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CEO MicroBenefits (Shanghai) · Permanent 2014 to Present · 10 yrs 10 mos

Education

The University of Chicago Booth School of Business

The University of Chicago Booth School of Business MBA, Strategy and Finance 2011 - 2013 Brigham Young University BA Asian and Near Eastern Languages, Mandarin Chinese and International Marketing 1991 - 1998 Activities and societies: Brigham Young University – Israel, Study Abroad in Jerusalem (1992) | Member of the BYU soccer team - goalkeeper

Skills:

Business Strategy Endorsed byJorge Ferreiraand 3 others who are highly skilled at this Endorsed by 3 colleagues at Morinda, Inc. 64 endorsements Strategic Planning Endorsed by 1 person in the last 6 months 36 endorsements

Work Experience:

CEO MicroBenefits (Shanghai) · Permanent 2014 to Present · 10 yrs 10 mos Shanghai City, China MicroBenefits CompanyIQ Overview Principal Consultant (Shanghai) Mercer 2009 to 2014 · 5 yrs Shanghai City, China General Manager, Tahitian Noni International (Shanghai) Morinda, Inc. 1999 to 2009 · 10 yrs Shanghai City, China Market Analyst (Yantai) China Unicom - Joint Venture with Bell Canada International 1997 to 1998 · 1 yr Yantai, Shandong, China

AI Resume Analysis

Candidate Intelligence Report

AI-powered analysis from the perspective of a US hiring director — evaluating career continuity, growth trajectory, and role fit.

Career Continuity & Risk Assessment

Employment Gap | Industry Consistency | Tenure Stability | Education-Career MatchLow

There is a minor one-year gap between 1998 and 1999, but otherwise continuous employment from 1997 to present.

Career Growth Curve

Market Analyst Entry
China Unicom - Joint Venture with Bell Canada International
1997-1998
General Manager, Tahitian Noni International (Shanghai) ↑ Promoted
Morinda, Inc.
1999-2009
Principal Consultant (Shanghai) Lateral
Mercer
2009-2014
CEO ↑ Promoted
MicroBenefits (Shanghai)
2014-Present
Assessment: The candidate demonstrates a steady upward trajectory, expanding leadership scope from market analysis and general management to senior consulting and ultimately a CEO role. The path suggests readiness for senior global leadership roles, including CEO, COO, or CSO in cross-border organizations.

Best-Fit Roles (Top 5)

1

Global Chief Executive Officer (CEO)95% fit

Current CEO with 10+ years of leadership in a China-based company, strong strategic, P&L, and cross-border experience; MBA from Booth enhances credibility for global boards.

2

Chief Operating Officer (COO) - Asia/Global92% fit

Proven operational leadership in Morinda and MicroBenefits, capable of scaling operations across markets; cross-functional oversight fits COO profile.

3

Chief Strategy Officer (CSO) / VP of Strategy90% fit

Robust background in strategic planning and business strategy; consulting experience with Mercer supports corporate-level strategic development.

4

General Manager, Greater China / Asia-Pacific85% fit

Strong track record managing Shanghai operations and cross-border business; would leverage China market expertise for regional leadership.

5

Senior Vice President, Corporate Strategy / Growth80% fit

Mercer consulting background plus executive leadership aligns with a senior strategy and growth mandate in a global firm.

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