Tra***PCC

Teamwork, Interpersonal Communication, Leadership, Team Leadership

Group Facilitator at Forum

• Location:
• Duration: 2025-01 to Present
• Description: Forum is a marketplace for peer support groups that connects mission-driven facilitators with people seeking support for life’s biggest challenges. I’m facilitating groups for women directors and VPs in Media and Entertainment and invite you to sign up here.

Owner & Executive Leadership Coach at With Ease Leadership Coaching by Tracy Pruzan-Roy

• Location:
• Duration: 2021 to Present
• Description: • Provide executive coaching for senior leaders, from Director-level to C-Suite, to foster leadership growth, address developmental areas, and align with long-term organizational goals. • Partner with senior executives to identify learning needs and deliver targeted development programs. • Design and implement training programs, including 360º assessments, to enhance employee performance and engagement across a wide variety of industries. • Support leaders through personalized development plans and actionable feedback to drive performance improvements and leadership effectiveness. • Conduct strategic behavioral observations and translate them into actionable insights for leadership growth. • Key Skills: Leadership development, facilitation, program design, 360° assessments, emotional intelligence, strategic coaching.

Senior Vice President, Research and Strategy, USA and SYFY Networks at NBCUniversal Media, LLC

• Location: New York City
• Duration: 2019 to 2020
• Description: Functioned as senior leader and key decision maker for USA and SYFY brands, including marketing strategy, brand positioning and messaging, audience targeting, acquisitions, program scheduling and digital/social executions, script and pitch notes, and series pickup and renewal decisions. Supervised team of ten covering multiplatform and primary research, including overseeing staff and workflow. Translated data to inform program development, acquisitions, and scheduling. Defined direction for brand strategy, linear/digital/social marketing, on-air promotion, public relations, finance, and content strategy. • Managed $2M research budget covering ongoing contracts and primary research projects. • Led research for 100+ new scripted and unscripted series launches and renewals. • Executed larger consumer insight studies to guide, add value, and improve USA's and SYFY's brand strategies, including rebrand initiatives, audience segmentations, and deep dives into areas of tactical interest, such as content exploration. • Studied and reported industry changes/developments in audience metrics across all platforms. • Considered all facets of program's performance (linear, digital, STB, dMVDP, etc.). • Discussed strategy and initiative progress with senior business leaders and provided linear and digital recommendations for improvements and shifts based on insights and analytics. • Represented USA and SYFY in cross-network research council committees, such as cross-platform narratives. • Functioned as executive liaison for research council's social committee, including expanding access and standardizing reporting of social data. • Developed dashboards and reports to track metrics on adoption and effectiveness of initiatives. • Mentored and sponsored junior- and mid-level employees across cable entertainment networks.

Senior Vice President, Research and Strategy, USA Network at NBCUniversal Media, LLC

• Location: New York City
• Duration: 2018 to 2019
• Description: Oversaw team of five, including leading projects to enhance on-air promo effectiveness, driving changes on air to maximize USA program promotion, and steering custom primary studies on various potential new and returning programs. Worked with finance to create ratings models for potential acquisitions. Supported overhaul of processes in collaboration with research and brand/strategic marketing teams. • Acted as primary point of contact and decision maker for USA Network research and strategy for all clients, including development, brand/creative marketing, content strategy, press, and finance. • Co-led USA/SYFY Process Task Force, which led to streamlining processes within workplace to increase efficiency. • Established clear team agenda and strategy to prioritize workload versus operating in reactionary way. • Built new relationships with senior team.

Vice President, Program and Digital Research, USA Network at NBCUniversal Media, LLC

• Location: New York City
• Duration: 2016 to 2018
• Description: Managed linear and digital upfront estimates while performing program research duties. Partnered with on-air and off-air marketing teams to help determine audience targets. Maintained quality while meeting expectations for high-volume output. Drove new process design by working with primary and sales groups. • Delivered high-impact research solutions, including daily support for scheduling and in-depth analyses for finance, press, marketing, and development strategies. • Expanded and applied digital and marketing research skills to deliver digital estimates, improving partnerships with marketing agencies, and collaborating with internal team on series campaigns.