Ste***ile
Education
California State University, Northridge (1983 - 1986)
- Degree: Bachelor of Science (BS)
- Field of Study: Communication and Media Studies
Chatsworth High School
Skills:
Executive Management, Direct Marketing
Work Experience:
President & CEO at Consumer Attorney Marketing Group
- Location: 21051 Warner Center Lane, Suite 250, Woodland Hills, CA 91367
- Duration: Apr 2011 to Present
- Description: CAMG was started as a boutique agency/consultancy specifically designed to help law firms and attorneys consolidate and streamline their marketing needs for the various legal practices. CAMG helps law firms leverage years of Direct-Response advertising experience to drive leads in this specific space. At the same time, we will use our knowledge of and history with vast amounts of legal-related campaigns. A Turnkey TV Marketing program has been created to help with TV Creative, Call Center Strategy, Media for TV and Analysis. The program is totally transparent so the law firm can see all details. Using DRTV helps track every network running on TV with unique 1-800 numbers so optimization of what's working is easy to manage and leverage each week.
Founder at Direct Marketing Innovations
- Duration: May 2007 to Present
- Description: Direct Marketing Innovations is a Direct Response Agency providing Creative, Production and Media buying for lead generation services and products. All media is offline (TV and Radio) commercials on TV that generate leads thru trackable 800#s. These leads are sold in real-time as voice leads to buyers of products such as credit card debt relief, tax relief, BK, auto warranty, FHA, medical insurance, home security, membership clubs and many other categories. DMI also offers consulting services for companies looking to take products to TV/Radio thru Direct Response. DMI offers product creation, media management, campaign management, etc.
President & COO at Mercury Media
- Duration: Jan 2004 to Aug 2007
- Description: Mercury Media is the largest direct response media buying agency for TV in the country.
Founder & CEO at Valtron Technologies, Inc.
- Location: Valencia, CA
- Duration: 1986 to 1999
Candidate Intelligence Report
AI-powered analysis from the perspective of a US hiring director — evaluating career continuity, growth trajectory, and role fit.
Career Continuity & Risk Assessment
Education listed as California State University, Northridge without a degree specification. Given the executive track record, this may not impede suitability, but verification of degree or alternative credentials would be prudent in assessing fit for certain senior roles.
Career Growth Curve
Best-Fit Roles (Top 5)
Chief Marketing Officer (CMO) – Legal Marketing Agency or Law Firm Growth Practice97% fit
Extensive direct response, TV/DRTV, and lead-generation background specifically aligned with marketing needs for law firms; proven track record in performance-driven campaigns and transparent measurement.
President & CEO – Direct Response Marketing Agency (offline DRTV focus)93% fit
Entrepreneurial founder with hands-on leadership of DR campaigns, media buying, and off-line channels; strong fit for running a large DR agency with growth objectives.
Chief Growth Officer (CGO) – Marketing/Ad Tech Firm with Offline & Digital Integration90% fit
Proven capability to drive revenue and scale leads across cross-channel campaigns; broad strategic and leadership experience across agencies and tech environments.
Senior Vice President, Media Buying (Offline) – National DRTV/Direct Response Agency85% fit
Directly leverages Mercury Media pedigree as a leader in DRTV media buying; deep, actionable media strategy and performance optimization.
Chief Strategy Officer (CSO) – Marketing Technology / Lead-Gen Platform80% fit
Strategic oversight across product, partnerships, and growth initiatives; leverages broad industry experience and M&A exposure to guide scalable growth.
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