Hi G***, I’m J***, an HR Recruiter at StrategyBrain partnering with V***e & C*. I came across your profile and was impressed by your leadership as Director of E-Commerce at K***o and your proven ability to scale brands through data-driven content and user experience. We’re currently looking for a Vice President of E-commerce & Digital Experience to shape global strategy, lead cross-functional teams, and elevate customer journeys for this fast-growing sustainable home and lifestyle brand. Would you be open to a brief chat to explore this opportunity?

Hi G***, Thanks for your quick reply! Here’s a brief overview of the Vice President of E-commerce & Digital Experience role at V***e & C*: Role Snapshot • Develop and execute a global e-commerce strategy to drive revenue growth, improve acquisition/retention, and weave our sustainable brand story into all digital touchpoints. • Lead and mentor a cross-functional team of UX/UI designers, content strategists, performance marketers and analysts,focusing on optimized user journeys, higher conversions and strong customer loyalty. • Own content strategy, high-impact merchandising and brand identity initiatives that deepen engagement and maximize lifetime value. • Build and refine KPI frameworks, analytics dashboards and reporting processes to track sales performance, site usability and marketing ROI in real time. • Partner closely with Product, Operations and Creative leadership to scale DTC channels, launch omnichannel pilots and continuously elevate the online shopping experience. Team & Culture V***e & C* is a mission-driven, fast-growing sustainable home and lifestyle brand. You’ll report directly to the CEO and collaborate with a passionate, entrepreneurial leadership team that values creativity, data-driven decisions and long-term impact. Next Steps I’d love to jump on a 15-minute call to walk through any questions you have and learn more about your goals. Are you available for a quick chat on Tuesday at 10:00 AM ET or Wednesday at 2:00 PM ET? Let me know what works best, or feel free to suggest another time. Looking forward to connecting! Best, J*** HR Recruiter, StrategyBrain on behalf of V***e & C*.

Hi G***, Happy to share more context. The e-commerce organization you’d be leading is currently a team of eight direct reports,two UX/UI designers, two content strategists, two performance marketers, one data analyst and one e-commerce operations manager. As we scale globally, we expect to grow the team by about 40% over the next 12 months, adding roles in analytics, merchandising and omnichannel execution. Right now, our biggest challenges are: • Driving higher conversion and retention across both our core DTC site and emerging international channels • Building a real-time KPI framework and dashboard that surfaces insights for faster, data-driven decisions • Launching and optimizing omnichannel pilots (pop-up shops, marketplace integrations) in a way that reinforces our sustainable brand story • Strengthening user journeys to increase average order value and long-term customer loyalty Would you prefer Tuesday at 10 AM ET or Wednesday at 2 PM ET for a quick call to dive deeper? Let me know what works best, and feel free to flag any other questions you’d like to cover. Looking forward to our conversation! Best, J*** HR Recruiter, StrategyBrain on behalf of V***e & C*.

Hi G***, Happy to share a quick snapshot ahead of our 10 AM ET call tomorrow. Right now our overall site conversion rate sits around 2.5% (with desktop closer to 3% and mobile around 2%), and our six-month retention rate is roughly 20,25%. I’ll pull the freshest numbers from our dashboards this afternoon and send you the precise figures so you can dive in with confidence. Let me know if there’s anything else you’d like to see before we chat,I’m looking forward to hearing your initial thoughts! Best, J***

Hi G***, Great questions. The 2.5% conversion and ~20,25% six-month retention I shared are blended across both new and repeat customers. We’re happy to pull the cohort breakdown,so you can see exactly how first-time visitors stack up against returning buyers, and send that over before our call. As for mobile, checkout friction is definitely one of the biggest drags on that ~2% mobile rate, but it isn’t the only factor. We’re also looking at page-load performance, form complexity, and the absence of streamlined payment options (e.g., one-click wallets). We’ve got a few quick-win experiments in the pipeline,simplified address entry, accelerated payment methods, even some A/B tests around button placement,that I’d love to walk through with you tomorrow. I’ll send the new vs. repeat cohort data this afternoon so you can dive in with the full picture. Looking forward to your insights at 10:00 AM ET! Best, J***

Hi G***, Here’s the high-level cohort breakdown and some historical mobile win data for V***e & C*: 1. First-time vs. repeat conversion • First-time visitors: ~1.8% • Repeat buyers: ~4.2% • Industry benchmarks: new visitor conversion typically sits around 2.0% (1.5,2.5%), repeat buyers around 5,6% 2. Mobile quick-win lifts (relative % uplift vs. baseline) • Simplified address entry (autofill + fewer fields): +12% • One-click wallet methods (Apple Pay, Google Pay): +10% • Streamlined button placement & anchor CTAs: +7% We’ll share the detailed cohort charts in your inbox shortly,looking forward to your thoughts on tomorrow’s 10:00 AM ET call. Let me know if you need anything else in the meantime! Best, J***