Lifecycle Marketing Specialist

COLORADO RAPIDS

LIFECYCLE MARKETING SPECIALIST

Denver, CO (Hybrid)

Full-time

• Mid-Level
  
  

Who You Are

You’re a creative, data-driven marketer who thrives at the intersection of insight and execution. You see every fan touchpoint: email, digital, SMS, app, and in-stadium, as a chance to deepen engagement and grow the Rapids fanbase. You lead with curiosity and initiative, using data to guide decisions while bringing fresh ideas to life through well-executed campaigns. You balance storytelling with analytics, turning fan behavior into personalized communications that drive acquisition and retention. You work closely with Sales, Digital, Creative, Partnerships, and Revenue teams to support and execute the Rapids’ fan growth strategy across all channels.

Who We Are

Colorado Rapids

Established in 1995 as one of Major League Soccer’s original clubs, the Colorado Rapids have carried forward a proud legacy that has helped shape the league and the sport in the United States. As we build on that foundation, we are focused on an ambitious future—guided by our North Star of putting FANS at the heart of everything we do. Our purpose, “For the fans, with the fans, as one club we inspire, energize & win to carve a Rocky Mountain legacy,” reflects our commitment to creating meaningful connections and delivering excellence on and off the pitch. For our commercial team, this means fearlessly embracing a fan-centric approach, driving innovative revenue opportunities, and building lasting partnerships that strengthen both our business and our community. Together, we are shaping the next chapter of Rapids history with energy, purpose, and impact.

Kroenke Sports & Entertainment (KSE)

Kroenke Sports & Entertainment (KSE) is an American Sports and Entertainment holding company based in Denver, Colorado. KSE is committed to providing world class sports and entertainment for both live and broadcast audiences. We are the employer of choice as the owner and operator of Ball Arena, DICK’S Sporting Goods Park, the Paramount Theatre, Denver Nuggets (NBA), the Colorado Avalanche (NHL), Colorado Mammoth (NLL), Colorado Rapids (MLS), KIMN,KXKL, KKSE (FM/AM), Altitude Sports & Entertainment, Major League Fishing/Fishing League Worldwide (MLFLW), Winnercomm, Outdoor Sportsman Group and SkyCam.

JOB SPECIFICS

Job Title: Lifecycle Marketing Specialist

Department: Brand

Business Unit: Colorado Rapids

Location: Denver, Colorado

Reports To: Sr. Manager, Revenue Marketing & Media Strategy

Employment Type: Full-Time, Salary, Exempt

Supervisor Position: No

Duties & Responsibilities

Success Criteria: Success is defined by supporting the execution of multi-channel marketing and fan communication efforts. You will help deliver targeted, data-informed campaigns that meet fans where they are and guide them through the Rapids fan journey by executing, analyzing, and refining key touchpoints from awareness to engagement to conversion by…

• Maintain & Execute Lifecycle Marketing Campaigns: Assist the Sr. Manager in setting up and executing lifecycle marketing campaigns—helping to manage automations, audience segments, and channel coordination to support fan acquisition and retention.
• Build Email & SMS Marketing Campaigns: Build email and SMS campaigns with emphasis on segmentation, personalization, and testing to support fan engagement, retention, and conversion.
• Audience Segmentation & List Management: In collaboration with KSE BI team, maintain subscriber lists, update audience segments, ensure accurate targeting and suppression logic, and support ongoing data hygiene across CRM platforms.
• Manage Paid Media Deliverables & Insertion: Support day-to-day coordination with creative teams and external agencies by gathering assets, reviewing creative, and ensuring paid media campaigns align with audience segments and revenue goals.
• Execute Data Collection Campaigns: Create engaging data collection opportunities through events, enter-to-wins, and interactive fan experiences to grow our database and strengthen audience insights.
• Analyzing Campaign Performance: Help gather and analyze performance metrics across email, SMS, and paid channels. Conduct A/B testing to refine targeting, messaging, and timing, and provide insights that support real-time optimization. Partner with the Business Intelligence team to maintain and enhance lifecycle dashboards.
• Support Influencer Marketing Efforts: Support day-to-day maintenance for influencer marketing program through communications, scheduling, and reporting on campaign performance.
• Manage Creative Development & Coordination: Work closely with Creative team to support content development: gathering assets, drafting copy, submitting creative requests, tracking progress, and ensuring final deliverables meet campaign needs, timelines, and brand guidelines.
• Cross-Functional Collaboration: Gather campaign needs from internal partners (Ticketing, Events, Social, Partnerships) and translate them into email/SMS deliverables.
• Research Emerging Consumer Technologies: Stay up-to-date on new marketing tools, AI capabilities, and consumer engagement trends, bringing forward ideas that support innovation across email, SMS, and marketing channels.
  
  

Working Conditions & Physical Demands

• Typical office conditions
• Ability to work nights, weekends, including standing at sporting or other events for extended periods of time
• Occasional travel to other markets for league meetings, client entertainment, and other related business development activity
  
  

Required

SKILLS & QUALIFICATIONS

• Bachelor’s degree in Marketing, Business, or related field
• 3+ years of experience in B2C marketing across digital and email channels
• Strong short and long form writing skills; ideally has experience writing email and advertising copy in a sports environment.
• Proactive and detail-oriented communicator who excels at managing multiple projects and driving results in fast-paced, cross-functional settings.
• Applicants must meet minimum qualifications at the time of hire
  
  

Preferred

• Professional, collegiate, and/or sports media related marketing experience
• Knowledge of the sport of soccer and it’s fans
• Ability to acquire or produce and maintain a valid driver’s license and meet company vehicle driving standards
  
  

Compensation

• Base Salary: $57,786
  
  

Benefits Include

• 12 Paid Company Holidays
• Flexible work policy (Hybrid)
• Health Insurance (Medical, Dental, Vision)
• Paid Time Off (PTO)
• Life Insurance
• Short and Long-term Disability
• Health Savings Account (HSA)
• Flexible Spending plans (FSAs)
• 401K/Employer Match
  
  

Equal Employment Opportunity

Kroenke Sports & Entertainment (KSE) provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training

#twentry