Bha***han
Education
Skills:
Digital Marketing, Business-to-Business (B2B), Leadership Management, Go-to-Market Strategy
Work Experience:
Marketing Team Lead at Pacific Group of Companies
- Location: Ahmedabad, Gujarat, India
- Duration: 2023-04 to 2024-09
- Description: 1) Develop and execute a Go-to-Market (GTM) strategy for new products and services, ensuring effective market penetration and sales alignment. 2) Utilize demand generation tools such as Zoho, Pardot, and Amplemarket to optimize lead nurturing, email marketing, and automation workflows. 3) Lead and manage the marketing team, ensuring optimal performance and achieving targets. 4) Oversee digital marketing campaigns (SEO, PPC, social media, email) to drive brand awareness and lead generation. 5) Track and report on marketing performance metrics and ROI to ensure effective use of resources. 6) Collaborate with sales teams to align marketing initiatives with revenue goals. 7) Analyze market trends and competitor activities to inform strategy and stay competitive. 8) Optimize customer acquisition and retention strategies, improving conversion rates and long-term engagement. 9) Plan and execute product launches and promotional events, ensuring market visibility and impact. 10) Stay updated on the latest marketing tools and technologies, fostering innovation within the marketing team.
Sr Marketing Executive at Pacific Group of Companies
- Location: Ahmedabad, Gujarat, India
- Duration: 2021-05 to 2023-04
- Description: Responsible for end-to-end planning and execution of the services marketing operations. The team comprises of diverse skillsets helping to achieve the lead gen and revenue targets. Identify target audience and grow data, Ensure email follows industry policies and best practices, webinar and email campaigns. Using Salesforce Tool Pardot (Email Shooting & ABM) Managing and leading a team of 6 marketing professionals.
Team Lead at infoAnalytica, Inc.
- Location: Ahmedabad Area, India
- Duration: 2017-02 to 2019-10
- Description:
Sr Research Associate at infoAnalytica, Inc.
- Location: Ahmedabad Area, India
- Duration: 2015-07 to 2017-02
- Description:
Research Associate at infoAnalytica, Inc.
- Location: Ahmedabad Area, India
- Duration: 2014-07 to 2015-06
- Description:
Candidate Intelligence Report
AI-powered analysis from the perspective of a US hiring director — evaluating career continuity, growth trajectory, and role fit.
Career Continuity & Risk Assessment
Notable gap from 2019-10 to 2021-05 (~17 months) with no explanation, raising moderate continuity concerns for US employers. Overall industry remains B2B marketing/solutions, tenure shows progression with some shorter early stints, and education data is missing to assess alignment.
Industry consistency is medium: early roles are in analytics/research, later roles are in marketing for B2B services; while connected, domain shifts may require mapping to new industry specifics in a US context.
Tenure stability shows a mix of 1–2 year stints with a mid-career gap; this pattern is common in mid-career transitions but warrants closer review of impact on role continuity and leadership scope.
Education-career match cannot be fully assessed due to missing education details; this could hinder candidate fit assessment in US recruitment and should be clarified.
Career Growth Curve
Best-Fit Roles (Top 5)
Senior Marketing Manager, GTM & Demand Generation (B2B)95% fit
Proven GTM strategy development, robust demand generation using tools like Zoho, Pardot, and Amplemarket, and experience leading teams align well with the responsibilities of a senior marketing role in B2B environments.
Director of Marketing – Global B2B Growth & GTM90% fit
Experience coordinating marketing across regions (USA, UK, APAC, EMEA) and aligning with sales to drive revenue targets supports a Director-level mandate for global growth and GTM strategy.
Head of Growth Marketing – B2B SMB/Professional Services86% fit
Data-driven, ROI-focused marketing leadership with emphasis on revenue acceleration and cross-functional collaboration fits a growth-focused executive role in professional services.
Marketing Manager – B2B Solutions (Outsourced Accounting/Tax)78% fit
Vertical specialization in outsourced accounting/CPA/tax services aligns with the candidate’s domain expertise; suitable for mid-sized firms looking to build market presence.
VP of Marketing – SMB Global Growth70% fit
Demonstrated leadership and GTM strategy across regions suggest potential for a VP-level role, though may require broader P&L and executive governance exposure.
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