
Hi F***e,
I’m J***e, an HR Recruiter at StrategyBrain. I came across your profile and was really impressed by your eight years of leading brand experiences,from driving global campaigns and events in Dubai to your current Account Director role at M***e. We’re partnering with N***e Agency to hire a Head of Experiential Marketing and Brand Strategy, and I believe your background in immersive activations and team leadership could be a great fit. Would you be interested in a brief conversation to explore this opportunity further?
Looking forward to your thoughts!
Best regards,
J***e
Hi J***e, thanks for reaching out. I’d be happy to have a brief chat,could you share a bit more on the role scope and location, then we can pencil in a time?


Hi F***e,
Great to hear you’re up for a chat. Here’s a bit more on the role and location:
Role: Head of Experiential Marketing & Brand Strategy
, Lead the development and execution of global brand experience campaigns (live, digital & hybrid)
, Build, mentor and scale a team of event managers, creative storytellers and project leads
, Collaborate with clients and internal teams to shape strategic narratives that hit business objectives
, Own budgets, vendor partnerships and performance metrics to optimize ROI
, Identify and pitch new business opportunities through market insights and competitive analysis
Location: This role is London-based (with occasional international travel to key markets) and offers hybrid flexibility.
N***e is a mid-sized global agency known for its collaborative culture, investment in learning and clear career progression paths,ideal for someone passionate about innovative storytelling and team leadership.
Would you be available for a 20-minute call this week? If you can share a couple of time slots that suit you, I’ll get it on my calendar.
Looking forward to speaking!
Best,
J***e
Thanks, J***e , I’m free Wednesday 11,11:30am or Thursday 3,3:30pm. Right now at M***e I’ve loved leading UK-focused campaigns, but I’m craving a more global remit and a bigger team to mentor, as progression here has plateaued a bit. I’d also love to stretch further into integrated digital and hybrid experiences at scale. Looking forward to our chat!


Hi F***e,
Wednesday 11:00,11:30 am works perfectly,I’ll send a calendar invite for a quick video call.
Ahead of our conversation, here’s a bit more on N***e and the Head of Experiential Marketing & Brand Strategy role:
Company Snapshot
• N***e is a mid-sized global experiential agency renowned for immersive live, digital and hybrid activations. We thrive on innovation, collaboration and strategic storytelling,and we’re committed to clear career paths and ongoing learning.
Role Highlights
1. Global Remit: You’ll own end-to-end brand experience campaigns across multiple regions, blending live events with cutting-edge digital and hybrid formats,exactly the scale you’re craving.
2. Team Leadership & Growth: You’ll build, mentor and scale a high-performing team of event managers, creatives and project leads, establishing streamlined workflows and best practices.
3. Strategic Influence: Partner closely with clients and cross-functional teams to craft compelling narratives that align with business objectives and drive measurable ROI.
4. Operational Ownership: Manage budgets, vendor relationships and performance metrics to optimize delivery and impact.
5. New Business & Innovation: Leverage market insights and competitive analysis to identify growth opportunities and pitch integrated experiential solutions.
What’s in It for You
• A clear path from Head to senior leadership (Director/EVP)
• Competitive compensation package with performance bonus
• Hybrid working model plus occasional international travel
• Dedicated L&D resources to stretch your digital and hybrid expertise
Does this align with your expectations? Let me know if there’s anything specific you’d like me to cover on Wednesday. Looking forward to our chat!
Best regards,
J***e
HR Recruiter, StrategyBrain / N***e Partner
Thanks for the overview, J***e! Could you share the size and structure of the current experiential team and who I’d report into? I’d also love to hear which global markets and flagship clients N***e is most focused on right now.


Hi F***e,
Great questions:
1. Team size & structure
, Right now our global experiential function is a tight-knit group of about 12 specialists, organized into three regional pods (EMEA, Americas, APAC). Each pod includes an Event Manager, a Hybrid/Digital Lead and a Creative Project Lead. In this Head role you’ll oversee all regions, set the strategic vision and mentor the team, reporting directly into our Managing Director of Client Services.
2. Core markets & flagship sectors
, We’re primarily active across the UK/EMEA (London hub), North America (New York) and Asia-Pacific (Singapore). Our marquee projects span consumer technology, luxury automotive and retail brands,ranging from large-scale product launches to immersive hybrid activations.
Hope that gives you a clear picture,happy to dive deeper on any of these points when we chat on Wednesday.
Best,
J***e
Thanks for clarifying, J***e. Just curious: is the experiential team slated to grow in headcount over the next year, and are there any upcoming flagship client projects or long-term accounts you could share? Looking forward to digging into this on Wednesday.


Hi F***e,
Great questions!
1. Team growth
, Yes,the experiential team is set to expand over the next 12 months. We’re planning to bring on around five to seven additional specialists (Event Managers, Digital/Hybrid Leads and Project Leads) across EMEA, Americas and APAC to support the growing pipeline and new global mandates.
2. Flagship projects & long-term accounts
, In Q3 we’ll be leading a major global product launch for a top consumer technology client, blending live and digital activations across London, New York and Singapore.
, Early next year, we have a hybrid showcase planned with a luxury automotive brand that spans experiential roadshows and virtual engagements.
, We also manage a multi-year retail experience programme for a leading global retailer, delivering seasonal activations and immersive customer journeys.
Happy to deep-dive into any of these on Wednesday,looking forward to our chat!
Best,
J***e
Thanks, J***e,these projects sound right up my alley. For the Q3 tech launch, can you share which brand it is and what KPIs we’ll be tracking? And for the multi-year retail programme, how hands-on is N***e with creative ideation versus partnering with client teams, and roughly what budget scale are we looking at?


Hi F***e,
Great questions,here’s what I can share ahead of our chat:
1. Q3 Tech Launch
, Client: A leading global consumer technology brand (we’re under NDA for public naming at this stage).
, KPIs: Live event attendance and regional reach; digital engagement metrics (stream views, average watch time, Q&A participation); social media amplification (hashtag reach, sentiment); MQLs generated; and overall ROI (influenced revenue vs. spend).
2. Multi-Year Retail Programme
, Creative Ideation: N***e’s internal strategists and storytellers lead initial concept work,framing narratives, storyboards and immersive frameworks,then partner closely with the client’s brand team through co-creation workshops, reviews and testing to ensure full alignment.
, Budget Scale: It runs on a multi-million-dollar annual budget, with individual seasonal activations typically in the mid-six-figure to low-seven-figure range across our key markets.
Hope that helps clarify! Let me know if you’d like deeper detail on any point or prefer a quick follow-up with our Managing Director of Client Services. Looking forward to diving in on Wednesday.
Best,
J***e
Great, thanks J***e. A couple more quick ones: for the Q3 tech launch, what are the typical live attendance figures and venue scales across London, New York and Singapore? And for the multi-year retail programme, how is the budget generally split between live activations and digital/hybrid experiences?


Hi F***e,
Here are ballpark figures ahead of our chat:
1. Q3 Tech Launch
, London: typically 600,800 live attendees in a 700,1,000-cap theatre or tech showcase venue
, New York: around 800,1,200 guests in a 1,000,1,500-cap loft or event space
, Singapore: roughly 300,500 attendees in a 400,600-cap ballroom or convention hall
2. Multi-Year Retail Programme Budget Split
, Live activations (in-store pop-ups, roadshows, seasonal events): ~60,65% of the annual budget
, Digital/hybrid experiences (virtual showcases, livestreams, interactive content): ~35,40%
Happy to dive into venue criteria and precise budget allocations on Wednesday at 11. Let me know if there’s anything else you’d like in advance. Looking forward to it!
Best,
J***e