
Hi T***e,
I’m J***e, an HR Recruiter at StrategyBrain partnering with N***s T***s. I was impressed by your work co-founding G***s and building reliable client acquisition systems for tech firms. We’re now looking for a Director of Demand Generation to lead multi-channel strategies and scale pipeline growth for N***l’s B2B SaaS offerings.
Would you be open to a brief chat to explore this opportunity?
Best regards,
J***e
Hi J***e, thanks for reaching out,I’m intrigued by the Director of Demand Generation role at N***l. I’d love to chat briefly to learn more about the team, scope, and how you’re looking to scale the B2B SaaS pipeline. Let me know when you’re free!


Hi T***e,
Great to hear you’re intrigued! Here’s a bit more about N***l and the Director of Demand Generation role:
1. Company & Team
• N***s T***s is a high-growth B2B SaaS innovator in IT infrastructure management, scaling rapidly across North America and Europe. You’d join a collaborative marketing organization of five specialists, reporting directly to the VP of Growth.
2. Role Scope & Impact
• You’ll architect and execute multi-channel demand generation strategies to build a steady pipeline of qualified leads for both our B2B and service-oriented offerings,exactly the kind of client acquisition systems you’ve successfully built at G***s and F***l.
• You’ll partner closely with Sales, Product and Customer Success to refine ICPs, align messaging frameworks and optimize funnel stages end-to-end.
• You’ll lead, mentor and grow a team of digital marketers, instilling a data-driven, experimentation mindset and scaling proven tactics.
3. Resources & Growth
• You’ll have a dedicated marketing ops specialist, a generous budget for paid media, marketing automation tools (Pardot) and analytics platforms.
• There’s a clear path from Director to VP of Demand Gen, with room to build out a high-performance center of excellence.
4. Compensation & Perks
• Competitive base salary + performance bonus, plus equity grants.
• Robust benefits, flexible work options and ongoing professional development support.
Does this align with what you’re looking for? Any area you’d like more detail on? I’m happy to walk through specifics and share how we’re planning to scale the pipeline.
Would you be available for a 20-minute call on Tuesday at 10:00 AM MT or Wednesday at 2:00 PM MT? Let me know what works best.
Looking forward to your thoughts,
J***e
Thanks for the details,this aligns well with my background in scaling B2B pipelines. Before we lock in a time, could you share the salary range and your policy on remote work? If that checks out, I’m good for Wednesday at 2:00 PM MT.


Hi T***e,
For the Director of Demand Generation role at N***l, we’re targeting a base salary in the $140K,$160K range, plus an annual bonus (around 15,20% of base) and equity grants. Our work-flex policy is very flexible,most of the marketing team is fully remote, with optional hybrid setups and quarterly on-site offsites for team alignment.
If that range and flexibility align with your expectations, Wednesday at 2:00 PM MT works great. I’ll send over a calendar invite with a video link shortly.
Looking forward to speaking with you!
Best,
J***e
Thanks, J***e,$140K,$160K with bonus and flexible remote work is right in line with what I’m targeting. Could you share a bit more on the equity vesting structure? Wednesday at 2pm MT works,looking forward to the invite.


Hi T***e,
Great,Wednesday at 2:00 PM MT is booked. You’ll receive the calendar invite in a moment.
As for equity, our standard Director-level package vests over four years with a one-year cliff, then monthly vesting thereafter. After your first year, you’ll also be eligible for our annual refresh grants based on performance and company milestones. We can walk through your specific grant details on the call and share the plan documentation.
Looking forward to chatting with you,and please let me know if any other questions come up beforehand!
Best,
J***e
Thanks, J***e,that vesting schedule makes sense. Could you share a ballpark figure on the initial equity grant size (shares or %)? That’d help me prep before our chat.


Hi T***e,
On a ballpark basis, our Director-level equity grants at N***l typically range from about 0.05% to 0.10% of the fully diluted shares outstanding. That aligns with the four-year vesting schedule (1-year cliff, then monthly) we discussed.
We’ll walk through the exact numbers,share count and plan docs,during our call on Wednesday at 2:00 PM MT. If you’d like any additional context beforehand, just let me know!
Looking forward to it,
J***e
Thanks, J***e,that range is helpful. Could you share your current fully diluted share count so I can ballpark the actual share number? Looking forward to our chat Wednesday!


Hi T***e,
I’m pulling the exact fully diluted share count from Finance right now and will email it to you later today so you can ballpark your grant.
Let me know if there’s anything else you’d like ahead of our Wednesday, 2:00 PM MT chat. Looking forward to it!
Best,
J***e