Sup***aye
Education
Indian Institute of Management, Lucknow (2023 - 2024)
- Degree: Executive MBA
- Field of Study: Digital Transformation
- Description: Digital Transformation, Disruptive Technology
Balaji Institute of Telecom and Management, Sri Balaji Society, Pune (2003 - 2005)
- Degree: Master of Business Administration - MBA
- Field of Study: Marketing
- Description:
SYMBIOSIS INTERNATIONAL UNIVERSITY (2000 - 2003)
- Degree: B.Com
- Field of Study: Accounts, Costings, Marketing, English
- Description:
Skills:
Over-the-Top Content (OTT), Digital Advertising Sales, Leadership, Management
Work Experience:
South Head - Ad Sales - Sony LIV at Sony Pictures Networks India
- Location: Bengaluru, Karnataka, India
- Duration: 2024-06 to Present
- Description:
Account Director at Disney Star
- Location: Bengaluru, Karnataka, India
- Duration: 2023-07 to 2024-06
- Description:
Cluster Head South at Disney Star
- Location: Bengaluru, Karnataka, India
- Duration: 2022-05 to 2024-06
- Description:
Region Head West at Star India Pvt Ltd
- Location: Mumbai
- Duration: 2013-02 to 2024-06
- Description: Star Movies & Star World Headed the West region for advertisement sales of Star Movies and Star World Maintained highest market share in the industry Closed sponsors on Masterchef Australia, Oscars, Koffee with Karan and worked on providing innovative solutions to brands Star Utsav Executed a customised property called Nishaji Ke Nuskhe on Star Utsav for Asian Paints and Pidilite, helping the brands reach out to the rural market with their product offerings through an influencer Responsible for signing annual deals with HUL, L’Oréal, P&G, Pidilite, Asian Paints, Jyothy Labs, Parle Products, etc. on Star Utsav Executed stress-test campaign for brands Enterprise Accounts Executed complex CPRP grids and did post evals thus ensuring efficient deliveries Signed annual deals with J&J & Colgate for the entire network and got them on board to sign sponsorships on major movies on Star Gold like Pink, Disney Jungle Book.
Deputy Account Manager at Worldwide Media Ltd.
- Location: Mumbai Area, India
- Duration: 2010-04 to 2013-02
- Description: Handled Bangalore & Mumbai market for Femina, Filmfare, Lonely Planet Worked on launching BBC Good Food In India Organised photo shoots with celebs and covered them as advertorials for Kerastase, Maybelline, L’Oréal Professionals Brand integrations with Forevermark Diamonds and L’Oréal Hair & Makeup in the Cannes Photo spread covered in Femina & Filmfare Organised, coordinated and covered monthly recipe shoots for Borosil in BBC Good Food Created an entire photo spread and advertorial for Google Maps in Lonely Planet, Levi’s Jeans in Femina and Flying Machine in Filmfare & Lonely Planet Highest new client acquisition e.g. Kerastase, Fossil, Max (Lifestyle), Google, Levi’s, etc. Overachieved the individual targets for 2 consecutive years in each stint
Candidate Intelligence Report
AI-powered analysis from the perspective of a US hiring director — evaluating career continuity, growth trajectory, and role fit.
Career Continuity & Risk Assessment
No identifiable employment gaps; career shows continuous progression and multiple concurrent roles within a single organization, indicating ongoing activity and availability for senior opportunities.
All roles are within media sales, advertising, and OTT/digital ecosystems, demonstrating stable alignment with the target industry and market shifts.
Long tenure at Star India (2013–2024) with subsequent internal promotions and overlapping roles (2022–2024) followed by a move to Sony LIV in 2024 suggests strong stability with reasonable flexibility for strategic role changes; monitor for frequency of title changes if assessing for very long-term US relocation.
MBA from a premier institution (IIM Lucknow) aligns well with senior leadership and revenue-generation roles in media sales and partnerships.
Career Growth Curve
Best-Fit Roles (Top 5)
Head of Advertising Sales - North America (OTT/Digital)92% fit
Extensive OTT and digital ad sales leadership with a proven ability to close large sponsorships and manage multi-market campaigns; strong leadership track record and cross-channel expertise align with US market needs.
VP Global Ad Sales - OTT / Streaming Platform (US Headquarters)90% fit
Strategic, revenue-driving leadership with experience in complex CPRP grids, annual deals, and high-value brand partnerships; suitable for scaling a global OTT ads business in the US.
Director / VP Revenue - North America (OTT / Digital Media)82% fit
Strong track record of revenue growth, major client relationships, and cross-functional collaboration; US market entry would benefit from her regional leadership and client-relationship skills.
Senior Director - Brand Partnerships & Studio Advertising (US / Global)78% fit
Deep experience in brand integrations, content partnerships, and sponsorships; aligns with brands seeking strategic ad-solution partnerships on streaming platforms.
Regional Vice President - West / Pan-America Ad Sales (OTT)75% fit
Proven regional leadership in a large market; potential to replicate scalable sales models in the US region, though requires market-specific adaptation.
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