Iqr***afa
Education
The University of Huddersfield (2025 - Present)
- Degree: Master's degree
- Field of Study: Marketing
- Description:
International Islamic University, Islamabad (2015 - 2019)
- Degree: Bachelor of Business Administration - BBA
- Field of Study: Marketing
- Description:
Skills:
A/B Testing, On-Page Optimization, Content Marketing, Link Building
Work Experience:
Search Engine Optimization Expert at Crawlbase
- Location:
- Duration: 2022-11 to Present
- Description: Duties -Conduct keyword research using various tools (like ahref, SEMrush, Keyword Planner, and SE ranking) -Performed competitive analysis and identified gaps in content or areas of improvement in content, and web design -Created a marketing plan to get ranked on Google -Work on different pages and content to rank on Google's first page -Tracked important SEO metrics including organic traffic, conversions, and time spent on page -Updated older content and added effective calls to action (CTAs) to Improve Conversions -Improved page speed for mobile and desktop -A/B Test on top performing web pages and if got the best results from significant calculator, Made changes on web pages -Creating analytical reports and forecasting reports for next month -Content Distribution on Different social platforms(like Quora, Medium, Reddit, Growth hackers and LinkedIn) -Finding Internal linking opportunities and implementing those -Implemented link-building strategies and manage backlinks to build online authority -Guest post and Link exchange Collaboration with partners -Identified On-page SEO gapes and worked on them -Run email marketing campaigns
Search Engine Optimization Specialist at Your Doctors Online
- Location: Islāmābād, Pakistan
- Duration: 2022-03 to 2022-11
- Description: Duties -Conduct keyword research using various tools (like ahref, SEMrush, Keyword Planner, and SE ranking) -Performed competitive analysis and identified gaps in content or areas of improvement in content, and web design -Suggested changes in website design -Work on different pages and content to rank on Google's first page -Tracked important SEO metrics including organic traffic, conversions, and time spent on page -Updated older content and added effective calls to action (CTAs) to Improve Conversions -Improved page speed for mobile and desktop -Creating analytical reports and forecasting reports for next month -Content Distribution on Different social platforms(like Quora, Medium, Reddit, Growth hackers and LinkedIn) -Implemented link-building strategies and manage backlinks to build online authority -Guest post and Link exchange Collaboration with partners -Identified On-page SEO gapes and worked on them -Run email marketing campaigns -Running Google Ads by analyzing the best opportunities -Checked Competitors and optimized Google Ads for high-converting keywords - Ads reporting and make sured to get high ROI
link builder at Freelancing
- Location: United States
- Duration: 2021-01 to 2022-06
- Description: Working as a link builder and content marketer for different websites
Digital Marketing Executive at ContentStudio.io
- Location:
- Duration: 2021-06 to 2022-03
- Description: Duties -Conduct keyword research using various tools (like ahref, SEMrush, and SE ranking) -Performed competitive analysis and identify gaps in content or areas of improvement in web design -Tracked important SEO metrics including organic traffic, conversion rates, and time spent on page -Updated older content and add effective calls to action (CTAs) to improve user engagement -Identified gaps in page speed for mobile -Content Distribution on Different social platforms(like Quora, Medium, Growth hackers and LinkedIn) -Implemented link building strategies and manage backlinks to build online authority -Done Guest post Collaboration -Identified On-page SEO gapes and worked on them -Run email marketing campaigns
Branding, and Marketing Intern at Transworld Associates
- Location: Islamabad
- Duration: 2020-11 to 2021-05
- Description: Duties -Done market research and to up to date with customers -Managed market campaigns for different events (like on Quid-e-Azam day they have created a tribute --song for Quid) -Analyze marketing campaigns -Discussed the gapes with seniors and colleagues in a meeting -Worked on New year goodies for clients and successfully distributed -Managed social media channels to resolve the clients’ complaints -Noted meeting points for report -Checked on marketing agencies calendar if they are working accordingly or not
Candidate Intelligence Report
AI-powered analysis from the perspective of a US hiring director — evaluating career continuity, growth trajectory, and role fit.
Career Continuity & Risk Assessment
No significant employment gaps; continuous activity from Nov 2020 to present, with overlaps indicating ongoing engagement across multiple roles.
Career path remains within digital marketing/SEO, showing a consistent specialization with expanding scope (content, links, PPC, analytics).
Several short-term roles and overlapping engagements (2021–2022) suggest some volatility, though this aligns with project-based SEO work and freelancing during transition toward senior roles.
The institution is stated (The University of Huddersfield) but field of study is not specified; alignment with marketing/SEO is plausible but requires verification of degree field.
Career Growth Curve
Best-Fit Roles (Top 5)
Senior SEO Manager92% fit
Extensive hands-on SEO experience across keyword research, on-page optimization, content strategy, and link-building, with proven ability to drive rankings and conversions; aligns with leadership expectations in US teams.
SEO Lead / Strategist90% fit
Strong analytical and strategic capabilities, including competitive analysis and content gap identification, suitable for owning the SEO roadmap and cross-functional collaboration.
Growth Marketing Manager (SEO + PPC)86% fit
Experience with PPC and ads optimization plus SEO enables a growth-focused role that drives both paid and organic performance.
Content Marketing Manager - SEO Focus82% fit
Content-driven background with proven ability to optimize content, perform distribution, and address content gaps to boost rankings.
PPC/SEM Specialist with SEO Alignment70% fit
Solid PPC exposure complemented by SEO skills; suitable for roles emphasizing paid search with organic synergy, though depth in PPC is not as strong as pure PPC specialists.
Related Sourcing Channels
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