Hi M***k, I’m J***e, an HR Recruiter at StrategyBrain. I came across your profile and was impressed by your Shopify and e-commerce leadership,especially your work at A***a L***x and on freelance platforms. We’re partnering with L***t S***s to hire a Senior E-commerce Manager, and I believe your background aligns really well. Would you be open to a brief chat to learn more about this opportunity?

Hi M***k, great to hear you’re interested. Here’s a quick overview of the Senior E-commerce Manager role at L***t S***s: • Scope of Responsibilities , Develop and execute end-to-end e-commerce strategies across Shopify and other digital channels to drive sales growth and customer acquisition , Oversee daily online store operations (merchandising, inventory coordination, order fulfillment) in tight collaboration with marketing, operations and logistics teams , Lead and mentor a small team of e-commerce and digital marketing specialists, sharing best practices on business development and social media advertising , Analyze performance metrics, build actionable reports and continuously optimize campaigns to improve ROI and user experience , Manage budget planning, vendor relationships and identify platform enhancements to support next-stage growth • Work Setup , Headquartered in the U.S. with a collaborative, data-driven culture , Flexible, hybrid environment: you’ll have a home-office setup combined with regular in-person or virtual team sessions , Close partnership with cross-functional stakeholders, including product, customer success and finance Does this align with what you had in mind? If so, I’d love to schedule a 30-minute chat to dive deeper,what times look good for you over the next few days?

Hi M***k, thanks for your flexibility. Tuesday at 2:00 PM ET works perfectly,I’ll send over a calendar invite with a Zoom link. During our 30-minute chat, we’ll dive deeper into how you’d own end-to-end e-commerce strategy at L***t S***s, lead and grow your team, and map out clear career progression. In the meantime, let me know if there’s anything specific you’d like to cover. Looking forward to speaking!

Hi M***k, Great questions! Here’s how it’s set up: 1. Team Structure - You’ll lead a tight-knit e-commerce squad of three direct reports: • E-commerce Operations Specialist (day-to-day store management) • Digital Marketing Specialist (social, paid ads, email) • Merchandising & Inventory Coordinator - They collaborate closely with our product, logistics and finance teams. 2. Reporting Line - You’ll report directly to our VP of Digital Commerce, who partners with Marketing and Finance leadership to shape overall growth strategy. 3. Key KPIs - Primary: • Online revenue growth • Conversion rate optimization • Average order value (AOV) • Customer acquisition cost (CAC) • Return on ad spend (ROAS) - Secondary: • Cart abandonment rate • Repeat purchase rate • Site engagement metrics (session duration, bounce rate) Let me know if you’d like more detail on any of these before our call on Tuesday at 2 PM ET. Looking forward to chatting!

Hi M***k, Great questions! Here’s a snapshot of how we’re looking at targets, budget and reviews: 1. Revenue & ROAS Targets • We’re aiming for roughly 20,25% year-over-year online revenue growth. • Baseline ROAS goal is 4:1,5:1, with opportunities to raise that as we optimize. 2. Budget Flexibility • The e-comm team manages a combined ad and tech budget, and we set aside about 10,15% specifically for testing new Shopify apps, integrations or emerging ad channels. • You’ll have autonomy to propose pilots,quick learnings, rapid roll-outs or kill-the-budget tests if ROI isn’t there. 3. KPIs in Performance Reviews & Career Progression • We hold quarterly business reviews where your revenue growth and ROAS (along with conversion rate and AOV) form the core of your objectives. • Hitting your targets unlocks your annual bonus and lays out a clear path to Director of E-commerce (typically within 18,24 months). • Overachievers get fast-track opportunities,leading cross-functional projects, larger P&L responsibilities or mentoring new hires. Happy to dive deeper on Tuesday at 2 PM ET. Let me know if there’s anything else you’d like to cover! Best, J***e

Hi M***k, Great questions,here’s how we approach each: 1. Pilot ROI thresholds • We set a baseline of 4:1 ROAS, so if a pilot isn’t hitting at least 50,60% of that (around 2,2.5:1) within the first 4 weeks, or fails to drive meaningful uplift in conversion/AOV, we typically sunset and reallocate budget. • That gives us a clear go/no-go window while still allowing for iterative tweaks. 2. Shopify app roll-outs • We have a small in-house e-commerce tech team dedicated to rapid integrations (API work, theme customizations, data syncs). • For larger or specialized builds, we’ve partnered with a trusted Shopify Plus agency to scale quickly without compromising quality. 3. Fast-track example • One recent hire started as our Digital Marketing Specialist and, within 6 months, was asked to lead a cross-functional checkout-optimization project. They worked with Product, UX, Engineering and Finance to implement a new one-click flow,resulting in a 15% drop in abandonment and earning them a promotion to Project Lead. Hope that gives you a clear picture! Looking forward to diving deeper on Tuesday at 2 PM ET. Let me know if there’s anything else you’d like to cover beforehand. Best, J***e

Hi M***k, Great questions,here’s how we tackle both: 1. Analytics & Attribution - Tools: we pull data from Shopify Admin reports, GA4 (with our Looker-based BI layer), Facebook/Instagram Ads Manager and Google Ads dashboards. We also layer in email metrics via Klaviyo for full-funnel visibility. - Windows: by channel,7-day click & 1-day view for paid social, 30-day click for paid search, and a 28-day window on our email flows. That mix gives us fast insights in week one without sacrificing longer-term conversion credit. 2. In-house vs. Agency on App Roll-outs Recent example: a post-purchase upsell app pilot - Week 1 (Discovery & Specs): our in-house e-comm tech lead gathers requirements (data mapping, API keys, theme variants) and builds a staging environment. - Week 2,3 (Dev): our agency partner handles the custom front-end modal, JS hooks and checkout integration. We sync twice weekly via JIRA tickets and stand-ups. - Week 4 (QA & Launch): in-house folks run UAT in staging, finalize theme styling, then push live. Post-launch, we monitor performance and iterate. Happy to walk through more details on Tuesday at 2 PM ET. Let me know if there’s anything else you’d like ahead of our call! Best, J***e

Hi M***k, Great questions,here’s a high-level on both: 1. Handling Shopify schema updates in LookML - We centralize all raw Shopify tables (orders, customers, line_items) in a “shopify_raw” view. When Shopify pushes new fields, they land in that raw view first. - In our LookML, we use a lightweight macro (`safe_dimension`) that wraps new fields in `coalesce` and marks them as hidden by default. That way, explores don’t break, and new dimensions only surface once we’ve reviewed and documented them. - All LookML changes (including schema updates) go through a Git-backed dev branch and CI tests: `looker test` checks for broken explores, and we have a suite of smoke queries to validate key joins. Only after a successful build do we merge to main. 2. Keeping theme settings & metafields in sync - We store our `config/settings_data.json` (theme settings) and metafield definitions (YAML/JSON) directly in our GitHub repo. Each feature branch pulls down the latest production JSON via Shopify CLI and commits any diffs. - A CI pipeline runs on every PR: • Lint and validate `settings_data.json` • Apply metafield definitions via `shopify metafields:apply` • Deploy the branch to a staging theme for visual QA - Once the PR is approved and merged to main, our CI automatically pushes the updated settings & metafields to the live theme,ensuring staging and production never drift. I’d love to dive into the nuts and bolts of our macros and CI scripts on Tuesday at 2 PM ET,our lead data engineer and front-end dev will join us to walk through any snippets you’d like. Let me know if there’s anything else you want on the agenda! Best, J***e