Dav***MBA

Director of Marketing and Merchandising

Education

University of Massachusetts Dartmouth

University of Massachusetts Dartmouth (2015 - 2015)

  • Degree: Master of Business Administration (M.B.A.)
  • Field of Study: Finance, General
  • Description:

University of Massachusetts Dartmouth (2012 - 2013)

  • Degree: BS
  • Field of Study: Finance
  • Description:

Bristol Community College (2007 - 2011)

  • Degree: Associate's degree
  • Field of Study: Business Administration and Management, General
  • Description:

Skills:

Learning Quickly, Highly motivated self-starter, Communication Skills, Interpersonal Communication Abilities

Work Experience:

Director of Marketing and Merchandising at Colbea Enterprises | Seasons Corner Market

  • Location:
  • Duration: 2024-01 to Present
  • Description: -Develop and implement brand and marketing strategy to drive sales and increase brand awareness at store level, digitally, and various channels to connect with consumers. -Lead an internal team of marketers with a hands-on approach. -Work in conjunction with external vendors to manage the product offering and create engaging planograms to increase sales and engagement. -Work closely to create strong relationships with partners to identify new opportunities, product and program offerings, or partnerships that can drive awareness to the Seasons brand. -Analyze and measure marketing results and trends to inform marketing strategy and tactics, explore new channels, tools, and technologies to ensure the organization’s marketing initiatives remain relevant -Regularly update the company leadership on marketing performance, challenges, opportunities and partnerships -Create, track, and manage promotions to determine winners and losers in an effort to continually offer what the customers wants.

Director of Category Management at Colbea Enterprises | Seasons Corner Market

  • Location:
  • Duration: 2021-03 to Present
  • Description: -Develop and lead a team of Marketing Professionals who are responsible for product placement, mix, promotions, contracts, and space management. -Build relationships (internally and externally) and identify new opportunities within the organization and act to effectively implement change to improve results -Review and analyze sales in a detailed approach to improve product offering and promotions. -Highlight and drive opportunities for significant Marketing improvements that include high impact initiatives and measurable results. -Focus on growing sales and customer traffic by following trends and consumer demand. -Accomplish moving from strategy to execution and delivering results while managing multiple tasks. -Responsible for a team that develops a competitive organizational pricing strategy to drive financial performance across all categories -Nurture a culture of collaboration across the organization to support merchandising decisions, directives and initiatives.

Marketing Manager at Colbea Enterprises | Seasons Corner Market

  • Location: Cranston, Rhode Island, United States
  • Duration: 2020-03 to 2021-10
  • Description: -Manage multiple retail categories in the convenience channel and marketing projects. -Utilize sales data and reporting to grow categories by applying strategies such as space to sales, market trends and margin enhancement. -Manage Category Manager's and Category Analyst within the Marketing department with a focus on productivity and an organized approach to strengthen all categories within the retail stores. -Maintain relationships with all business partners to maximize opportunities and sales. -Nourish an environment of integrity and discipline everyday.

Category Manager at Colbea Enterprises | Seasons Corner Market

  • Location: Rhode Island
  • Duration: 2014-03 to 2020-03
  • Description: General Duties • Develop and evaluate sales data reporting by utilizing various methods and formats to make beneficial business decisions • Effectivley communicate insights based on data reporting both verbally and written • Deliver timely and accurate reports to ensure knowledgeable decision making Manage Package Beverage Category o Maintain Relationship with Beverage Vendors and Distributors as main contact o Develop Strategies to grow Package Beverage Sales o Prioritize time, efforts and resources to deliver the best return for the Package Beverage Category Manage Wholesale Bid Proposal • Accurately compare competitors bid to allow for the best decision using weighted elements (ordering capabilities, technology, cost of goods, etc) • Analyze rebate structure to maximize all revenue channels

Land Surveyor at Mt. Hope Engineering

  • Location:
  • Duration: 2005-06 to 2014-03
  • Description: Site Survey(ex. septic system design) Flood Certifcation(ex. lower flood insurance) Land Development(ex. subdivide land for a road) Property Line Assessment
AI Resume Analysis

Candidate Intelligence Report

AI-powered analysis from the perspective of a US hiring director — evaluating career continuity, growth trajectory, and role fit.

Career Continuity & Risk Assessment

Employment GapLow

No significant employment gaps detected; career progression is continuous from 2005 onward, with overlapping responsibilities in 2024 suggesting expanded scope rather than a gap.

Industry ConsistencyMedium

Early career shift from land surveying/engineering to retail marketing marks a cross-industry transition. However, the subsequent roles are consistently in marketing/merchandising within the same organization, mitigating risk for roles in retail/CPG but presenting a caveat for unrelated industries.

Tenure StabilityLow

Long tenure at Colbea Enterprises/Seasons Corner Market (roughly 10 years) with progressive leadership roles; high stability and institutional knowledge, though may raise concerns about external perspectives.

Education-Career MatchLow

MBA from University of Massachusetts Dartmouth aligns well with senior marketing and merchandising leadership responsibilities; education supports strategic decision-making and cross-functional leadership.

Career Growth Curve

Land Surveyor Entry
Mt. Hope Engineering
2005-06 to 2014-03
Category Manager ↑ Promoted
Colbea Enterprises | Seasons Corner Market
2014-03 to 2020-03
Marketing Manager ↑ Promoted
Colbea Enterprises | Seasons Corner Market
2020-03 to 2021-10
Director of Category Management ↑ Promoted
Colbea Enterprises | Seasons Corner Market
2021-03 to Present
Director of Marketing and Merchandising ↑ Promoted
Colbea Enterprises | Seasons Corner Market
2024-01 to Present
Assessment: Dave Hall shows a clear upward trajectory in marketing and merchandising leadership, with increasingly strategic and cross-functional responsibilities. The progression suggests readiness for senior leadership roles such as VP/Head of Marketing or Director-level positions with broader P&L and multi-site oversight, though an external move may be preferred to gain broader industry exposure.

Best-Fit Roles (Top 5)

1

Vice President of Marketing92% fit

Demonstrated senior marketing leadership, cross-functional team management, and a track record of growing brand presence; MBA complements strategic oversight and potential P&L responsibilities.

2

Director of Marketing and Merchandising (National/Regional)89% fit

Directly aligned with current experience and scope; can leverage deep category management and merchandising expertise to lead marketing across multiple regions or stores.

3

Senior Director of Category Management86% fit

Strong fit for data-driven category optimization, vendor negotiation, and space planning; potential for broader merchandising leadership across a larger portfolio.

4

Brand Marketing Director79% fit

Excellent alignment with brand strategy, cross-channel marketing, and partnerships; leverages MBA and cross-functional leadership to drive brand growth.

5

Director of Retail Marketing74% fit

Strong fit for channel-specific marketing leadership within a retail or convenience store context; slightly narrower scope than VP or multi-site roles but aligns with current expertise.

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