cross-Departmental Collaboration

Head of Rewarded Ads Publishers at Applift

  • Location: Berlin, Deutschland
  • Duration: 2018-01 to 2019-03
  • Description: - Full leadership of core business unit (Global Rewarded Ads) - Business Development and Key Account Management for App Advertisers - Internal and external expert for Ad Format Rewarded Ads

Team Lead Sharepop EMEA (Re-Integration to Applift) at AppLift

  • Location: Berlin, Deutschland
  • Duration: 2017-04 to 2017-12
  • Description: - Leadership of Core Business Department - Recruitment & Talent Development - Member of Company's Leadership Committee
AI Resume Analysis

Candidate Intelligence Report

AI-powered analysis from the perspective of a US hiring director — evaluating career continuity, growth trajectory, and role fit.

Career Continuity & Risk Assessment

Employment Gap | Industry Consistency | Tenure Stability | Education-Career MatchLow

Minimal gaps exist (small gap between Mar 2019 and Sep 2019; otherwise continuous). Career stays within digital marketing/ad tech, showing strong industry consistency. Promotions within HelloFresh and leadership progression support tenure stability; later move from AppLift to HelloFresh is a cross-company transition rather than a destabilizing gap. Education field is unspecified; overall alignment with marketing leadership remains solid but Education-Career Match is Medium due to missing field details.

Employment Gap | Industry Consistency | Tenure Stability | Education-Career MatchLow

Industry continuity is high, focusing on online/digital marketing and media buying across roles. Tenure shows progressive advancement within large organizations, with a clear track record of leadership and scope expansion. Minor gap noted above is short and followed by another substantive role change, which is common in tech/marketing careers.

Employment Gap | Industry Consistency | Tenure Stability | Education-Career MatchLow

Tenure stability is favorable due to multi-year stints and promotions within HelloFresh (Team Lead -> Head -> Director). Early roles at AppLift are shorter but within the same industry trajectory, contributing to overall stability. No long uninterrupted gaps that would raise concerns.

Employment Gap | Industry Consistency | Tenure Stability | Education-Career MatchMedium

Education-Career Match is uncertain because the resume only lists the institution (Freie Universität Berlin) without field of study. While marketing leadership is a common path for business/marketing degrees, the lack of explicit academic alignment introduces a moderate risk until clarified.

Career Growth Curve

Team Lead Sharepop EMEA (Re-Integration to AppLift) Entry
AppLift
2017-04 to 2017-12
Head of Rewarded Ads Publishers ↑ Promoted
AppLift
2018-01 to 2019-03
Team Lead Online Marketing DACH Lateral
HelloFresh
2019-09 to 2021-06
Head of Online Marketing DACH ↑ Promoted
HelloFresh
2021-07 to 2024-09
Director of Online Marketing DACH ↑ Promoted
HelloFresh
2024-10 to Present
Assessment: Stephan Rumke demonstrates a clear upward trajectory with increasing scope, budget responsibility, and leadership depth within HelloFresh, complemented by earlier leadership in AdTech at AppLift. The path indicates readiness for senior executive marketing roles in the US market, with emphasis on growth, performance marketing, and cross-functional leadership.

Best-Fit Roles (Top 5)

1

VP of Growth Marketing95% fit

Strong track record in customer growth, budget ownership, multi-channel expertise, and senior leadership experience; aligns with executive-level growth and P&L responsibility in the US market.

2

Global Head of Performance Marketing92% fit

Deep performance marketing experience across channels (affiliate, influencer, paid, email) with leadership and international scope; suitable for global organizations seeking scale.

3

Senior Director / Director of Digital Marketing88% fit

End-to-end digital marketing leadership across Europe/US readiness, with proven team development and OKR coaching; strong fit for US-based enterprises expanding digital marketing footprint.

4

Head of Growth Marketing (US Market)82% fit

Growth-centric remit matching the candidate’s background across channels and growth initiatives; can accelerate user acquisition and retention in a US team.

5

Director of Acquisition / Paid Media78% fit

Paid media leadership with accountability for ROI and channel performance; leverages proven performance marketing background for US-focused paid strategies.

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