Hi A***h, I’m J***e, an HR Recruiter at StrategyBrain. I came across your profile and was really impressed by your journey co-founding S***t and S***h V***s, as well as your Executive Programme in Growth Strategies at IIM Calcutta. We’re currently seeking a Head of Brand Growth and Strategy for S***p L***s, a fast-growing D2C fashion & lifestyle startup. Would you be open to a brief chat to explore this opportunity?

Hi A***h, great to hear you’re interested! I’m available for a quick 30-minute call on Wednesday at 3:00 PM IST or Thursday at 11:00 AM IST,let me know which works best for you, or feel free to suggest another slot. Here’s a brief overview of the Head of Brand Growth & Strategy role at S***p L***s: • Company & Mission: We’re a founder-led D2C fashion & lifestyle brand on a mission to make everyday living more vibrant and fun through innovative bedroom and personal lifestyle products. • Key Responsibilities: , Develop and execute integrated marketing and growth strategies to scale revenue across e-commerce and retail channels , Lead end-to-end brand building: product positioning, digital campaigns, influencer partnerships, PR , Manage cross-functional teams (design, ops, marketing) to ensure seamless execution of brand vision and performance targets , Use market trends, customer insights, and sales data to optimize channels and uncover new growth opportunities , Mentor emerging leaders and foster a culture of innovation and customer obsession • Why It’s a Great Fit for You: , Leverage your co-founder experience at S***t and S***h V***s to own a high-impact brand strategy , Direct collaboration with founders and full ownership over growth initiatives , Significant room for career progression in a rapidly scaling startup • Support & Perks: We offer a competitive salary, performance-based bonuses, equity participation, and all the data and creative resources you need to hit ambitious targets. Does that sound clear? Looking forward to our conversation,just let me know which time works or if you’d like any additional details beforehand.

Great,Thursday at 11:00 AM IST it is. Regarding compensation, for this Head of Brand Growth & Strategy role we’re targeting a base in the range of INR 35,45 LPA, with on-target bonuses and equity participation on top. As for remote work, we operate a hybrid model and are happy to accommodate up to two remote days per week (especially after an initial onboarding period). I’ll send you the calendar invite and video-call details shortly. Looking forward to our conversation!

Hi A***h, Great questions,here’s a bit more detail: 1. Equity vesting - Standard four-year schedule with a 12-month cliff - After year one, vesting continues monthly (or quarterly) through year four - This aligns you with our long-term growth and gives you meaningful ownership as we scale 2. Bonus structure - On-target bonus is set at 15,20% of base salary (exact percent aligned at offer stage) - Payouts occur quarterly based on agreed KPIs (e.g., revenue growth, campaign ROI, team milestones) - Over-achievement accelerators kick in if you exceed those targets 3. Home-office support - A one-time workstation stipend (up to INR 15 K) to cover desk/chair/monitor essentials - Monthly internet reimbursement 4. Health benefits - Comprehensive group health insurance covering you and your immediate family - Annual health check-ups and access to telemedicine services We’ll walk through all of this in more detail on Thursday, but let me know if you need any clarification beforehand. Looking forward to our chat at 11 AM IST! Best, J***e HR Recruiter, StrategyBrain

Hi A***h, Great question,our equity follows a four-year vesting schedule with a 12-month cliff, and then vests monthly over the remaining 36 months. Looking forward to diving deeper on Thursday at 11:00 AM IST. Let me know if anything else comes up before then! Best, J***e HR Recruiter, StrategyBrain