Ed ***ura
Education
Universidad Central (CO) (1972 - 1976)
- Degree: Marketing & Advertising
- Field of Study: Unknown Field
- Description:
National University (CO) (1973 - 1977)
- Degree: Graphic Design
- Field of Study: Graphic Design - Visual Communication
- Description:
Skills:
Concept Development and copywriting, Recreation in Spanish of original concepts in English, Translation, Art Direction
Work Experience:
Owner at beyondtext
- Location: San Antonio, TX
- Duration: 2006-01 to Present
- Description: BeyondText Your concept, your intent, en nuestras palabras. If your text in English conveys specific connotations and suggests particular images, wouldn't you want it to have the same authority and clarity in Spanish? • Shaping client's sensibilities to multicultural, urban and Hispanic audiences to assure effectiveness in marketplace. • Developing, producing and implementing broadcast, Internet and print creative messaging. • Developing and executing plans, campaigns and projects. For Non-Profit Organizations, Energy, Utility Companies, Architectural firms
Creative Director - Communication Specialist at Sisters of Charity of the Incarnate Word
- Location: San Antonio, Texas Area
- Duration: 2010-10 to 2017-08
- Description: Serving as needed as Marketing Consultant, Communication Strategy Planning, Copywriter, Graphic Designer, Videographer, Audio Engineer, Video Editor, Interpreter into and from Spanish, and Event Organizer for the Congregation and its various Ministries in the United States, Mexico, Peru, and Africa.
Creative Director at Cartel Creativo, Inc.
- Location:
- Duration: 1998-10 to 2005-12
- Description:
Creative Director at Daniels @ Roberts
- Location:
- Duration: 1990 to 1992
- Description:
Art Director at Robert Elen @ Assoc.
- Location:
- Duration: 1986 to 1988
- Description:
Candidate Intelligence Report
AI-powered analysis from the perspective of a US hiring director — evaluating career continuity, growth trajectory, and role fit.
Career Continuity & Risk Assessment
There is a gap between 1992 and 1998 in the provided work history, and a brief gap around 2005–2006. While later tenure is strong, the early gap introduces moderate uncertainty without corroborating details.
Career consistently centers on marketing, creative direction, copywriting, and translation across agencies and nonprofit contexts, indicating solid industry alignment.
Early roles show short stints (2-year ranges), but there is long-term leadership (owner since 2006) and a sustained nonprofit engagement, suggesting improving stability over time.
Educational background (Universidad Central) aligns with a long career in creative/translation work; degree specifics are not provided, but the career history shows strong domain relevance.
Career Growth Curve
Best-Fit Roles (Top 5)
Chief Creative Officer (CCO)98% fit
Proven leadership of creative teams and a bilingual, multicultural lens; founder of an agency; strong strategic oversight across concepts, copy, and media.
Global Creative Director - Multilingual Campaigns94% fit
Experience shaping campaigns for diverse audiences across US, Mexico, Peru, and Africa; aligns with global brand storytelling and localization.
Director of Localization & Copywriting90% fit
Deep translation and copywriting capability with focus on preserving nuance and intent across languages; strong operational fit for localization programs.
Senior Copywriter / Creative Director - Multicultural Marketing85% fit
Strong concept development and copy skills with a track record of multicultural audience engagement.
Brand & Communications Director - Nonprofits82% fit
Direct nonprofit marketing/communication leadership experience demonstrated at Sisters of Charity.
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