Hi C***s, I’m J***e, an HR recruiter at StrategyBrain partnering with S*** & C***. I came across your work founding B***m™ and leading branding and account management initiatives,your hands-on approach and passion for authentic storytelling really stood out. S*** & C*** is currently looking for a Vice President of Brand Strategy and Business Development to shape partnership strategies across North America and EMEA. Would you be open to a brief chat to explore if this opportunity aligns with your goals?

Hi C***s, happy to share more. In this VP role your primary objective will be to define and execute comprehensive brand partnership strategies that drive revenue growth and market expansion across North America and EMEA. You’ll lead a cross-functional team of brand strategists, partnership managers and marketing/sales leads, partnering closely with our product development group to launch high-impact campaigns and co-branded initiatives. A key focus will be cultivating and managing relationships with retail partners, distributors and influencers, then tracking performance metrics to continually enhance partner satisfaction and retention. Does this give you the clarity you need? If so, let me know your availability for a 20-minute call and I’ll get something on the calendar. Looking forward to our conversation!

Hi C***s, Great question,at S*** & C*** we’ve addressed regional silos by building a centralized analytics platform that ingests data from all our CRMs, marketing automation and sales systems across North America and EMEA. Our global marketing-ops team owns the data taxonomy, so every KPI,whether it’s revenue by partner, campaign ROI or activation rates,is defined consistently. Nightly updates feed a shared dashboard portal, and we layer on automated alerts in our collaboration tools to flag performance anomalies. Weekly cross-regional review calls then ensure the insights drive unified action rather than fragmented reports. As for a chat, would Tuesday at 2:00 pm EST or Thursday at 3:00 pm EST work for you? Let me know which fits your schedule, and I’ll send over a calendar invite. Looking forward to diving in! Best, J***e

Hi C***s, Ahead of our call, here’s a quick overview: • Team size & structure: The Brand Strategy & Biz Dev function spans roughly 12 people across North America and EMEA. In each region you’ll have 2 Brand Strategists, 2 Partnership Managers and a Regional Marketing Lead, all supported by a small central Analytics/Marketing-Ops pod. • Reporting line: You’ll report directly to our SVP of Marketing & Partnerships, who sits on the executive leadership team and works hand-in-glove with Product, Sales and our Global Marketing-Ops group. I’ll send a calendar invite for Thursday at 3:00 pm EST,looking forward to walking you through more then. Let me know if you need anything else in the meantime! Best, J***e

Hi C***s, Great question. In this VP role you’ll have full ownership over regional brand strategy budgets within our annual planning framework. You’ll work closely with Finance and our SVP of Marketing & Partnerships to set and adjust allocations across North America and EMEA. You’ll lead quarterly budget reviews, propose re-allocations based on performance or new partnership opportunities, and have sign-off authority on partner investments up to a defined threshold (with higher-level approvals routed through the SVP). As for KPIs, we use a unified taxonomy in our central analytics platform,every metric (revenue by partner, campaign ROI, activation rates, etc.) is defined consistently across regions. At planning we set both global targets and region-specific goals (for example, volume growth in North America versus margin expansion in EMEA), and weight them against overall company objectives. Automated alerts flag any variances, and your weekly cross-regional sync ensures we’re nimble in shifting resources where they’ll drive the biggest impact. You’ll play a key role in fine-tuning those weightings each cycle. Hope this gives you a clear picture. Looking forward to diving deeper on Thursday at 3:00 pm EST,let me know if there’s anything else you’d like to cover beforehand. Best, J***e

Hi C***s, Great question,and it’s a scenario we’ve actually run through recently. Mid-quarter in Q2, our North America digital co-branding campaign started underperforming (about 20% below ROI targets) around week six. We leveraged our alert system to flag the variance, then pivoted roughly $60K from that campaign into a fast-moving EMEA influencer push that was already showing strong early engagement. Because of our streamlined budget-change workflow,automated routing through Finance and the SVP’s queue,we had full approval in under 48 hours and were live with the new initiative within three business days. As for sign-off authority, VPs can approve up to $100K per partner investment on their own. Anything above that threshold is routed to the SVP of Marketing & Partnerships, and that typically clears within 1,2 business days. Hope that helps,let me know if you’d like to unpack any of these steps further before our Thursday call. Looking forward to it! Best, J***e

Hi C***s, In the first week of the EMEA push we zeroed in on: • Impressions and reach by market • Click-through rate (CTR) on co-branded assets • Engagement rate on influencer posts (likes, comments, shares) • Cost per engagement (CPE) and cost per click (CPC) • Early conversion velocity (time to first purchase) • Partner activation rate (new accounts opened via the campaign) Our alert system was originally set to flag any dip in CTR below 1.5% or a 24-hour lag in conversions. After seeing consistently strong engagement,CTR hovering around 2.2% and faster conversion curves,we tightened the thresholds: CTR alerts now trigger at 1.8% and we shortened the conversion-time window to 12 hours. That tweak gave us sharper visibility and let us reallocate budget even more nimbly. Happy to dive deeper on Thursday at 3:00 pm EST. Let me know if there’s anything else you’d like to cover ahead of our call! Best, J***e