Saurabh J Bamane is the Managing Director of HMCS. He got M.Sc. Degree in International Hotel Management with merit from the University of Surrey, Guildford, United Kingdom. He holds Bachelor degree in Applied Hospitality and Tourism Management from Pacific International Hotel Management School (PIHMS), New Plymouth, New Zealand. He holds a Diploma in Hotel and Catering Technology from the Institute of Hotel Management, Catering Technology and Applied Nutrition(IHMCTAN) Dadar, Bombay and also Master’s Degree in Tourism Management from Indira Gandhi National Open University (IGNOU), New Delhi. Moreover, prestigious Davis Langdon first Prize of United. Kingdom is at his merit. He has got wide experience in hotel & retail industries in United Kingdom, Kingdom of Bahrain, Kingdom of Saudi Arabia, Republic of South Africa and India. From European market to Middle East market, there was a surge in market behaviour, i.e. in Kingdom of Bahrain with Costa Coffee; fewer options are available to consumers so this creates more of a monopolistic market. However, in Kingdom of Saudi Arabia (KSA), more options are available to consumers, i.e. not only domestic but also international competition is more prominently observed, here, Costa Coffee has been out-numbered in competition, i.e. more brand switching is observed. With all these experiences which are fully backed up by my relevantqualifications, I am extremely confident that I can take the organization to a next upper level from the twilight zone with more flying colours towards not only high financial figures but also with more focused brand attributes, i.e. brand awareness, identity & definition.