
Hi E***d,
I’m J***e, an HR recruiter at StrategyBrain. I came across your profile and was impressed by your experience building N***A G***s,from concept to market,and your hands-on Photoshop work. We’re partnering with H***h & H***y G***s to hire a Senior E-commerce Brand Manager who’ll shape brand strategy, oversee visual assets and storefronts, and drive growth in the gift & lifestyle space. Would you be interested in a quick chat to learn more about this opportunity?
Best regards,
J***e
Hi J***e, thanks for reaching out and for the kind words about N***A G***s. I’m interested in learning more about the Senior E-commerce Brand Manager role with H***h & H***y G***s,my hands-on experience in brand strategy and visual assets could be a great fit. When’s a good time to chat?


Hi E***d,
Great to hear you’re interested! Here’s a quick overview of the Senior E-commerce Brand Manager role at H***h & H***y G***s:
• Lead brand strategy for our curated gift collections,from concept through market launch
• Create and refine visual assets, packaging and digital content alongside our creative and manufacturing partners (Photoshop skills in full play!)
• Own our e-commerce storefronts, optimizing listings, promotions and customer engagement to drive revenue
• Analyze sales metrics and market trends to fine-tune assortment, pricing and inventory forecasts
• Collaborate cross-functionally with marketing, operations and supply chain to ensure seamless product development and fulfillment
I’d love to dive deeper into how your experience at N***A G***s aligns. Are you available for a 20-minute call this week? Here are a couple of options (all times CST):
• Wednesday, Dec 6 at 10:00 AM
• Thursday, Dec 7 at 2:00 PM
If those don’t work, just let me know your availability and I’ll do my best to accommodate. Looking forward to chatting!
Best,
J***e
HR Recruiter, StrategyBrain
Thursday at 2 PM CST works for me. Lately at N***A I’ve been juggling brand strategy, visual asset creation and storefront ops all on my own, which means manual processes and limited analytics have made scaling and inventory forecasting a real headache.


Hi E***d,
Great,Thursday at 2 PM CST is locked in. In the meantime, here’s a bit more on H***h & H***y G***s and the Senior E-commerce Brand Manager role:
• Company Snapshot: We’re a tight-knit, 50-person e-commerce retailer focused on personalized, artisanal gift collections. Our entrepreneurial culture encourages hands-on ownership and cross-team collaboration.
• Role Fit: You’ll lead end-to-end brand strategy,ideation through launch,while leveraging your Photoshop chops to refine packaging and digital assets.
• Scaling & Analytics: Unlike one-person operations, we equip you with a dedicated analytics team and robust reporting tools. You’ll use real-time sales data and inventory forecasts to drive assortment decisions and streamline replenishment.
• Cross-Functional Support: Work alongside marketing, operations and supply chain specialists so you can focus on high-impact strategy instead of manual processes.
• Growth & Impact: This role reports directly to the Head of Brand, giving you unmatched visibility and influence on our overall product roadmap. We’re committed to formalizing career paths and upskilling through workshops and industry conferences.
Looking forward to diving deeper on Thursday. Let me know if you have any questions about the role or company before then!
Best,
J***e
HR Recruiter, StrategyBrain
Thanks for the info,quick couple of questions: Can you share how the analytics team is structured and who I’d work with day-to-day? Also, what are the top brand challenges you’re aiming to tackle in the first six months?


Hi E***d,
Great questions,here’s a bit more color:
1) Analytics team structure & day-to-day collaboration
- We have a 4-person e-commerce analytics pod that reports to our Head of Analytics: two Sales & Performance Analysts, one Inventory & Forecasting Specialist, and a BI Engineer.
- You’ll partner most closely with a Sales & Performance Analyst who owns the daily dashboards (traffic, conversion, promo lift) and the Forecasting Specialist for SKU-level inventory modeling. Our BI Engineer can jump in to build custom reports as you test new collections or pricing strategies.
- You’ll also have weekly touchpoints with the Head of Analytics to align on data roadmaps and ensure your brand KPIs feed into broader company metrics.
2) Top brand challenges in the first six months
- Refining our core gift collections: Using insights to optimize assortment, pricing tiers and personalization options ahead of peak season.
- Elevating our visual & packaging story: Refreshing digital assets and in-box experiences to boost on-site conversion and average order value.
- Scaling new seasonal launches: Streamlining the end-to-end launch process,concept, design, manufacturing handoff and e-comm rollout,while maintaining our artisanal quality and margin targets.
Hope this gives you a clearer picture,looking forward to digging into these points on Thursday at 2 PM CST. Let me know if anything else comes up in the meantime!
Best,
J***e
HR Recruiter, StrategyBrain
Thanks, that gives me a solid picture. Since I’ve been flying solo on dashboards at N***A, which BI tools is your analytics pod using day-to-day and how do you benchmark success on those core collection optimizations? And for the packaging refresh, is there an in-house creative team or do you partner with external agencies?


Hi E***d,
Great questions. Here’s how we’ve set things up at H***h & H***y G***s:
1) BI tools & benchmarking
- Our analytics pod leans on Tableau for real-time dashboards and SQL-backed reporting for ad-hoc deep dives. Our BI Engineer also builds custom Looker views when we need specialized cohort or SKU-level analysis.
- We benchmark core collection optimizations by tracking key metrics pre- and post-tweak: conversion rate lift, average order value uplift, incremental revenue per SKU, and forecast accuracy against actual sell-through. Weekly pulse checks help us catch any drift quickly.
2) Packaging refresh: in-house vs. agency
- We have a three-person in-house creative team (graphic designers and a packaging specialist) who partner daily with Brand and Ops to iterate on concepts.
- For larger seasonal or highly customized campaigns, we tap a trusted external agency to augment our bandwidth and bring fresh design perspectives. You’d own both relationships,driving internal execution and coordinating agency kick-offs.
I hope that gives you a clear picture. On Thursday, we can arrange a quick intro to our Head of Analytics and our Creative Lead if you’d like to dig even deeper. Let me know if that sounds good!
Best,
J***e
HR Recruiter, StrategyBrain
Sounds great,I’d love intros to the Head of Analytics and Creative Lead on Thursday. Quick follow-up: when you benchmark post-refresh lifts, are you running A/B tests or relying on cohort analyses in Tableau/Looker? And how do you coordinate timelines between your in-house team and external agency for big seasonal drops?


Hi E***d,
Great news,I’ve invited our Head of Analytics and Creative Lead to join our 2 PM CST call on Thursday so you can meet them live. Quick answers to your follow-ups:
1) Benchmarking post-refresh lifts
- We use both approaches. For on-site digital tweaks (banners, page layouts, promo placements) we run A/B tests via our experimentation platform and surface results in Tableau/Looker dashboards.
- For packaging or assortment updates, we rely on cohort analyses in Tableau/Looker (pre vs. post) to track conversion lifts, AOV gains and forecast accuracy across customer segments.
2) Coordinating in-house vs. agency timelines
- We kick off major seasonal drops 3,4 months out with a unified project brief and shared timeline.
- Our in-house creative team handles initial concept drafts and asset builds, then hands off to the agency with clear milestones and source files.
- Weekly cross-functional check-ins and a central project tracker keep design revisions, manufacturing sign-offs and e-comm launch dates all in sync.
Let me know if you’d like any more detail before Thursday. Looking forward to our conversation!
Best,
J***e
Awesome, thanks for the clarity. Before Thursday, could you share which experimentation platform you use for A/B tests and which project-management tool powers your central tracker for seasonal drops?


Hi E***d,
Ahead of Thursday, here are the specifics you asked about:
1) Experimentation platform
- We use Optimizely for on-site A/B tests. It integrates directly with our Tableau/Looker dashboards so you can monitor test performance in real time.
2) Project-management tool
- Our central seasonal-drop tracker lives in Asana. We maintain a shared project board with milestones, asset deadlines and cross-team sign-offs,so every launch stays on schedule.
Looking forward to introducing you to our Head of Analytics and Creative Lead on Thursday at 2 PM CST. Let me know if you need anything else in the meantime!
Best,
J***e
HR Recruiter, StrategyBrain
Thanks, J***e,that’s super helpful. Quick follow-up: for Optimizely, how do you prioritize and govern which A/B tests go live (any review board or scoring process)? And on Asana, do you leverage integrations or automations (Slack, Jira, etc.) to keep everyone aligned on those seasonal drops?


Hi E***d,
Here’s how we handle both:
1) Optimizely governance & prioritization
- We have a weekly Experimentation Review Board (Brand, Analytics, UX and Engineering leads).
- Every test is pitched with a short hypothesis, expected lift, effort estimate and potential risks.
- Ideas are scored on impact vs. complexity, then slotted into our optimization roadmap in quarterly sprints.
- The board reprioritizes live tests based on real-time results and shifting business goals.
2) Asana integrations & automations
- We use Asana rules and native integrations to keep everyone in sync:
• Slack: automated alerts when tasks move stages or deadlines shift.
• Jira: dev tickets are linked and status-synced with Asana tasks.
- We also leverage calendar sync, task dependencies and automated reminders for key milestones.
- A shared project dashboard ensures full visibility across Brand, Ops, Creative and Analytics.
Let me know if you’d like any more detail before our call on Thursday at 2 PM CST. Looking forward to introducing you to our Head of Analytics and Creative Lead!
Best,
J***e
HR Recruiter, StrategyBrain