Mot***Xie
Education
Tianjin University of Commerce China (1997 - 2001)
- Degree: Bachelor's degree
- Field of Study: Business Management
Skills:
Direct Marketing, Loyalty Marketing
Work Experience:
Head of Marketing at ROX Motor
- Location: Shanghai, China · On-site
- Duration: Jan 2024 to Present
- Description: Head of marketing/ user growth team
- brand and communication planning and strategy
- PR and founder IP team management
- Content and creative team management
- New media social communication and livestream team management
- Event experience team management
- CRM/User operation/owner club/community, eCommerce and car extensions and lifestyle products team management
- Retail marketing team management
- Product marketing team management
- Performance marketing team management
- Overseas marketing team management
E-commerce marketing director at Baozun eCommerce Inc.
- Location: Shanghai, China
- Duration: Aug 2021 to Jan 2024
- Description: E-commerce marketing service, like: performance marketing, e-commerce campaign, big data analysis, CRM, digital marketing
CX Strategy Manager, Lincoln China at Ford Motor China
- Location: Pudong, Shanghai, China
- Duration: Jan 2021 to Aug 2021
- Description: CX Strategy Planning, CX Key Activities/Program Performance Tracking & Review. Lincoln Moments Program planning, design, execution. Lincoln China Customer Intelligence Platform (CCIP) business requirement define and management. Lincoln Merchandise/collection Business Management.
CRM Marketing Manager, Lincoln China at Ford Motor Company
- Location: Shanghai, China
- Duration: Apr 2014 to Jan 2021
- Description: Lincoln Customer Journey Management Leads acquisition, performance analysis, prospect engagement, LMS leads management system set up and operation. Owner Loyalty Program: welcome, online community, points, privileges, referral program, repurchase program, owner driving tour, owner club, etc. Lincoln China Customers Intelligence platform (CCIP) management. Lincoln Wechat Service Account Content Marketing. Lincoln Merchandise Business Management.
Group Account Director at Wunderman
- Location: Shanghai City, China
- Duration: Sep 2013 to Apr 2014
- Description: Provide the full scale CRM Marketing to Luxury Automobile client, Land Rover and Jaguar, in China Market.
Senior Account Director at Wunderman
- Location: Shanghai, China
- Duration: Aug 2010 to Sep 2013
- Description: Provide the full scale CRM Marketing to Luxury Automobile client, Land Rover and Jaguar, in China Market.
Candidate Intelligence Report
AI-powered analysis from the perspective of a US hiring director — evaluating career continuity, growth trajectory, and role fit.
Career Continuity & Risk Assessment
There is a notable gap from Apr 2014 to Aug 2021 with no listed roles, which could raise continuity concerns without clarification of any interim activities.
Most experience is in automotive marketing and CRM with agency roots; a shift toward e-commerce is present but overall stays within marketing discipline, offering reasonable diversification but modest industry shift.
Long tenure within Ford Lincoln China (2014–2021) and Baozun (2021–2024) supports stability, offset by the career gap and a shorter stint in 2021 prior to Baozun.
Education listed as Tianjin University of Commerce aligns with the marketing/commercial career path; degree details are not specified but the background matches the professional trajectory.
Career Growth Curve
Best-Fit Roles (Top 5)
Chief Marketing Officer (CMO) – Automotive/Mobility92% fit
Extensive leadership in marketing, CRM, loyalty, and regional coordination; strong automotive experience with Ford Lincoln and ROX Motor; track record of building and leading cross-functional teams and strategic initiatives.
VP Global CRM & Loyalty Marketing – Automotive Brand90% fit
Deep expertise in CRM, loyalty programs, owner clubs, and regional rollout; aligns with global CRM strategy and loyalty program governance across markets.
Global Director of Growth Marketing (E-commerce)88% fit
Experience leading e-commerce campaigns, performance marketing, and data-driven optimization at Baozun; strong capability to scale online channels for a global brand.
Head of Asia-Pacific Marketing – Global Brand83% fit
Proven regional leadership across Asia with cross-functional team management; well-suited to drive growth and brand strategy in APAC for a multinational.
Global Marketing Director – CRM & Loyalty (Automotive)80% fit
Senior leadership role focusing on CRM and loyalty across markets; aligns with long-term specialization in customer relationship programs.
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