
Hi D***l,
I hope youāre doing well. Iām J***e, HR Recruiter at I***e G***h S***s G***y. I came across your impressive work at G***r & C***. M***g G***y and M***e B***e,especially your hands-on experience with web, social media, e-commerce, and AI-driven communication.
Weāre currently looking for a Director of Digital Marketing and AI-Driven Communication to lead our marketing automation and AI initiatives. If this sounds like a good fit for your background and ambitions, Iād love to share more details and hear about your career goals. Would you be open to a quick chat this week?
Best regards,
J***e
Hi J***e, thanks for reaching out! The Director of Digital Marketing and AI-Driven Communication role sounds like a great match for my experience driving AI-powered campaigns at G***r & C***. M***g G***y and M***e B***e,Iād love to learn more and chat this week.


Hi D***l,
Great to hear youāre interested! At I***e G***h S***s G***y,an agile, mid-sized marketing-tech consultancy based in Bavaria,we combine AI-powered tools with hands-on digital strategy to help clients innovate and grow. In the Director of Digital Marketing and AI-Driven Communication role, you would:
⢠Lead our end-to-end digital marketing strategy across web, social, e-commerce, print and events
⢠Build and mentor a cross-functional team focused on marketing automation, dialogue marketing and AI-agent workflows
⢠Design, implement and optimize AI-driven automation campaigns,leveraging data analytics to boost personalization and ROI
⢠Partner with senior leadership to set KPIs, manage budgets and report on performance, driving continuous improvement
Given your track record at G***r & C***. M***g G***y and M***e B***e,especially with AI-powered campaigns,I think youād make an immediate impact. Youāll have full support from our leadership, access to cutting-edge tools, and clear pathways for growth into broader strategic roles. We offer a competitive salary, performance bonus and a collaborative environment that values creative input.
Does this sound like the kind of challenge youāre looking for? Iād love to dive deeper,do you have any questions so far? If youād like to chat this week, Iām available Tuesday at 10:00 CEST or Wednesday at 14:00 CEST. Let me know what works for you!
Best regards,
J***e
HR Recruiter, I***e G***h S***s G***y
Thanks for the rundown, J***e,steering AI-driven campaigns end-to-end sounds right up my alley. Could you share the expected salary range and any remote-or-hybrid work options?


Hi D***l,
Great question,happy to share more detail.
1. Salary Range
Weāre targeting a base salary between ā¬100,000 and ā¬120,000 per year, plus a target performance bonus of around 10,15%. Thereās also a benefits package including pension contributions, training budget and flexible time off.
2. Remote/Hybrid Options
Weāre based in Kempten (AllgƤu), Bavaria, and believe in face-to-face collaboration, especially during key project phases. At the same time, we offer a flexible hybrid model: typically 2,3 days in the office and 2,3 days remote per week. Full-remote could be considered for occasional weeks, but the core team collaborates on-site.
If this aligns with your expectations, let me know which time works for our chat next week,Tuesday at 10:00 CEST or Wednesday at 14:00 CEST. Looking forward to your thoughts!
Best,
J***e
HR Recruiter, I***e G***h S***s G***y
Thanks, J***e,that salary range and hybrid setup sound good, and I appreciate the emphasis on a training budget to deepen AI skills. Wednesday at 14:00 CEST works for me; could you share roughly how large the AI/automation team is?


Hi D***l,
Great,Wednesday at 14:00 CEST is locked in. Our dedicated AI & automation core team is currently about six strong: two marketing automation engineers, two data analysts, one AI-driven communications specialist and a team lead who doubles as project manager. Youāll also collaborate closely with our broader digital marketing group of around ten,so plenty of cross-functional firepower. Weāre actively hiring additional AI talent this year as our pipeline grows, so youād play a key role in shaping that expansion.
Iāll send over a calendar invite and video link in a moment. Looking forward to diving deeper on Wednesday!
Best regards,
J***e
HR Recruiter, I***e G***h S***s G***y
Great, thanks for clarifying. With my background driving AI campaigns at G***r & C***. M***g G***y, Iām curious what the top priorities or flagship projects would be in the first few months if I join?


Hi D***l,
Great question,setting you up for impact from day one is key. Hereās how weād prioritize your first few months:
1. Audit & Quick Wins (Weeks 1,4)
⢠Review current AI-driven workflows and dialogue-marketing funnels across top clients
⢠Identify and implement 2,3 quick-yield optimizations (e.g. smarter segmentation rules, improved chat-bot scripts)
⢠Align with data analysts to establish baseline KPIs and reporting cadence
2. Flagship Campaign Launch (Months 2,3)
⢠Lead the end-to-end design of our next AI-powered personalization campaign for a priority e-commerce client,covering dynamic content, predictive recommendations and automated lifecycle messaging
⢠Coordinate with our events team to integrate AI chat-assist features into an upcoming trade-show activation, showcasing real-time lead scoring and follow-up workflows
3. Team Growth & Enablement (Ongoing)
⢠Fine-tune your AI & automation teamās structure: map skills, mentor individual contributors and scope two key hires to expand capacity
⢠Roll out a hands-on training series on emerging AI agents and tools,leveraging your G***r & C***. M***g G***y learnings,to boost the whole groupās fluency
4. Strategic Alignment (Months 1,3)
⢠Partner with senior leadership to finalize campaign budgets, refine ROI models and set stretch KPIs
⢠Present a 90-day roadmap at your first leadership meeting, ensuring full buy-in on priorities and resource needs
Does this roadmap resonate with what youād expect? Iām looking forward to diving deeper,letās explore these initiatives more on Wednesday at 14:00 CEST. Feel free to share any thoughts or tweaks ahead of our call.
Best,
J***e
HR Recruiter, I***e G***h S***s G***y
Thanks, J***e,this looks solid and mirrors how I kicked off campaigns at G***r & C***. M***g G***y. One tweak: Iād love to slot in a stakeholder alignment workshop during weeks 1,4 to validate segmentation rules; could you also share which AI platforms youāre using for personalization beforehand?


Hi D***l,
Great idea,Iāll slot a stakeholder alignment workshop into Weeks 1,4 to validate segmentation rules. For personalization, we currently leverage:
⢠A***e E***e P***m & T***t for dynamic content and A/B testing
⢠S***e M***g C***d (E***n) for predictive scoring and journey orchestration
⢠Our in-house AI-agent framework built on open-source models for custom workflows
⢠S***t for unified data orchestration and real-time audience activation
Looking forward to diving into these details on Wednesday at 14:00 CEST. Let me know if thereās anything else youād like to cover beforehand.
Best,
J***e
HR Recruiter, I***e G***h S***s G***y