W

Wil***den

Data & analytics consultant

Education

KU Leuven

KU Leuven (2014 - 2015)

  • Degree: Master's degree
  • Field of Study: Marketing
  • Description:

Kuleuven (2009 - 2014)

  • Degree: Bachelor's degree
  • Field of Study: Handelswetenschappen
  • Description:

Skills:

Communicatie, Digitale kanalen, Data-driven marketing, Kritisch denken

Work Experience:

Data & analytics consultant at KVL

  • Location: Rotterdam, Zuid-Holland, Nederland
  • Duration: 2024-09 to Present
  • Description:

Data & Analytics Consultant (via KVL) at Aartsen Fruit & Vegetables

  • Location:
  • Duration: 2024-11 to 2025-02
  • Description:

Data & Analytics consultant (via KVL) at Chane

  • Location:
  • Duration: 2024-10 to 2024-12
  • Description:

Squad lead Business Insights at Air Miles- Loyalty Management Netherlands B.V.

  • Location: Hoofddorp, Noord-Holland, Nederland
  • Duration: 2022-05 to 2024-09
  • Description:

Senior Business Analyst: Paid Search Team at Coolblue

  • Location: Rotterdam, Zuid-Holland, Nederland
  • Duration: 2021-11 to 2022-04
  • Description:
AI Resume Analysis

Candidate Intelligence Report

AI-powered analysis from the perspective of a US hiring director — evaluating career continuity, growth trajectory, and role fit.

Career Continuity & Risk Assessment

Employment GapLow

No evident employment gaps; the candidate has continuous roles from 2021 through 2025 with concurrent consultancy engagements, indicating steady activity.

Industry ConsistencyLow

Experience spans ecommerce, loyalty programs, and consumer analytics, all leveraging data-driven marketing and insights; this demonstrates industry familiarity and transferability.

Tenure StabilityMedium

Several roles are short-to-mid in duration and include multiple contract assignments via KVL; while common in consulting, this may raise questions about long-term commitment for some US employers.

Education-Career MatchLow

Master's in Marketing from KU Leuven aligns well with the candidate's analytics, segmentation, and marketing strategy focus; strong alignment with data-driven marketing leadership.

Career Growth Curve

Senior Business Analyst: Paid Search Team ↑ Promoted
Coolblue
2021-11 to 2022-04
Squad lead Business Insights ↑ Promoted
Air Miles- Loyalty Management Netherlands B.V.
2022-05 to 2024-09
Data & Analytics consultant (via KVL) Lateral
KVL
2024-09 to Present
Data & Analytics consultant (via KVL) at Chane Lateral
Chane
2024-10 to 2024-12
Data & Analytics consultant (via KVL) at Aartsen Fruit & Vegetables Lateral
Aartsen Fruit & Vegetables
2024-11 to 2025-02
Assessment: The candidate demonstrates a clear upward trajectory from hands-on ecommerce analytics to leadership in loyalty insights, followed by diversified consultancy roles across multiple clients. This pattern suggests readiness for senior analytics leadership roles (e.g., Head of Analytics or Director of Marketing Analytics) in growth-oriented US or cross-border teams, with consideration of remote/hybrid arrangements and visa requirements.

Best-Fit Roles (Top 5)

1

Head of Analytics, Ecommerce & Growth97% fit

Proven track record leading performance analytics, customer insights, experimentation, and paid search in ecommerce; leadership experience from Air Miles complements growth-focused roles.

2

Director of Marketing Analytics92% fit

Strong data-driven marketing background with KPI forecasting, segmentation, A/B testing, and channel optimization; aligns with strategic analytics leadership in marketing.

3

Director/VP of Performance Marketing & Analytics89% fit

Combines performance marketing leadership with analytics strategy; suitable for scaling marketing ROI in growth-stage consumer businesses.

4

Analytics Lead, Customer Insights & Segmentation83% fit

Expertise in segmentation, loyalty insights, and conversion optimization; strong fit for driving product-market fit and lifetime value initiatives.

5

Growth Analytics Manager (E-commerce)78% fit

Hands-on analytics and experimentation across digital channels; complements marketing and product teams to drive conversion and revenue growth.

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