Ric***ren

Marketing Communications, Marketing, Public Relations, Integrated Marketing

Director of Marketing and Communications at Northeastern University

• Location: Boston, Mass.
• Duration: 2016-08 to 2021-08
• Description: The primary role of the department was to provide effective marketing and communication services and brand management to faculty, administration, staff and students and promote the college’s values, purposes, goals, achievements and needs to a variety of internal and external audiences with an emphasis on reaching prospective students to drive applications and enrollment. Additionally, wrote marketing plans, RFP’s, purchased outside vendor support, supervised, developed and approved creative and managed the department’s $300,000 budget. • Led the redesign, rebuild and development of the 600-page college website (camd.northeastern.edu). • Oversaw the creation of all new undergraduate and graduate enrollment collateral and Look Books. • Introduced digital marketing aimed at increasing graduate student applications and enrollment to the college. Utilized Google Adwords, landing pages, email drip campaigns and SEO optimization to ensure goal-oriented results, supported by Google analytics. • Grew the department from two to five by advocating for and adding a Marketing/Events Coordinator and a Web Manager. • Successfully organized and planned the College’s first-ever graduation ceremony and reception, which attracted more than 1,500 graduates and guests. Have chaired the graduation ceremony committee and developed protocols and scripts for ceremonies in following years.

Director of Marketing and Communications at Community College of Rhode Island

• Location: Warwick, RI
• Duration: 2010-10 to 2016-05
• Description: As Director of the award-winning department, I oversaw 7 full-time and one part-time professional and report directly to the president. During my time as director, I expanded the use of social media, added a manager for new media, established online job submission forms and moved the college’s videographer into the department. The department operates as an ad agency, serving clients throughout the college, such as Institutional Advancement, Academic Affairs, Student Services and workforce development, among others. I was responsible for all creative, concepts, media relations and events, as well as managing the department’s budget, planning media buys and writing marketing plans.

Graphic Designer at CCRI

• Location: Warwick, RI
• Duration: 2007-12 to 2010-09
• Description: I began my time at CCRI as the lead graphic designer/public relations officer, where I streamlined the course catalog, revamped the college’s athletic publications, wrote media plans and helped introduce the college to social media. I developed materials that helped raise $4 million for the college’s Capital Campaign and worked with all departments and clients to produce materials that conformed with the college’s graphic standards.

Owner at Richard Coren Design

• Location: Providence, RI
• Duration: 1989-03 to 2007-11
• Description: For 19 years I owned and operated my own marketing/graphic design studio in Providence. There, I was responsible for creating publications, ads, writing press releases, direct mail campaigns, billboards, posters, newsletters and sales tools, developing branding and brand management, graphic design, copywriting, print supervision, developing creative campaigns and web content, as well as researching and writing marketing and media plans for my clients. I have overseen freelancers, negotiated and interacted with printers, publications, photographers and illustrators. Clients included Cox Communications, Providence Performing Arts Center, Roger Williams Park Zoo, Providence College, Dexter Credit Union, U.S. Sailing, Stannah Stairlifts, Groden Center, PharmaCare, Memorial Hospital and the Lincoln School, among others.