Kel***out

Freelance - Surface Pattern Designer and Illustrator

Education

University of Portsmouth

University of Portsmouth (2005 - 2007)

  • Degree: MA
  • Field of Study: Art, Design and Media
  • Description:

Middlesex University (1995 - 1998)

  • Degree: BA
  • Field of Study: Printed Textiles and Decoration
  • Description:

Make It In Design (2022 - 2023)

  • Degree: Unknown Degree
  • Field of Study: The Masters Series - Pattern and Illustration Design
  • Description:

Skills:

Wallpaper Design, Fabric Design, Illustration, Pattern Making

Work Experience:

Freelance - Surface Pattern Designer and Illustrator at Kelly Rideout

  • Location: Hampshire, England
  • Duration: 2022-03 to Present
  • Description: Freelance Surface Pattern Designer and Illustrator for wallpapers, fabrics, gifts and other exciting projects for clients. Education, MA in Art, Design and Media. BA Printed Textiles and Decoration, Make It In Design (Master Series), Make Art That Sells Lila Rogers Studio. A print ready library of patterns and illustrations ready for art licensing, please view my website for a curated seletion of my portfolio. Contact me to view more artwork for art licensing or to discuss your design needs for a project or collaboration.

Surface Pattern Designer / DIY Flower Kits at Flower Wrap and Grow

  • Location: Hampshire UK
  • Duration: 2017-09 to 2021-06
  • Description: Eco-friendly high quality floristry crafting kits B2C and wholesale. Sold through Not On The High Street, Garden Centres, Farm Shops and the website. I designed eco-friendly kits, product development, packaging, full collection of seasonal flower wrappings, labels, stickers, brochures, photography, stationary, branding, website.

Head of Media at Owen

  • Location: Chichester, Hampshire
  • Duration: 2014-01 to 2017-06
  • Description: STRATEGY –Research, Media, Social, Brand, Content, Campaign Planning CREATIVE, Copywriting, Branding, Photography, Campaign Creative, Social Planning DIGITAL, Websites, CMS, Web Shops/Applications, CRM Our clients included: Port Solent, Virgin Media, Green Room Interiors, Garden Music School, P&O Cruises, Brittany Ferries, EXCEL London, UBM, BBC.

Tate Ecommerce Manager at Tate

  • Location: London, United Kingdom
  • Duration: 2007-09 to 2013-12
  • Description: eCommerce eCommerceStrategy, Functionality, Merchandising, Customer Research and Insight Gathering, Daily General Management, Operations, Customer Experience Development, Design and Usability, Search Metrics and Analytics, Online Shop Team Management, Excellent Understanding of Customer Services, eCommerce Business Plan Development, Platform Selection Process, Transition of Platforms to Working eCommerce Shop, Driving Traffic and ROI. Marketing Exhibition Led Campaigns, Seasonal Promotions, PR and Offline Marketing, Search Engine Marketing (SEO), Social Media, Assessing and Initiating New Partnership Opportunities, Product Launches - for designer, artist and luxury brand products. Other relevant skills Buying for culture shops, Discovering New Trends and Products, Good Communication Skills, Photography.

Digital Marketing Planner and Online Promotions Manager at Five by Five Digital

  • Location:
  • Duration: 2004-01 to 2007-09
  • Description: Working across vertical markets, integrated campaigns were planned and created using, digital advertising, SEO, Promotions, Social Media, E-commerce integrations for a wide range of client goal. ROI, Branding and Identity, Data Capture and many more. Clients included Avon, Clinique, Bacardi, EA Games, THQ and Paramount Pictures.
AI Resume Analysis

Candidate Intelligence Report

AI-powered analysis from the perspective of a US hiring director — evaluating career continuity, growth trajectory, and role fit.

Career Continuity & Risk Assessment

Employment GapMedium

Minor gaps include a short 3-month gap in mid-2017 and a ~9-month gap in 2021-2022 during the transition to full-time freelancing; otherwise the resume shows multi-year engagements.

Industry ConsistencyMedium

Career spans digital marketing/e-commerce and surface pattern/design; while both are digital/creative, the shift to freelance design could be viewed as an industry pivot by some US employers.

Tenure StabilityLow

Multiple multi-year roles with sustained employment; overall tenure stability is solid.

Education-Career MatchLow

Educational background (Textiles/Decoration; Art & Design) aligns well with surface pattern, licensing, and home decor.

Career Growth Curve

Digital Marketing Planner and Online Promotions Manager Entry
Five by Five Digital
2004-01 to 2007-09
Tate Ecommerce Manager ↑ Promoted
Tate
2007-09 to 2013-12
Head of Media ↑ Promoted
Owen
2014-01 to 2017-06
Surface Pattern Designer / DIY Flower Kits Lateral
Flower Wrap and Grow
2017-09 to 2021-06
Freelance - Surface Pattern Designer and Illustrator Lateral
Kelly Rideout
2022-03 to Present
Assessment: Kelly's career shows a steady progression into leadership roles in media and e-commerce, followed by a deliberate pivot to specialized surface pattern design and freelancing. The candidate has developed a strong portfolio and licensing readiness, making them well-suited for senior design, licensing, or creative leadership roles in product brands or studios, including remote opportunities in the US market.

Best-Fit Roles (Top 5)

1

Senior Surface Pattern Designer – Brand/Studio (Home Decor/Textiles)93% fit

Robust print-ready portfolio, licensing experience, and cross-media design approach align with senior design demands in home decor and textiles.

2

Creative Director – Home Decor Brand90% fit

Past leadership in media/creative planning and a strong design sensibility position them to lead brand-wide creative direction.

3

Licensing Manager – Art Licensing (Wallpaper/Fabric)88% fit

Explicit licensing readiness with a library of patterns; ideal for scaling licensing programs and collaborations.

4

Senior Ecommerce Designer/Manager – Home Decor Brand85% fit

Combines e-commerce strategy, merchandising, and design to improve product discovery and ROI.

5

Pattern Design Lead / Senior Brand Designer78% fit

Versatile pattern design background with ability to lead design teams and contribute to product lines.

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