Hi M***n, I hope you’re doing well. I’ve been really impressed by how you drove PLG transformation at O***n the G***a and built out metrics-driven processes with Mixpanel, Heap and Looker. I’m J***e, an HR recruiter at StrategyBrain, partnering with W***h L***s,a Series A health & wellness SaaS startup. We’re looking for a Director of Product Management to own the end-to-end PLG enterprise roadmap, lead a growing product team, and partner closely with engineering, design and customer success. Would you be open to a brief chat to see if this aligns with your career goals?

Hi M***n, Thanks for the quick reply,and I’m excited to hear this aligns with your PLG experience and passion for health & wellness. A bit more on W***h L***s and the Director of Product Management role: • Company & Impact , Series A, venture-backed digital wellness platform for enterprises (50-strong, remote-first). , You’d join as one of the earliest product leaders, driving a PLG strategy that helps Fortune 500s and public-sector clients improve employee well-being at scale. • Key Responsibilities 1. Define and own the end-to-end product roadmap, translating market insights into high-impact features. 2. Lead cross-functional squads (Engineering, Design, Marketing, CS) to accelerate adoption and deliver outstanding user experiences. 3. Build a metrics framework (Mixpanel, Heap, Looker) to track behavior, optimize retention, and inform prioritization. 4. Scale and mentor a product team,standardizing processes, playbooks in Notion/Asana, and fostering a culture of continuous learning. 5. Drive customer discovery sessions and validate hypotheses to ensure product,market fit and iterative improvement. • Growth & Resources , High visibility: you’ll partner directly with the CEO and executive team. , Best-in-class data stack and a collaborative environment that values speed and experimentation. , Competitive salary + equity package, plus professional development support. I’d love to walk you through the opportunity in more detail. I’m available this week: • Wednesday, 10:00,11:30 AM PST • Thursday, 1:00,4:00 PM PST • Friday, 9:00,11:00 AM PST Let me know which slot works for you,or feel free to share your availability. And of course, if you have any questions about the role or W***h L***s, I’m happy to answer them ahead of our call. Looking forward to chatting, J***e

Hi M***n, Happy to share more detail on comp. For this Director of Product Management, PLG role at W***h L***s, we’re targeting a base salary in the $180K,$200K range, plus a target bonus of 10,15% of base. On the equity side, you’d receive roughly 0.5,1.0% of the company (standard 4-year vesting). We also offer a generous benefits package and dedicated professional development support. As for our call, Thursday between 1:00,4:00 PM PST works great,would 1:30 PM PST suit you? If so, I’ll send over a calendar invite. Let me know if you’d like any other details ahead of time. Looking forward to our conversation! Best, J***e HR Recruiter, StrategyBrain (partnering with W***h L***s)

Hi M***n, Great question,here’s a bit more color on both: Bonus Tiers • Threshold (meeting core OKRs): 10% of base • Target (fully hitting goals): 12.5% of base • Stretch (exceeding expectations): up to 15% of base • Payout is annual and tied to a mix of individual and company performance metrics Professional Development • Annual learning stipend for conferences, certifications, books, etc. • Access to online learning platforms and regular internal workshops/lunch-and-learns • 1:1 mentorship and coaching sessions with our exec team to help you grow as a leader I’ll send over a calendar invite for Thursday at 1:30 PM PST now. Looking forward to diving deeper into W***h L***s and how you can make an impact! Best, J***e HR Recruiter, StrategyBrain (partnering with W***h L***s)

Hi M***n, Great question. Right now, W***h L***s’s product org is a tight team of four: two Product Managers, one Product Operations lead, and one dedicated UX Designer. As our incoming Director, you’d take direct ownership of the two PMs and the Ops lead, while partnering closely with design, engineering, marketing and CS across our PLG squads. Happy to walk you through the full org chart and reporting lines on Thursday’s call. Looking forward to it! Best, J***e