XIN***HEN

Strategic Project Management, Lead Generation, Activity Planning, Search Engine Optimization (SEO)

Marketing Manager for EMEA and North America at KEENON Robotics

• Location: Shanghai, China
• Duration: 2023-12 to Present
• Description: - Regional marketing: providing professional market strategy for the Americas, Western Europe, Southern & Eastern Europe, and the Middle East to support regional sales goals. - Advertising: Developed and executed regional advertising strategies through precise audience targeting and ad material optimization. - Overseas exhibitions: Oversaw project management for key overseas exhibitions, working closely with the sales team to ensure smooth event execution and achieve targets for lead collection and conversion. - Content production: Produced overseas marketing materials, including general marketing materials (e.g., flyers, brochures, localized product promotional videos) and project-based materials (e.g., advertising, exhibitions, social media, EDM) - Social media operation: primarily operating the official LinkedIn, Facebook, Twitter, Instagram, and YouTube accounts, as well as the EMEA, Europe and North American accounts

Marketing Project Manager at Human Horizons

• Location: Shanghai, China
• Duration: 2022-02 to 2023-11
• Description: - Managed social media platforms: including WeChat, Weibo, Douyin, Bilibili, RED, Instagram, and Youtube. Developed content marketing strategies based on product and brand marketing plans, created original content like copy, videos, posters, etc. Conducted regular data analysis and continuously optimized content and operational strategies. Achieved a 35,000-follower increase within a year on the official account, with the highest single-article reading reaching 88,000. - Project Management: Engaged in social communication for the launches of HiPhi Y and HiPhi Z, openings of hubs in Munich and Oslo, user events social campaigns, New Year campaign , as well as 30-second product videos. Conducted cross-departmental integration and resource coordination, actively collaborating across various departments including vehicle models, creative, engineering, charging, after-sales, and user operations.

Marketing Manager at App-Ark Education 凭远教育

• Location: Shanghai, China
• Duration: 2018-10 to 2022-02
• Description: - Planned annual marketing activities, aiding the sales department in improving customer conversions. Orchestrated numerous events, breaking the company's historical record for monthly market acquisitions. - Managed social media operations on WeChat official accounts, Zhihu, and Toutiao, achieving a threefold increase in followers within a year. - Conducted advertising placements, managed the official website, and oversaw Dianping (a Chinese social commerce platform) for customer acquisition. - Conducted quarterly competitive analysis for educational products to assist in product optimization.

Social Media Specialist at 阅文集团

• Location: Shanghai, China
• Duration: 2017-03 to 2018-10
• Description: - Run the official Weibo and Zhihu account of QQ Reading by generating, editing, and sharing high-quality content for the social accounts which enlighten audiences and promote APP downloads. - Work with the team to execute social media strategies with different project on appropriate social platform, such as Wechat, Zhihu, Douban, and live broadcast etc. - Continuously improve social media strategies by capturing and analyzing the appropriate social data/metrics, insights, and best practices, and then acting on the information collected. *Results: The subscriber doubled and the annual KPI was completed in only half a year.

Disney Sales Intern at The Walt Disney Company-CHINA

• Location: Shanghai City, China
• Duration: 2015-10 to 2016-03
• Description: - Assisting to fulfill monthly and weekly sales report and to reimburse travel expenses - Communicating with vendors and colleagues in sourcing department, following up PO, GR, IR on SAP system, and supporting other administrative works as signed by managers