Tyr***Toh
Education
Singapore Management University (2018 - 2022)
- Degree: Double Degree in Business Management (Marketing Major) & Accountancy [BBM/BAcc]
- Field of Study: Unknown Field
- Description: Magna Cum Laude (High Distinction) Awards: - Lee Kong Chian Scholars' Programme - School of Accountancy Dean's List AY2019/2020 and AY2020/2021 - SMU Excellence in Student Life Bronze Award (Student Leadership), 2021 University Student Life Awards AY2020/2021 - SOA ACE Award 2021 - School of Accountancy Student Life Excellence Award 2021 Teaching Assistant: - AY2020/2021 Term 1: OPIM201 Operations Management — Prof Wee Kwan Eng Co-Curricular Activities: - President, 16th SMU Arts & Cultural Fraternity Management Committee - Council Member, 16th SMU Students' Association (SMUSA) Council - Programmes Co-Lead, Students Association Council Leadership Induction Programme - Panellist, SMU Leadership Summit 2021 and SMU Open House 2021 - Member, SMU Eurhythmix - Member, SMUSAIC - Member, Project Hue Hope 12
NUS High School of Mathematics & Science (2012 - 2017)
- Degree: Honours in Mathematics, Major in Literature, Chemistry & Physics (High Distinction)
- Field of Study: Unknown Field
- Description: Dance Club (Executive Committee 2014, Vice President 2015-6, President 2017) English Interest Group (Executive Committee Member 2015, President 2016-7) Journalism (Member) Orientation Committee 2016
National University of Singapore (2016 - 2017)
- Degree: Non-Graduating Programme
- Field of Study: Mathematics and Literature
- Description: Under the acceleration programme in NUS High School of Mathematics and Science, I pursued a handful of modules in literature and mathematics under the non-graduating programme. Having achieved exemplary results in the modules, I was awarded the DSO Star Award in 2016.
Skills:
Graphic Design, Marketing, Microsoft Excel, Writing
Work Experience:
Founder at 同感 (tong-gan)
- Location:
- Duration: 2019-08 to Present
- Description: Creating wearable stories as a promise that good things are coming
Brand Management Executive at TBWA\Group Singapore
- Location: Singapore
- Duration: 2023-01 to 2024-09
- Description: Managing Social projects on Singapore Airlines and National Museum of Singapore
Head of Brand & Marketing at dragonfly
- Location:
- Duration: 2021-08 to 2023-01
- Description:
RISE - Case Team Assistant at Boston Consulting Group (BCG)
- Location:
- Duration: 2022-09 to 2022-12
- Description: RISE 2.0 Socials: Content Development
Client Executive Intern at Design Bridge
- Location:
- Duration: 2022-08 to 2022-11
- Description:
Candidate Intelligence Report
AI-powered analysis from the perspective of a US hiring director — evaluating career continuity, growth trajectory, and role fit.
Career Continuity & Risk Assessment
The candidate has continuous activity since 2019, including founder work and concurrent roles, with no evident employment gaps.
Experience spans branding, marketing, design, and advertising, with a brief foray into consulting; all are within the brand/marketing ecosystem, indicating strong industry alignment.
There are multiple short-term engagements (internships) in 2022 and a few overlapping roles, though the ongoing founder position provides entrepreneurial continuity.
Education is listed as Singapore Management University, but degree details aren’t specified; career path is highly aligned with branding/marketing, but explicit degree relevance is unclear.
Career Growth Curve
Best-Fit Roles (Top 5)
Chief Brand Officer95% fit
Brings executive-level brand leadership across product, marketing, and communications; leverages founder experience and agency background to shape global brand strategy.
Brand Director92% fit
Strong alignment with prior Head of Brand & Marketing and TBWA experience; capable of overseeing multi-channel brand programs and cross-functional teams.
Senior Brand Manager88% fit
Hands-on leadership in brand campaigns, messaging, and design integration; fits mid-to-senior level roles requiring cross-functional collaboration.
Creative Director82% fit
Leverages design background and marketing insight to lead creative directions for campaigns and brand storytelling.
Brand Strategy Consultant78% fit
Utilizes consulting exposure (BCG) and brand expertise to deliver strategic insights for clients; high potential in advisory contexts.
Related Sourcing Channels
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