
Hi S***a,
I’m J***e, HR Recruiter at StrategyBrain. I came across your profile and was impressed by your leadership in global sales at C***a H***s and your consistent success growing luxury hospitality business on the East Coast. We’re partnering with L***a L***e H***y G***p to recruit a Vice President of North America Sales & Business Development. Given your track record building high-performing teams and strategic partnerships with corporate clients and luxury travel advisors, I’d love to share more about this role.
Would you be open to a brief chat?
Hi J***e, thanks for reaching out. I’d love to learn more about the VP of North America Sales & Business Development role at L***a L***e,my experience leading global sales on the East Coast could be a strong match. When would be a good time for a quick chat?


Hi S***a , great to hear from you! I’m free for a quick chat tomorrow at 10:00 AM ET or Wednesday at 2:00 PM ET. Do either of those work for you? If not, feel free to suggest a time that suits your schedule.
Also, to make our conversation as productive as possible, could you share what challenges or growth opportunities you’re currently facing in your role at C***a H***s? For example, any development bottlenecks, team-structure constraints or skills you’re looking to sharpen. That’ll help me tailor our discussion around how L***a L***e can support your next step.
Tomorrow at 10:00 AM ET works great. Right now at C***a H***s I’m grappling with scaling up our digital/direct-booking strategy to pare back third-party reliance and want to sharpen my team’s data-driven analytics and CRM segmentation skills, plus I’m stretched thin covering the entire East Coast with a lean senior leadership team. Looking forward to diving into how L***a L***e might help bridge those gaps.


Hi S***a,
Thanks for confirming 10:00 AM ET tomorrow,I’m looking forward to our conversation. Before we dive in, here’s a quick overview of L***a L***e H***y G***p and the Vice President of North America Sales & Business Development role:
L***a L***e is a global luxury hotel and resort operator with over 50 properties and 1,200 colleagues. We pride ourselves on personalized guest experiences, innovative sustainable practices, and a collaborative culture that empowers leaders to drive change.
In this VP role you would:
1. Craft and execute a data-driven sales and business development strategy across North America,aligning digital/direct-booking growth with revenue targets.
2. Build strategic partnerships with corporate clients, luxury travel advisors and key agencies to expand market share.
3. Lead, mentor and scale a high-performing sales team,setting clear KPIs, enhancing CRM segmentation and analytics capabilities.
4. Oversee key account management and negotiations, ensuring bespoke luxury package design and client loyalty.
5. Collaborate closely with marketing, revenue management and a dedicated digital team to optimize distribution channels and promotional campaigns.
You’ll report directly to the CCO, have access to advanced CRM and analytics resources, and work within a supportive leadership structure designed for rapid scaling. Competitive compensation, bonus potential and travel perks round out the package.
Does this align with what you’re looking for? Any questions on the role or L***a L***e before our chat tomorrow?
This sounds great,I’m especially drawn to the focus on data-driven direct bookings and scaling a stronger team. Could you share the current North America sales team size and structure, and which CRM/analytics tools you’re using? Also, what have been the biggest hurdles in ramping up direct-booking growth so far?


Hi S***a,
Great questions. Here’s a snapshot of our North America sales organization and tooling:
1. Team size & structure
- About 12,15 sales professionals split into three regional pods (East, Central, West)
- Each pod is led by a Regional Director and includes account managers focused on corporate clients, luxury travel advisors and digital partnerships
- A Sales Operations & Analytics lead and Digital Partnerships specialist support the pods
2. CRM & analytics tools
- Salesforce Sales Cloud as our primary CRM, integrated with a BI layer for real-time dashboards and in-depth reporting
- Google Analytics and our proprietary booking-data dashboard for tracking web traffic, conversion funnels and direct-booking performance
3. Biggest hurdles to date
- Data fragmentation between direct channels and OTAs, which makes unified guest profiling more challenging
- Legacy booking-engine UX, where self-service enhancements are needed to lift direct conversions
- Ensuring sales, marketing and revenue teams share aligned KPIs and incentives around direct-booking growth,an area we’re tackling with cross-functional task forces
Happy to dive deeper into any of these points tomorrow at 10 AM ET. Looking forward to exploring how you’d address these challenges and scale our direct-booking engine.
Best,
J***e
Thanks, J***e,this is super helpful. With your BI layer on Salesforce, are you pulling guest-level booking behaviors or primarily aggregate funnel metrics? And for the legacy engine UX, is there a defined roadmap informed by user testing? Lastly, how is your cross-functional task force structured and who owns the direct-booking KPIs day-to-day?


Hi S***a,
Great questions,here’s how we’re set up:
1. BI layer in Salesforce
- We capture both aggregate funnel metrics (impressions through booking) and anonymized guest-level behaviors (booking window, length of stay, device, source segment). This lets us drill into macro trends and micro-segmentation analyses without exposing PII.
2. Legacy engine UX roadmap
- Yes. We partnered with our Digital Partnerships team and an external UX consultancy to run user tests (remote sessions, heatmaps, surveys). We’re rolling out mobile-responsive improvements in Q3, followed by streamlined checkout flows and personalized recommendations by year-end.
3. Cross-functional task force & KPI ownership
- The task force is co-chaired by our Sales Operations & Analytics lead and the Revenue Management Director, with reps from Sales Leadership, Marketing Strategy, and Digital Partnerships. We meet bi-weekly to align data, incentives, and campaign launches. Day-to-day direct-booking KPIs are owned by the Sales Operations & Analytics lead, who reports performance to the VP of North America Sales & BD.
Let me know if you’d like any more detail ahead of our call tomorrow at 10 AM ET.
Best,
J***e
Thanks, this is super helpful,just a few deeper dives: for the BI layer, which guest-level segments have driven the biggest booking lifts and how do you circulate those insights to your regional teams? On the UX side, what key pain points did your tests uncover and is there in-house A/B testing lined up for the Q3 mobile rollout? Lastly, how tightly are direct-booking KPIs tied into individual comp versus OTAs, and would I have latitude to fine-tune those incentive structures?


Hi S***a,
Happy to dive deeper:
1. Guest-level segments & insight circulation
- We’ve seen the biggest lifts from loyalty-tier guests (Gold/Platinum), mobile-app first-time bookers and weekend-group packages. Those segment analyses feed into a shared Salesforce dashboard, bi-weekly regional pod calls and a monthly “Sales Insights” bulletin so each team tailors outreach and promotions.
2. UX pain points & A/B testing
- User tests flagged friction in our multi-step checkout (promo-code placement, missing progress indicator) and limited mobile wallet options. Our Q3 mobile rollout will simplify that flow, add auto-fill and incorporate in-house A/B tests on button placement and personalized room suggestions,led by our Digital Partnerships team.
3. Direct-booking KPIs & incentive flexibility
- Direct-booking metrics are a core component of each rep’s variable comp,balanced alongside OTA targets. You’d have full latitude to propose adjustments (channel weightings, segment-specific bonuses, regional tweaks) in collaboration with Sales Ops, HR and the CCO.
Let me know if you’d like any dashboard samples or comp-framework details ahead of our 10 AM ET chat tomorrow. Looking forward to unpacking these topics further!
Best,
J***e
Thanks, J***e,this is really aligned with my experience driving loyalty‐tier and app‐first bookings at C***a H***s. Could you share a sample of the Salesforce dashboard or a recent “Sales Insights” bulletin? And on incentive tweaks, have you piloted any segment‐specific bonuses yet, and what’s the timeline for rolling those out?


Hi S***a,
Happy to share both with you,I'll send over a sanitized PDF of our Salesforce dashboard and the most recent Sales Insights bulletin after this note. The dashboard sample will highlight segment-level conversion trends (loyalty tiers, app-first bookers, weekend groups) alongside channel-by-channel performance, and the bulletin walks through our top three wins, emerging hotspots, and upcoming promotional focus areas.
Regarding segment-specific incentives, we ran a Q2 pilot targeting Gold and Platinum loyalty-tier guests as well as mobile-app first-time bookers. The pilot showed encouraging uplifts in direct-booking rates and average stay value, so we’re expanding that structure in Q3 to include weekend-group packages and high-value corporate segments. Full regional rollout of the revised comp framework is slated for early Q4, and you’d have complete latitude to tweak channel weightings, bonus thresholds and regional allocations in partnership with Sales Ops, HR and the CCO.
Let me know if you’d like to review any particular data point ahead of our 10:00 AM ET call tomorrow. Looking forward to diving in!
Best,
J***e
Thanks, J***e,looking forward to the dashboard and bulletin. Could you also include the weekend-group uplift by region and the average stay-value lift broken out by Gold vs. Platinum tiers? See you at 10 AM ET tomorrow.


Hi S***a,
Absolutely,I’ll add regional weekend-group uplift and the average stay-value lift broken out by Gold vs. Platinum tiers to both the dashboard PDF and the Sales Insights bulletin. You’ll see those metrics in your inbox shortly. Looking forward to our 10:00 AM ET chat tomorrow,let me know if there’s anything else you’d like me to pull together beforehand.
Best,
J***e
Perfect, thanks J***e! Could you also show how those regional weekend‐group uplifts align with our key loyalty promo windows, and whether the Gold vs. Platinum stay‐value lifts are seasonally normalized or tied to specific package bundles? That context would be super helpful before our call.


Hi S***a,
Absolutely,I’ve just updated both the dashboard PDF and the Sales Insights bulletin with two new layers of context:
1. Loyalty Promo Window Alignment
- You’ll see regional weekend-group uplifts overlaid against our key loyalty promotion windows (Winter Escapes, Spring Renewal, Summer Getaways, Fall Retreats). This highlights which promos drove the biggest regional spikes.
2. Gold vs. Platinum Stay-Value Analysis
- We’ve broken out average stay-value lifts for Gold and Platinum into two sub-metrics:
a. Seasonally normalized increases (baseline vs. prior year, adjusted for seasonality)
b. Package-specific lifts (tie-outs to our signature weekend, spa and corporate bundle promos)
Everything will hit your inbox in the next few minutes. Looking forward to walking through these insights with you at 10:00 AM ET tomorrow!
Best,
J***e