Jor***ara
Education
The University of Alabama (2012 - 2016)
- Degree: Bachelor’s Degree
- Field of Study: Advertising and Public Relations
- Description: I graduated from the University of Alabama in the Spring of 2016 with a Bachelor's Degree in Advertising and Public relations, as well as a minor in Marketing. In Advertising my focus is mainly in the creative field, such as copy writing; however, having had minored in business I gained an immense understanding of that end of the industry as well.
Skills:
AI Prompting, ChatGPT, Lead Generation, Content Strategy
Work Experience:
Employee Engagement and Communications Specialist at InteLogix
- Location: Dallas, Texas, United States
- Duration: 2024-01 to Present
- Description:
Sales Development Representative at InteLogix
- Location:
- Duration: 2024-07 to 2025-02
- Description:
Account Executive at Effectv
- Location: United States
- Duration: 2020-07 to 2025-02
- Description: Effectv is the advertising division of Comcast operating across local, regional and national markets to generate results through digital ad platforms. • Managed 20 clients with an annual budget of $1,000,000. • Created geography-based TV/OTT marketing solutions that reached clients' audiences in a targeted and compelling fashion with the highest reach, frequency, and high Nielsen index rating for 20 clients. • Focused on viewer engagement, ad completion, and growth for streaming video advertising for SMB and Mid-Market. • Carried out industry-specific trend research and led quarterly business reviews with clients, addressing current account performance, suggesting optimizations, educating on new products, and developing future growth strategies. • Conducted internal audits and performed analyses on key clients' industries (hospitality, consumer retail, financial services, and health-wellness) for direct clients and independent agencies. • Generated $400,000+ of new business in the first year.
Associate Account Executive at Effectv
- Location: New Castle, Delaware
- Duration: 2019-06 to 2020-07
- Description:
Leasing Coordinator at Invitation Homes
- Location: Dallas, Texas
- Duration: 2018-07 to 2019-06
- Description: Invitation Homes is the nation’s premier single family home leasing and management company helping people find homes across the US. • Managed a leasing portfolio of 50+ homes with the responsibility of leasing all available inventory. • Designed and managed marketing materials and solutions for inventory. • Solicited for new business via telephone, in-person networking and online lead generation channels.
Candidate Intelligence Report
AI-powered analysis from the perspective of a US hiring director — evaluating career continuity, growth trajectory, and role fit.
Career Continuity & Risk Assessment
There are no evident employment gaps; the candidate has continuous roles from 2018 to present. The industries shift from real estate leasing to advertising/media and engagement marketing is within related marketing domains, indicating moderate industry consistency. Tenure shows a strong period at Effectv (2019–2025) with earlier shorter stints, suggesting overall moderate stability. Education details are limited (degree not specified), which introduces some ambiguity in Education-Career Match despite clear marketing/advertising relevance.
Career Growth Curve
Best-Fit Roles (Top 5)
Senior Account Manager / Director of Client Services (Advertising & Media)95% fit
Strong track record managing large client portfolios, multi-million dollar budgets, and implementing data-driven media strategies; proven ability to lead client relationships, revenue growth, and quarterly business reviews.
Growth Marketing Manager / Demand Generation Lead92% fit
Experience with lead generation, content strategy, analytics, and cross-channel campaigns aligns with growth initiatives and Martech ecosystems; capable of building scalable demand programs.
Marketing Communications Manager90% fit
Current engagement and communications responsibilities supple mented by content strategy and written/verbal communication strengths; suitable for corporate or agency advertising teams.
Customer Success Manager (MarTech / Advertising Tech)85% fit
Background in account management, client success, Salesforce, and analytics provides a strong foundation for client outcomes and renewals in tech-enabled services.
Digital Advertising Campaign Manager / Media Planner82% fit
Direct experience designing geography-based TV/OTT campaigns, Nielsen considerations, and performance optimization supports immediate contributions in media planning roles.
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