Tec***ong
Education
University of New Brunswick (2008 - 2010)
- Degree: Bachelor of Arts
- Field of Study: Business Administration
- Description:
Skills:
Google Sheets, Written Communication, Vendor Relations, Strategic Thinking
Work Experience:
SEO Specialist at Primerica
- Location: Atlanta Metropolitan Area
- Duration: 2020-11 to Present
- Description: Manages the SEO program at Primerica from a national and local SEO lens to strategically advance how we engage customers with branded content, products and services. Leads and develops SEO best practices internally and externally between agency vendors and internal teams to improve search visibility of Primerica online properties. Successes to date include: • Enhancing the brand's reputation in search engines for a variety of priority queries. • Integral in developing, launching and maintaining the Local SEO program for sales force leaders which has led to greater visibility and conversion opportunities at the local level.
Director Search Engine Optimization at Sagepath Inc
- Location: Greater Atlanta Area
- Duration: 2019-02 to 2020-10
- Description: Leads the SEO practice and collaborates with a cross-functional team on a portfolio of clients within the banking, financial, dining, retail & eCommerce industries. Helps to develop the agency’s approach to integrated digital marketing, pairing and balancing organic search execution with paid search and paid social strategies. Leads and develops SEO technical best practices with the Development, UX and Design Teams to create a holistic approach to website launches. Created a competitive scorecard model to assess SEO performance and analyze organic search opportunities within the context of each clients’ business goals and Key Performance Indicators to see how they measure to the competition. Accomplishments to date: • Strategy and tactical deliverables led to a 19% increase in organic traffic and 25% uptick in eCommerce revenue YoY for a client in the ceiling fan space. • Drove a 176% increase in organic traffic and a 516% increase in organic form submissions YoY for a client in the boating industry.
Senior SEO Analyst at 360i
- Location: Greater Atlanta Area
- Duration: 2017-03 to 2019-02
- Description: Key contributor and collaborator to cross-functional teams to help drive key global marketing programs for Fortune 500 companies within the banking, financial services, dining, and travel industries. . Core responsibilities include technical site audits, strategy development, report development and insights, training and mentoring junior staff. Accomplishments: • Strategy and tactical deliverables led to a 25% increase in organic traffic + incremental revenues (multimillion-dollar growth) YoY for a client in the casual dining space • Critical member of team that led to client retention and expansion of scope by +100% in the banking sector • Developed scalable reporting and project deliverable templates that became department-standard bearers
SEO Analyst at 360i
- Location: Greater Atlanta Area
- Duration: 2015-01 to 2017-03
- Description:
SEO Analyst at EverSpark Interactive
- Location: Greater Atlanta Area
- Duration: 2013-12 to 2015-01
- Description: Responsible for multiple clients' entire search strategy and execution. Balancing multiple tasks and deadlines while executing organic search strategies to deliver and surpass client expectations. Operating on both strategic and tactical level to drive efficient client campaign results. Day-to-day duties include: • Use of third party tools to conduct comprehensive site audits looking for any and all indexability, crawlability issues, studying server level errors, while analyzing duplicate content and over optimization problems • Build very detailed SEO Recommendations documents for clients • Answer high level SEO questions from clients via phone and email • Reverse Engineer Link Building Strategies • Competitive Analysis • Keyword Research • Creative Link Building Brainstorming • Measure and report on the effectiveness of SEO & PPC strategies in generating increased web traffic and organic revenue • Develop, share and implement SEO best practices across multiple properties • Stay up to date with industry trends and news • Utilize and report on SEO-related data by utilizing cutting-edge SEO tools
Candidate Intelligence Report
AI-powered analysis from the perspective of a US hiring director — evaluating career continuity, growth trajectory, and role fit.
Career Continuity & Risk Assessment
No gaps are evident; the candidate has continuous work history from 2013 through the present.
Experience spans multiple verticals (Automotive, Finance, Telecommunications, dining, travel, retail) which demonstrates versatility and transferable SEO leadership rather than reliance on a single industry.
Early career shows 1–2 year stints typical in agency settings, but recent roles show progressive responsibility with the current employer since 2020, indicating overall stability.
Education is listed as University of New Brunswick with no specified degree field; while experience is strong in SEO/digital marketing, the lack of a clearly aligned degree field introduces moderate uncertainty for some US employers.
Career Growth Curve
Best-Fit Roles (Top 5)
Head of SEO95% fit
Directly aligns with prior Director-level experience, proven track record of improving organic visibility, local/national SEO program leadership, and cross-functional collaboration with vendors and internal teams.
Senior Director of Digital Marketing (SEO-focused)90% fit
Leverages broad digital marketing leadership with a deep SEO specialty; fits enterprise or mid-market environments requiring cross-channel strategy and team mentorship.
Principal SEO Strategist / Lead SEO Consultant (Agency)88% fit
Strong agency background, client-facing leadership, and a history of delivering measurable organic performance across multiple industries; ideal for high-impact client leadership roles.
Vice President of Digital Marketing (SEO + Content)78% fit
Broad leadership role with ownership of growth initiatives, including SEO, content, and paid channels; aligns with career trajectory toward executive oversight.
Director of Performance Marketing (SEO/SEM)72% fit
Fits a role that combines SEO with paid search and performance metrics; leverages SEM experience and cross-channel optimization.
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