Hi K***m, I hope you’re doing well. I came across your profile and was really impressed by your long-standing leadership at A***p and your deep expertise in market planning, SWOT analysis and brand development. I’m J***e, an HR Recruiter at StrategyBrain, and we’re partnering with L***s to hire a Chief Marketing Officer. This role will own end-to-end brand and marketing strategy, guide creative teams, and build a data-driven, high-performing organization. Based on your background, I’d love to see if this could be a strong fit for your next career move. Would you be open to a brief call to discuss? Best regards, J***e

Hi K***m, Great to hear you’re interested! Here’s a quick overview of the Chief Marketing Officer role at L***s and how it ties to your expertise: Company Snapshot • Mid‐sized (200 employees) SaaS & tech marketing firm focused on B2B/B2C platforms • Collaborative culture that prizes creativity, data‐driven innovation and long-term client partnerships Role Highlights 1. Develop and execute end-to-end marketing and brand strategies (digital, print, experiential),your 30 years of hands-on brand management will be invaluable. 2. Lead SWOT analyses and market-planning initiatives to uncover growth opportunities,perfect fit given your strategic planning background. 3. Direct creative teams and oversee multi-channel campaigns to ensure cohesive messaging. 4. Manage key client and stakeholder relationships, driving strategic account management. 5. Build, mentor and inspire a high-performing marketing organization, fostering a culture of data-driven decision-making. Why This Matters • You’ll sit on the executive team and shape the company’s growth trajectory. • Significant opportunity to scale a lean marketing org, introduce new processes and tools, and leave your mark on a fast-growing business. • Competitive compensation package with bonus potential and equity upside, plus full support from analytics, operations, and sales teams. Are you available for a quick call on Thursday at 2:00 PM CST or Friday at 9:00 AM CST? Let me know which works best, and if you have any questions about the role before we speak. Looking forward to our conversation! Best, J***e (HR Recruiter, StrategyBrain)

Hi K***m, Thanks for confirming Friday at 9:00 AM CST,I’ll send over a calendar invite in just a moment. As for compensation, L***s is targeting a base salary in the $200K,$250K range for this CMO role, plus an annual bonus opportunity (typically up to 25,30% of base) and meaningful long-term equity participation. This package is designed to reflect both the strategic impact and leadership responsibility you’d bring. Regarding flexibility, L***s operates a hybrid model: most senior leaders spend roughly two days per week on-site at the Bulverde office and work remotely the rest of the time. Of course, there’s room to fine-tune that balance based on your preferences and key in-person meetings. Let me know if you’d like any additional details ahead of our chat. Looking forward to speaking Friday! Best, J***e HR Recruiter, StrategyBrain

Hi K***m, Glad to dive into the equity details and team setup ahead of Friday. Here’s what I can share: 1. Equity & Vesting - Target ownership: roughly 0.5%,1% of the company, calibrated based on experience and final package. - Vesting schedule: a standard four-year plan with a one-year cliff, then monthly vesting thereafter. - Refresh opportunities: L***s typically offers annual refresh grants tied to performance and milestones. 2. Current Marketing Team Right now you’d be leading a lean, high-caliber group of about 6,8 marketers spanning: • Demand Gen Manager • Digital Marketing Lead • Content & Communications Strategist • Creative/Design Specialist • Marketing Operations & Analytics • (Plus a part-time Events/Experiential Coordinator) Under your direction, you’ll have full ownership of team structure, budgeting and future hires,scaling headcount as you roll out new strategies. Let me know if there’s anything else you’d like to cover before our 9:00 AM CST call. Looking forward to chatting! Best, J***e HR Recruiter, StrategyBrain

Hi K***m, Great questions: 1. Refresh Grants Measurement • Tied to both company-wide and individual performance goals. For example, hitting annual revenue targets, new client acquisition milestones, brand awareness KPIs, or successful campaign ROI thresholds. • Specific metrics and targets are agreed upon each year in your performance plan,this ensures refresh awards are clearly linked to the outcomes you drive. 2. Initial Marketing Budget • L***s currently allocates roughly $2 million for its annual marketing programs, covering digital advertising, events, content, partnerships and analytics. • As CMO, you’ll have full discretion to reallocate or expand that budget based on your strategic priorities and growth goals. Looking forward to diving deeper on Friday at 9:00 AM CST. Speak soon! Best, J***e HR Recruiter, StrategyBrain

Hi K***m, Great question on the budget split. Historically, that $2 million breaks down roughly like this: • Digital Marketing (~50% / $1M) , Paid search, social, display, programmatic, content syndication • Events & Experiential (~30% / $600K) , Industry trade shows, customer webinars, regional meet-ups • Partnerships & Co-marketing (~20% / $400K) , Strategic alliances, sponsorships, joint campaigns As CMO, you’d have full discretion to tweak these allocations to match your strategic priorities. Happy to dive deeper into each category on our call. Looking forward to chatting Friday at 9 AM CST! Best, J***e HR Recruiter, StrategyBrain