Ste***ase

Digital Marketing, Integrated Marketing, E-commerce, Digital Strategy

CEO & Co-Founder at goodr

• Location: Los Angeles
• Duration: 2015 to Present
• Description: One day while on a run, I happened to catch a glimpse of myself in a car mirror looking like the biggest toolbag you can imagine, and I passed out. After being revived by mouth-to-mouth resuscitation by my now partner at goodr, we vowed to never let that happen again. In the words of Tyler Durden “Its only after we’ve lost everything that we’re free to do anything.” I’ve seen rockbottom…never again. We started goodr to destroy the boundary between working out and having fun, between the utilitarian and the fashionable. Certain brands may inspire people who want to compete, but we want to inspire people who want to love life. We love running, love telling stories, and love looking good! We’re here to create fun, fashionable, and functional gear.

Co-Founder at Simplify & GO

• Location: Los Angeles
• Duration: 2014 to Present
• Description: I help brands create simple yet impactful campaigns. Here's some of the brands I've worked with: + PayPal + DO Lectures + Kiva + GTD (getting things done) + Easton Sports + GOOD Studios (GOOD Magazine) + ScaleLab POSITIONING: Helping brands to create their positioning. Doing competitive analysis, target market research, and value proposition design to identify what makes them unique. This serves as a north-star to follow for every initiative. STRATEGY: Creation and leadership of the development of multiple marketing campaigns to drive leads, increase online acquisition and retention, and build revenue and brand identity for short and long-term growth. INITIATIVE LEADER: Mentoring and guiding multiple teams from concept to implementation of integrated brand, direct response, digital, and content marketing campaigns aimed at increasing the quantity and quality of leads, strengthening the customer relationship, and building the brand. Blah blah blah…pretty much achieving organizational growth goals and increasing lifetime customer value is my thing. OTHER AREAS OF FOCUS: Multi-channel campaigns, branding, direct response, websites, landing pages, mobile, online advertising, Amazon, social media channels, communications, call center scripting, e-commerce, SEM, PPC, SEO, videos, call center scripting, script & speech writing, podcasts, landing pages, websites, emails, presentations, pitch decks, and mobile apps.

Producer / Director of Brand Experience (DO Lectures USA) at The Do Lectures

• Location:
• Duration: 2014 to 2016
• Description: My chief task was putting on a next-level Do Lectures Event and creating an amazing brand experience.. I oversaw all digital and content strategy, and produced the in-person events, and more. I led a team of 40 people with the prime directive to create a brand experience that attracted, inspired, and engaged our patrons. . The Do Lectures was cited as one of the top 10 idea festivals in the world, The DO Lectures US celebrates 15 remarkable speakers / 65 fascinating attendees, 20 inspiring volunteers and we all gather at this amazing genius of place called Campovida in Hopland, CA. Areas of Focus + Onsite Experience + Digital Strategy, Experience & Attraction + Online Media + Budget Management + Speaker Liaison + Planning Logistics + Presentation Development + Ticket Sales + Wine Taster

Director of Digital & Brand Marketing at Easton-Bell Sports

• Location: Greater Los Angeles Area
• Duration: 2010 to 2014
• Description: At Easton I was at the forefront of a new brand launch. I led and managed the Digital Brand and E-commerce Marketing Team. I was responsible for launching of over 30 product lines per year. I created multi-channel campaigns and directed the execution of each launch, liaising with our planning, fulfillment, customer service, product, and grassroots teams, plus our professional athletes. I was also in charge of creating, maintaining and reporting my department’s forecasting, budget, and profit and loss statements. My team and I focused on comprehensive branding and digital marketing efforts including multi-channel campaigns, branding, direct response, websites, landing pages, mobile, online advertising, Amazon, social media channels, communications, call center scripting, e-commerce, SEM, PPC, SEO, and most other three-letter acronyms. Areas of Focus: + Brand Strategy + Direct Response Strategy + Digital Marketing Strategy + Value Proposition Design + Positioning + Creative Process Leadership + Team Leadership + Forecasting + Budget Management + P&L Statment + Sales Strategy + Sales Team Support + Product Launch Planning and Execution + Go To Market Planning and Execution + Online Media (PPC, SEO, Affiliate) + Multi-Channel Campaign + Increase Lifetime Customer Value + Database Marketing + Landing Page Creation + Call Center Scripting + Online Acquisition + Amazon Management + Video Production + Social Media + Communication + Retail Support + Public Events Liaised With: + Company President + Corporation CEO + C Staff + Agencies + PR Partners + Global Sales Team

Marketing Manager & Principal at Mountain High Water

• Location: Denver, CO
• Duration: 2006 to 2010
• Description: On the ground floor of this start-up, I created and ran the marketing department for this company from branding, digital, research, creation, design, and implementation, to continued management of the marketing, positioning and sales plan of products and services. Focused on profit and loss and creating new avenues of generating continual revenue. Areas of Focus: + Brand Strategy + Value Proposition Design + Positioning + Sales Strategy + Sales Team Support + Digital Marketing Strategy + Go To Market Planning and Execution Liaised With: + C Staff of our Clients + Investors + Global Sales Team + Partnerships